Broadcasting Telecasting (Apr - June 1951)

RCA's ... a ribbon-pressure microphone that is so slim ... so skillfully styled ... so unobtrusive . . . you must look twice to see it. Despite its slim construction, the starmaker meets the exacting quality standards of other RCA professional Broadcast microphones. Pick-up is nondirectional. Frequency response is substantially uniform, 50 to 15,000 cps. It is free from wind rumble and air blast . . . and virtually impervious to mechanical shock. The starmaker fits any standard microphone stand . . . can be used in place of any RCA microphone. No extra attachments needed. For delivery information call your i RCA Broadcast Sales Engineer, or write : Department PC19, RCA Engineering ■ Products, Camden, N. J. (In Canada write: RCA Victor Limited, Montreal.) RADIO CORPORATION of AMERICA Page 126 • April 16, 1951 Exhibits— 5th Floor (Continued from page 12U) use is not interfered with, the company explains. TL-10 is described as J relatively inexpensive and able to provide economically tape reproducing equipment for broadcast stations. Thus they can increase tape reproducing facilities without the need of procuring complete tape recorders or tying up for playback the tape recorders they now have. Presto officials slated to be at the display are Thomas B. Aldrich, John Strampfer, Austin Sholes and Irvin Rosenblatt. RCA Engineering Products Dept. (See Exposition Hall article) RCA Recorded Program Services THE two RCA services — Thesaurus and Syndicated Sales — will feature the fifth floor exhibit, which carries this theme, "Thesaurus . . . your key to time charges plus talent fees." Exhibit will feature new commercial program, The Hour of Charm, with Phil Spitalny's All-Girl Orchestra and Choir, and the Thesaurus "512" key club. Hour of Charm heads the catalog of program series in Thesaurus library. Details and addition discs on Thesaurus programs will be available. The "512 Key Club" is an extension of the gimmick Thesaurus used at the 1950 convention — personal keys have been mailed out, and "membership" cards (plus chance of winning matched gold clubs) will be waiting in room 512. Attending on behalf of Thesaurus and RCA custom record sales: Al Sambrook, manager of Recorded Program Services sales; Jim Davis, manager of RCA Victor custom record sales division and head of Thesaurus operation; Bert Wood, program manager; Ben Rosner, advertising and promotion manager; Bill Reilly, midwestern sales manager; Bill Gartland, western sales manager; Al Hindle, Chicago manager of custom record sales; Henry Gillespie, Bill Davies, George Field and Bob Fender, Thesaurus sales representatives. On All Accounts (Continued from page 3k) years ago, he sought out what he calls "the world's finest climate" by accepting a job as trainee at the MacGruder Bakewell Kosta agency. Since then he has worked up to radio director. Mr. Palmer handles six figure radio billings for the Adolph Coors Co. (brewer and porcelain maker), Empire Savings Bldg. & Loan Assn. and the First National Bank. He is executive on three other accounts, though not radio. Catering to the practical approach, Mr. Palmer will suggest sports programming more often than any other type of radio program. In this way, he keeps in step with Denver's reputation as the basketball capital of the world and also a city that keeps the attendance records at a peak in minor league baseball play. His familiarity with sports programming will be to the good when television comes to Denver. Mr. Palmer, in the Wellington manner, is avidly reading every bit he can find on the visual medium, ready for new strategy, new campaigns. SESAC Inc. DISPLAY exhibit of SESAC is. located in Exposition Hall, with main quarters in Suite 557 on the fifth floor. SESAC will show its enlarged transcribed library, now totaling 4,000 selections. Theme of the exhibit is, "Hearing is believing; listen and judge for yourself." New series of jazz classics by "the great Maltby" is being unveiled. SESAC also features such library supplements as continuity script service. The transcribed program service includes 1,200 bridges, moods and themes, representing over 200 categories. The program guide will be shown. It includes program notes along with classified and alphabetical indexes. Mister Muggins Rabbit, a hit at the 1950 convention, will be an encore. Representing SESAC are Alice J. Heinecke, Kurt A. Jadassohn, Robert Stone, Louis E. Tappe, John W. Casey, Ralph M. Baruch, Kenneth Parker, Harold Fitzgerald and David R. Milsten, western counsel. Snader Telescriptions THIS year's Snader exhibit features the TV film producer's latest telescription releases. Among those on display are Burl Ives, The Pied Pipers, Hoosier Hot Shots, and Allan Jones. Two pilot reels produced in Chicago show how to make a production of the films with live studio shots. Single units will be demonstrated. Snader representatives are E. Jonny Graff, Lou Snader, Reuben R. Kaufman and Monroe Mendelsohn. Standard Radio Transcription Services DUAL purpose exhibit is shown convention delegates in Standard's threeroom suites on the fifth floor of the Stevens. The exhibit is designed to acquaint delegates with new features in the Standard Program Library, including new talent and a new timesaving cataloguing system. Secondly, Standard is announcing its entry into the television program field as exclusive local representative of the newly formed United Television Programs Inc. For the TV exhibit, Standard has a fully equipped projection room in which United's film programs are shown. These include "Royal Playhouse," feature films and other products now available. In addition there are prevues of upcoming products such as a musical shorts library, Christmas series for department stores, and several projected western, novelty and children's packages. Following its custom, Standard has a surprise "gimmick" souvenir to amuse delegates. The enlarged staff at the convention includes Jerry King and Milt Blink, owners of Standard; Alex Sherwood, eastern vice president; Gus Hagenah, midwestern vice president; Lewis TeeGarden, western officer; John Devine, Dave Williams, and two recent additions, Wally Stone and Frank Evans. In the suite are executive of film producing companies, including Charles Brown, TV director of Bing Crosby Enterprises, and Ed Gray, of Mutual Television. Standard Rate & Data Service RADIO-TV publications and sales helps for stations comprise the SRDS exhibit. Publications include Radio Advertising Rates and Data, Television Advertising Rates and Data, National Official TV Inc. OFFICIAL TELEVISION In New York television film progrs package firm, will be located at t Congress Hotel and will have re resentative samples of its music variety films, cartoon, news, spoi | and feature films for showing. Re resentative will be Thomas Keli her, eastern sales representath 1 Network Radio and Television Sen, I and Consumer Markets. Sales hel include Spot Radio Promotion Han book, A Survey of Spot Radio Buyi Practices, CM Analyst, and resear bulletins on "How Spot Radio Tii Is Bought." Wall posters and samples of t publications, as well as examples use of market data from Consuw. Markets, highlight the display. SRI! will distribute large open-end env i lopes to conventioneers for their lite ature. Personnel at the convention inclu C. L. Botthof, W. E. Botthof, R. I Trenkmann, H. A. Harkaway, W. Parrington, E. F. Pierce, L. M. Forbfl H. E. Rogers and J. G. Williams. Wincharger Corp. A RADIO tower exhibit made up | photographs of various Wincharg radio tower installations, a mod ! Wincharger tower, and tower lightii j: equipment, is the manufacture) I presentation at this convention. Wincharger representatives atten i ing the convention are D. L. Molir , manager of radio tower departmen [ V. V. Holmes, assistant sales manag | of radio tower department; Henry Geist, William B. Taylor, and Warrc j Cozzens. World Broadcasting System Inc. MAIN feature of World's conventii exhibit is a display piece announci) the new Robert Montgomery sho Freedom Is Our Business, "a progra of words and music designed to remii us all that freedom is everybod> business." Promotion kits, present tions, flash sheets, mailing pieces ai other advertising material are ava: able. Displays concerning World's oth> shows are banked on each side i the main display, accompanied 1 proofs of sponsorship showing a< vertisers which have bought the: shows from World-affiliated station A heavy preconvention campaign i trade journal advertising and dire mail pieces has prepared most del gates for the Robert Montgomei exhibit. Representatives at World's exhib include John Sinn, president; Robe (Continued on page 129) Feature of Week (Continued from page 26) pany were interested in helping th city of San Francisco reach it quota. The whole set-up swings int action when a KYA listener call the blood bank to offer blood. Th operator on duty at the bank take down the information (name an address) and determines if the per son is qualified to give a donatior The information is then passe on to a cab company represer tative who notifies the dispatche to send a taxi to the caller's home BROADCASTING • Telecastin