Broadcasting Telecasting (Apr - June 1951)

Page scan 0001160 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr - June 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1951)
Leaf #:
0001160
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 11, 2024
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how to buy television • . . This is strictly on the level. It's strictly a matter of rate-card quotations. It's strictly for Spot program advertisers. In television, Spot program advertisers enjoy special rate advantages. They pay a lower rate — for the same time ... on the same stations. How much lower? As much as 19 % lower than the rate for the inter-connected group of one of the major networks. Or, if you'd like to look at it the other way, network rates for that group of stations are 23 r/o higher than the Spot advertising rates. What's more, as a Spot program advertiser, you're a more profitable customer to the station. Despite the lower rates, stations net more from a time period sold for a Spot program than for a network program. THE KATZ AGENCY, NEW YORK • CHICAGO • DETROIT • LOS ANGELES Page 68 • June 11, 1951 Telecasting • BROADCASTING