Broadcasting Telecasting (Apr - June 1951)

YESTERDAY and TODAY in Central Indiana WFBM-TV Yesterday .... On May 30, 1949 there were 2500 Sets in WFBMTV's coverage area. . . . . Today there are 148,000 Sets in use in WFBM-TV's coverage area In planning your TV coverage remember to TAKE A CLOSE LOOK at the Central Indiana Market — COMPLETELY COVERED by WFBM-TV. Represented nationally by The Katz Agency Inc. WFBM-TV Channel 6 "JjlmL ul QndiancL telestatus 1 ABC Orders Cable To Miami (Report 167) MIAMI probably will be added to the cities receiving TV network programs via AT&T interconnecting facilities some time next year, it was learned last week. Bell System engineers are "studying" the problem of hooking Miami into its intercity TV network, a company spokesman said following receipt of an order for such facilities placed by ABC to provide service for WTVJ (TV) Miami. Coaxial cable facilities already reach Miami, but the repeaters and other special equipment necessary to make the cable suitable for TV program transmission to date have been installed only as far south as Jacksonville. Presumably one or more of the coaxial circuits to Miami, now used exclusively for telephone service, will be transferred to TV, providing the necessary apparatus is available and the circuits are not all needed for telephone service, AT&T explained. If the cable circuits are not available for video use, this service might be provided by construction of a radio relay connection between Jacksonville and Miami, but this was considered unlikely. The present outlook, according to AT&T, is that it will take at least a year and probably longer to complete the task of hooking Miami into the TV network. A somewhat more optimistic view was taken by ABC, whose announcement that it had ordered the facilities said these "are expected to be available early this fall." Although ABC has placed an order for fulltime use of the TV circuit to Miami, which gives AT&T the impetus to begin working on the interconnection of that city into the TV transmission system, there is almost no chance that ABC will enjoy the exclusive use of this circuit when it is completed. As with all TV connective facilities where fewer than four circuits are available, time on this new link will be apportioned to as many TV networks as desire it. New Hofstra Study Set for Showing RESULTS of the latest Hofstra Study, described by NBC as its "newest and most significant research study of television's unparalleled impact on people and products," will be revealed by the network in a special showing this (Monday) afternoon in New York. The survey findings are slated to include showings of how TV advertising stimulated sales of products while non-TV advertised products suffered losses in sales; most efficient sales-producing techniques; relationship of TV sales effectiveness to its cost; characteristics of the TV audience; amount of time devoted to television and other media by audience. NBC-TV Research Director Thomas E. Coffin, former chairman of the psychology department of Hofstra College and originator of the Hofstra Studies of TV sales effectiveness, also is scheduled to review the new findings in an address before the TV-radio discussion group of the American Marketing Assn. in New York Thursday. NARTB BOOKLET Looks at Educational TV POSITION of NARTB in allocation of TV facilities for education is presented in a booklet titled "Textbooks and TV," published last week by the NARTB Public Affairs Dept. The booklet offers excerpts from testimony last Jan. 26 by Judge Justin Miller, NARTB board chairman, before the FCC. First printing of 5,000 copies will be used for stations and others interested in the industry's position. The booklet was prepared by Robert K. Richards, NARTB public affairs director. Empire State Antenna THE NEW permanent television antenna of WNBT (TV) New York atop the 215-foot, multiple-use antenna tower of the Empire State Bldg. was scheduled to begin operation today (Monday), according to an announcement by O. B. Hanson, vice president and chief engineer. Wfifikly Tfilevision Summary — juNE n, 1951, telecasting survey City Albuquerque Ames Atlanta Baltimore Binghamton Birmingham Bloomington Boston Buffalo Charlotte Chicago Cincinnati Cleveland Columbus Dallas, Ft. Worth Davenport Outlets On Air KOB-TV WOI-TV WAGA-TV, WSB-TV WAAM, WBAL-TV, WMAR-TV WNBF-TV WAFM-TV, WBRC-TV WTTV WBZ-TV, WNAC-TV W BEN-TV WBTV WBKB, WENR-TV, WGN-TV, WNBQ WCPO-TV, WKRC-TV, WLWT WEWS, WNBK, WXEL WBNS-TV, WLWC, WTVN WFAA-TV, WBAP-TV KRLD-TV, WOC-TV Quad Cities Include Davenport, Moline, Rock Dayton WHIO-TV, WIWD Detroit WJBK-TV, WWJ-TV, WXYZ-TV Erie Ft. WorthDallas Grand Rapids Kalamazoo Greensboro Houston HuntingtonCharleston Indianapolis Jacksonville Johnstown Kalamazoo Grand Rapids WKZO-TV Kansas City WDAF-TV Lancaster WGAl-TV Lansing WJIM-TV Los Angeles KECA-TV, KFI-TV, KLAC-TV, KTLA, KTSL, KTTV Ise. WICU WBAP-TV, KRLD-TV, WFAA-TV W LAV-TV WFMY-TV KPRC-TV WSAZ-TV WFBM-TV WMBR-TV WJAC-TV Sets in Area 8,600 56,161 115,000 297,368 38,150 46,200 16,400 731,638 201 ,972 79,948 920,470 275,000 470,487 176,541 117,068 56,384 :. Moline 190,000 464,135 55,890 117,068 115,600 69,556 76,684 46,100 1 48,000 32,000 87,275 133,122 118,523 97,105 49,000 WTCN-TV WJZ-TV, WNBT Outlets On Air Se,s WAVE-TV, WHAS-TV WMCT WTVJ WTMJ-TV KSTP-TV, WSM-TV WNHC-TV WDSU-TV WABD, WCBS-TV WOR-TV, WPIX WATV WTAR-TV WKY-TV KMTV, WOW-TV WCAU-TV, WFIL-TV, WPTZ KPHO-TV WDTV WJAR-TV WTVR WHAM-TV WHBF-TV Quad Cities Include Davenport, Moline, Rock Ise., E. Moline Salt Lake City KDYL-TV, KSL-TV KEYL, WOAI-TV KFMB-TV KPIX, KRON-TV City Louisville Memphis Miami Milwaukee Minn.-St. Paul Nashville New Haven New Orleans New York Newark Norfolk Oklahoma City Omaha Philadelphia Phoenix Pittsburgh Providence Richmond Rochester Rock Island San Antonio San Diego San Francisco Schenectady Albany-Troy Seattle St. Louis Syracuse Toledo Tulsa Utica-Rome Washington Wilmington KGO-TV, WRGB KING-TV KSD-TV WHEN, WSYR-TV WSPD-TV KOTV WKTV WMAL-TV, WNBW, WTOP-TV, WTTG WDEL-TV 1 Area 89,50C 87,871 70,00C 238,524 256,400 31,671 153.80C 62,150 2,250,000 67,309 87,63c 79,09* 834.00C 37,90C 260.00C 145.00C 73,992 81,417 56,384 46,60C 46,06f 97,500 179.10C 155, 10C 83,31 289,00C 120,671 125.00C 74,14C 43,50( 261 ,30: 69,011 KNBH 877,421 Total Markets on Air 63 Stations on Air 107 Editor's Note: Totals for each market represent estimated sets with! partially duplicated. television Sources of set estimates are based on data from dealers, and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries necessarily approximate. Estimated sets in Use 1 2,281, 70C area. Where coverage areas overlap set counts may be distributors, TV circulation committees, electric companie! Total sets in all areas are Page 76 • June 11, 1951 Telecasting • BROADCASTING "I