Broadcasting Telecasting (Apr - June 1951)

Page scan 0001041 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr - June 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1951)
Leaf #:
0001041
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 11, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

time buyers travel to get information like this But not when it's at their fingertips in RARD An important agency time buyer says, "The markets to be developed by radio advertising are selected jointly by agency and client. Say we start in Minnesota and the only information we have is from a small station up there. Then I have to go up there personally and talk ivith the stations and people to find out which are good and which are not good for us." Such first-hand field surveys take time and cost money. Only a few buyers of time find it possible to work that way. So it's a boon to buyers everywhere when stations, like WGY, make the information they need available in the SRDS radio and television publications and in CONSUMER MARKETS. Market information. Coverage information. Audience information. Program information. When you're comparing stations and their markets, it pays to check the Service-Ads as well as the listings in RADIO ADVERTISING RATES & DATA*, in TELEVISION ADVERTISING RATES & DATA** and in CONSUMER MARKETS. They may save you much further searching for the information you want. * Radio Advertising Rates & Data — formerly the Radio Section of SRDS ** Formerly the Television Section of SRDS »»e unbeatable i*e d\a-buying fea, Note to Broadcasters: In the 64-page SPOT RADIO PROMOTION HANDBOOK buyers of time tell what they want to know about stations. Here's a wealth of time-selling and promotion ideas. $1.00 1 ADVERTISING RATES AND DATA Published by Standard Rate & Data Service, Inc. Waller f Sotrhof, Publisher 333 North Michigan Avenue. Chicago 1. Illinois • New York ■ Los Angeles BROADCASTING • Telecasting June 4, 1951 • Page 45