Broadcasting Telecasting (Apr - June 1951)

Page scan 0001097 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr - June 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1951)
Leaf #:
0001097
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 11, 2024
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Delivering profitable results . . . WGAL-TV Channel 4 Lancaster, Pennsylvania Here's the successful result of one 15minute program on Station WGAL-TV The Kranich Brothers and the International Jewelry Co. sponsor "Red Kain Comments on the News" each Sunday, 6:00 — 6:15 P.M. A recent program included two live announcements — one on watches, and another on boudoir lamps at §3.95 a pair. Announcement No. 1 — Within 24 hours, the stores had sold more than 20 watches! Announcement No. 2 — Within 24 hours, the stores had sold their entire supply of lamps — a total of 240 pairs! (carried in stock for 6 months). Although no addresses had been mentioned, 61 additional mail orders were received! Cost of program $132.00 WGAL-TV is the only television station located in this thriving Pennsylvania market, which is becoming more productive all the time. Here's why: Retail Sales increased 198%— 1948 compared with 1940 Population increased 12% — 1950 compared with 1940 (U.S. Census figures) Tell your sales story . . . show your product ... in a proven Buying Market! Let WGAL-TV get you profitable results! Clair R. McCollough, Pres., WGAL ? AM Represented by Tm ROBERT MEEKER ASSOCIATES Chicago . San Francisco • New York • Los Angeles' < OADCASTING Telecasting June 11, 1951 • Page 5