Broadcasting Telecasting (Apr - June 1951)

Page scan 0001099 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr - June 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1951)
Leaf #:
0001099
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 11, 2024
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KGW THE ONLY STATION WHICH GIVES THE ADVERTISER COMPREHENSIVE COVERAGE tff$* Here Louella King, KGW Model, assists loggers, W. J. Mahoney and Bill Heyne at log pond of the Mammoth Cascades Plywood Corporation plant in Lebanon, another of the fast-growing communities included in KGW's COMPREHENSIVE COVERAGE. Lebanon, also noted as home of famed "Strawberry Festival", has historic past, indicated in second picture showing monument at site of Santiam Academy established in 1854. BROADCAST MEASUREMENT BUREAU SURVEYS PROVE KGW's LEADERSHIP No other Portland radio station, regardless of power, reaches as many radio families or provides a greater coverage area. KGW's efficient 620 frequency is beamed to cover Oregon's Willamette Valley and Southwestern Washington. BMB surveys prove KGW is doing just that! TOTAL BMB FAMILIES (From 1949 BMB Survey) DAYTIME KGW 350,030 Station B 337,330 Station C 295,470 Station D 192,630 NIGHTTIME KGW 367,370 Station B 350,820 Station C 307,970 Station D 205,440 This chart, compiled from official, half-milivolt contour maps filed with the FCC in Washington. D.C., or from field intensity surveys, tells the story of KGW's COMPREHENSIVE COVERAGE of the fastest-growing market in the nation. 30th YEAR PORTLAND, OREGON ON THE EFFICIENT 620 FREQUENCY REPRESENTED NATIONALLY BY EDWARD PETRY & CO BROADCASTING • Telecastin, June 11, 1951 9 Page 7