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FORT WORTH -DALLAS South's Finest Market
Waxahachie,
12,500 3,900 $12,430,000
POPULATION FAMILIES RETAIL SALES
4
COVERAGE
COVERAGE
COVERAGE
REACHES ALL OF THE BEST MARKET IN THE SOUTH!
WBAP-TV's Consistent, Clear, Good Picture Delivers the Great Ft. Worth-Dallas Market
prom Waxahachie, Texas-37 air line miles from the WBAP-TV transmitter-comes this letter from Mr. Eldon Berry of 601 Dunn Street. "We seldom change the dial on our television set," Mr. Berry writes. "It stays on WBAP-TV's Channel 5 most of the time. Not only because my wife and I and our two youngsters, Pat and Pam, enjoy the programs so much, but because WBAP-TV can always be depended on for consistently clear pictures." Mr. Berry, an automobile dealer in Waxahachie, goes on to say: "We have noticed something else too -since we've had our television set, its influence on our buying habits has been tremendous. The many fine brands of merchandise we see on television just seem to pop in mind when we're shopping."
With a *Hooper of 63.5 for the afternoon shows, and with evening programs featuring top NBC and ABC stars, is it any wonder the Berry family and thousands of other prosperous families prefer WBAP-TV?
WBAP-TV goes into the home of the Eldon Berry family in Waxahachie, Texas, 37 miles out. More Fine potential buyers in the prosperous Ft. Worth-Dallas Market.
Sixteen wealthy counties in the Fort Worth-Dallas area are COVERED by WBAP-TV. The South's No. 1 market! The leader over Houston and New Orleans in that order! You can get it where the buying power is tops. Just contact the station direct or ask your Free & Peters man for complete coverage details.
*Dallas-Fort Worth Television Audience Index Feb.-Mar. 1951
DON'T BE SPOTTY WITH YOUR SPOTS
. . . REACH
WBAP-TV
ALL ALL ALL
The Fabulously Rich Fort Worth-Dallas Market
Waxahachie, another city in the series of great market plus delivered by WBAP-TV.
Channel
STAR-TELEGRAM STATION •
FORT WORTH, TEXAS
FREE & PETERS INC. Exclusive National Representatives
AMON CARTER, President HAROLD HOUGH, Director
GEORGE CRANSTON, Manager ROY BACUS, Commercial Mgr.
Page 64 • June 11, 1951
Telecasting • BROADCASTING