Broadcasting Telecasting (Apr - June 1951)

Record Details:

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MRS. PAGE, Women's Editor 0/WJR, attracts millions of interested listeners among Great Lakes housewives. WJR ijpoiT * CBS 50,000 WATTS CLEAR CHANNEL A WJR listener becomes a buyer of WJR-advertised products. That All-American Shopper — the housewife, bless her — is also the All-American radio listener. And throughout the Great Lakes area, WJR's Women's Editor, Mrs. Page, exerts a tremendous influence on this active part of the buying public. Every day, Monday through Saturday, her show for women makes shoppers out of listeners . . . buyers out of shoppers! For thorough coverage and penetration in the rich Great Lakes area, your best bet is WJR — the Great Voice of the Great Lakes. Remember . . . First they listen . . . then they buy! Represented nafionatty by Edward Petry & Company FREE SPEECH MIKE // Radio — America's greatest advertising medium. BROADCASTING • Telecasting June 11, 1951 • Page 37