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open mike
EDITOR:
. . . Your magazine continues to occupy ... a unique position in the radio and television industry. . . . It never fails to do a fine job of covering the news of our business. Mrs. Frances Austin Radio-TV Timebuyer J. Walter Thompson Co. San Francisco * * *
Professionalism
EDITOR:
Dave Mohr is right [Open Mike, May 28]. Professionalization of broadcast personnel will in the long run do more to raise the standards of the industry than either codes or rules and regulations.
The process of professionalization may not have advanced to the point where Mr. Mohr's summer replacement problem can be solved, but a good start has been made by
the University Assn. for Professional Education, which includes most of the universities which offer serious and comprehensive professional training in radio and television broadcasting . . .
UAPRE has started exploring with NARTB the possibility of setting up a clearing house for personnel. Something of the kind has already been achieved on a local level in Miami through the formation this year of a Radio-TV Advisory Council.
Sydney W. Head Chairman
Radio and TV Dept. U. of Miami
Mockery of Freedom?
EDITOR:
Maybe the signers of a letter which appears in your June 4 Open Mike department really believe that a memorial to the late G. A. Richards will "perpetuate one of America's most priceless possessions— Freedom of Radio."
Institution of speech and thought control, erection of censorship walls augmented by vicious campaigns of hate have been some of the charges that, in my opinion, Mr. Richards never clearly answered.
Freedom of Radio — or freedom
of expression — is among our motreasured liberties.
If a memorial is to be creat ; and dedicated to this great fundj mental right — let's not make mockery of it.
Edward Bobley Academy Chairman Academy of Radio & Telex
sion Arts & Sciences New York
EDITOR:
For a long time I have wante to commend BROADCASTING • Tel] casting upon its superb coverag of every phase of radio and tel< vision news development.
Through the years you have dor an increasingly better job and s the bulk of the news that must Y handled has grown you have show real perception in breaking dow its length to manageable propo: tions without eliminating any e: sential facts.
One of the outstanding aspecl of this coverage has been its cor sistent accuracy. . . . A. H. Kirchhofer Vice President WBEN-AM-FM-TV Buffalo
* * *
Squelched Savior
EDITOR:
. . . When is a fact a fact, an just how long can some peop continue to deceive themselves? refer to your editorial ["Expai sion and Contraction," May 2E . . . The current crisis in broa< casting is the beginning of a shak down process, etc., etc. All due 1 the willy-nilly handing out of 1 censes, which now total some 3,0( AM and FM stations.
. . . Almost 700 of these poin of signal radiation are duplicatir the same program on FM as I originated on the AM outlet. Ther fore, all this so-called bonus FM only a divided audience listenir to an identical program. . . . appears now that a good mar | broadcasters have deceived ther J selves into believing they we beating the game by trying squelch FM. ... If the industi had pushed FM with a welcomii hand, much money would be ci culating throughout business cha nels today, and that would be hel ful to all advertising media. . .
Chet Petersen
Hollywood Assoc. Produce
Hollyivood, Calif.
[EDITOR'S NOTE: Mr. Petersen li his FM-AM signals mixed. The e< torial said that radio, both AM a FM, was suffering from overpopul i tion. If FM had been pushed hard' as he wishes it had, the overpopulati crisis would be even more acute th it is.]
❖ * *
Lost In Maze
EDITOR:
Robert Concie of KBKH Pu man, Wash., in discussing my que tion "are networks necessary j misses the point [Open Mike, M (Continued on page 60)
Seems Like #// The if Listen fo is
WIBW
That's right! Clear across the farm state of Kansas, most farm people keep their dials set on WIBW. The reason's simple. WIBW is their own farm station. It gives them the BEST in the services and entertainment they want most.
Look At These Figures
For farm news, WIBW is preferred So, for quick, traceable results in Kan
3-to-l over its nearest competitor among saS5 use the station that,s listened to most
20 stations, it s a 2-to-l leader tor market
reports and a 3-to-l favorite for weather by the state s blg§est spenders— WIBW s
information.* responsive farm audience.
* Kansas Radio Audience, '50
WIBW
Serving and Selling
THE MAGIC CIRCLE
Rep.: Capper Publications, Inc. • BEN LUDY, Gen. Mgr.* WIBW • KCKN
Page 18 • June 11, 1951
BROADCASTING • Telecastir