Broadcasting Telecasting (Apr - June 1951)

Record Details:

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at savings up to 19 % ! They clear time more readily . . . cooperate wholeheartedly. And to top it off, you have a completely free choice of markets as a Spot program advertiser. You're not confronted with any minimum station requirements. There are no "must" stations you have to use. With a Spot program campaign, you build your own coverage pattern to match your specific marketing problem. That's why we say that if you're planning any television advertising, you should get the full Spot program story. You can get that story from any Katz representative. Ask him for the facts and figures. Ask him for "case histories." You'll see for yourself that in television . . . you can do better with Spot, Much better. N C # Station Representatives SAN FRANCISCO • ATLANTA • DALLAS • KANSAS CITY Telecasting • BROADCASTING June 11, 1951 • Page 69