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Major markets to be featured in Printers' Ink!
If your market is one of the top 168 metropolitan areas recently established by the Bureau of the Census, then the spotlight will be on it in the May 25 issue of Printers' Ink!
That's the issue in which we will publish our "Major American Markets" feature. This will give — for the first time anywhere — the official Census information for every one of the 168 major markets.
Nothing like this feature will be available anywhere else!
In one issue of Printers' Ink, advertisers and their agencies will get the official Census figures for every important business category in your market — complete data on retail, wholesale and manufacturing activity in 39 different categories, as well as population, sale and income per capita for your market.
To get the same information independently would mean buying — and analyzing — 144 separate Census Bureau publications. Printers' Ink invested more than $20,000 to research, assemble and bring this vital marketing information to you and your customers and prospects.
The "Major American Markets" feature points directly to the heart of the national market. It will help advertisers and agencies match markets and media — give them the basic information they need to make effective use of your market.
When these official Census figures come out, marketing executives will scrutinize their entire advertising program carefully.
Your market will get favorable consideration because it has been identified as one of the major 168.
This gives you an excellent opportunity to tell your best customers and prospects — our readers — how you cover your market and how you can help them sell in your market.
1. ) If you're now a Printers' Ink advertiser, you can relate these new market facts to your current campaign . . .
2. ) If you're not yet a Printers' Ink advertiser, this is the place to begin a campaign to make sure that all of your customers and prospects know your entire story. Spearhead your promotion program with advertising in the May 25 Printers' Ink . . .
3. ) In either case, plan definitely to be in this big issue in a big way!
Your advertising in the May 25 issue of Printers' Ink will reach the largest audience of advertisers and agencies — more than 23,000 — at a time when they are specifically thinking about selecting markets and
media.
Closing date is May 15, so reserve your space now. (Note: Much of the data for your market is now ready. This information will be available to each advertiser before closing date.)
THE WEEKLY MAGAZINE OF ADVERTISING, MANAGEMENT AND SALES
205 EAST 42nd STREET, NEW YORK 17, N . Y.
CHICAGO 4, ILL. 208 So. La Salle Street
Gove Compton, Mgr. Phone: Andover 3-1750
BOSTON 16, MASS.
Statler Office Bldg. E. P. Meade Phone: Liberty 2-9677
ATLANTA 3, GA.
1722 Rhodes-Haverty Bldg. H. F. CogUl Phone: Walnut 8113
MURRAY HILL 3-6500
PASADENA 6, CALIF.
1175 Woodbury Road Jos. W. Conrow Phone: Sycamore 7-5365
i<OADCASTING
Telecasting
April 16, 1951 • Page 127