Broadcasting Telecasting (Apr - June 1951)

i ABC 1 tefe m i 2 tin reonlj . harles Vanda (I), new pres lent of the Television Assn. of 'hiladelphia for 1951-52, is con ratulated by Col. Edivard A. >avies, former president of TAP. ;|fr. Vanda is vice president in harge of TV at WCAU Philadelphia. Col. Davies has just become eastern Atlantic sales manager I for the Princeton Film Center. AP OFFICERS Vanda Heads Philly Assn. 'EW officers of the Television ssn. of Philadelphia for 1951-52 ive been elected. They are harles Vanda, president; Frank oberts, vice president; David mith, treasurer; Ethyl Foster, ' !>rresponding secretary, and Po iSSS -13 ABC 15 Wei ipel Sep. ?-:-? .301 lck, assistant secretary. Members of the board include: W. Wallace Orr, W. Orr Adv. fency (3 year term); J. Cunningham >x, J. Cox Agency (3 years); Martha ible, Board of Education (3 years); |>rt Farr, President of National Apiance and TV dealers (2 years); >bert Jawer, WPTZ (2 years); Wal| Erickson, Gray & Rogers Agency years); Kenneth W. Stowman, -FIL (1 year); Art Borowsky, TV \gest (1 year); Ruth Weir Miller, SCAU (1 year); Col. Edward A. .vies, former president of TAP, airman of the board; Edward Barr, W. Orr Agency, the legal counsel \ the association. LER CONSULTANT jj \ For Educational Network on a e :« ions | ■eai 105 I rr. I ;.L4 KEITH TYLER, Ohio State U. jlio education director, was named It week as consultant to the U. the State of New York in conation with its proposed statede 11-station noncommercial edu:ional television network [Broadsting • Telecasting, June 4, ty 14]. Dr. Tyler was appointed to serve 30 days in studying various •sibilities for the TV project, inding plans for two or three,tion operations, use of time on nmercial stations and networks, p closed-circuit on-campus teleting. Spokesmen said Dr. Ty's findings will be presented to C in connection with university plications for approval of the work plan, which contemplates 3.5 million outlay for construci of the 11 stations. 'ONE WORLD' AWARD Advertisers Are Candidates A "ONE WORLD Television Advertisers' Award," in addition to the One World Awards in press, radio, motion pictures and international statesmanship established in 1944, will be distributed this year, Jacques Farrand, executive secretary of the One World Award Committee, has announced. The awards consist of a trip around the woi-ld to promote international understanding. Explaining that "television has fully demonstrated its enormous power to arouse many millions of Americans to an acute consciousness of national and international issues," Mr. Farrand said the free enterprise system places "a unique responsibility for good or evil" upon the advertisers in their selection of what is telecast. "Their courage and civic-mindedness," he continued, "may help make of television a medium which does not only channel sales but also sells democracy and understanding." As a consequence, he went on, the committee had established the award to encourage advertisers to "back programs of lasting value to the U. S. and to the world." COFFIN RESIGNS To Head KLAC-TV Research JOE COFFIN, partner and cofounder of Coffin, Cooper & Clay Inc., Los Angeles television research firm and distributor of the West Coast "Tele-Que" rating service, has resigned to organize and head the research department of KLAC-TV Hollywood, effective July 1. The department is being set up not only for use of its own sales executives, sponsors and agencies with whom KLAC-TV does business, but for the TV industry as a whole, Don Fedderson, station vice president and general manager, said. "Tele-Que" will continue to be operated by Roger Cooper and Henry (Hank) Clay, with no change in the firm name contemplated at this time. RCA Demonstration PRINCIPLES of RCA color TV transmission and picture tube and microwave relay developments were slated for demonstration to top military communication leaders by the RCA Service Co. last Friday at the Statler Hotel in Washingten. Special emphasis was earmarked for the application of microwave relay equipment to military needs. Other displays included RCA's Time Interval Counter for charting speed of moving objects and military services offered by RCA Service Co., including training of field engineers for installing and servicing of electronic equipment. Demonstration was scheduled from 5 to 8 p.m. lecasting • BROADCASTING Let us PROVE to you that WOWTV has the LARGEST audience nearly 2h of the time — Both Day and Night! • Yes . . . ask us to PROVE it. This is no "guesswork" claim. It is based on a thorough, wellplanned "Telephone Coincidental Survey," covering about 3% of the TV set-owners. This is the FIRST survey ever made in this market giving information so complete. Full details of this survey — how it was carried on, the questions that were asked, the number of set-owners responding in each hour, and their answers — all these, and other important data, are available to you in our presentation of the Survey, sent at your request. You can't judge the Omaha area TV market (now OVER 75,000 sets) without this vital information — these FACTS. Write, wire or telephone to WOW-TV. Frank P. Fogarty General Manager John Blair TV Representatives June 11, 1951 • Page 79