Broadcasting Telecasting (Apr - June 1951)

urn iFTERNOON MYSTERIES JMO Cleveland carrying two rtivitjBlf-hour mystery programs 2-3 [m. across-the-board. Station of?ring local spots and participaons in commercial allowance por" ons, in addition to full half -hour :onsorship. Plan established by ■ave Baylor, WJMO manager, in )operation with Charles Michelsn Inc., New York ATURATION CAMPAIGN FBR Baltimore, Gwynn Oak Hoe wn, Saturday night, sponsored y Gwynn Oak amusement park, rogram — one phase of what is re rted as most extensive radio impaign signed with any Balti )re amusement park — features .. lainsmen, hillbilly group, and •al talent show. Park also running was dntavy daily spot schedule. Picnic for -teners, expected to attract thouinds of families, planned for July i, when Club 1300 originates from . irk plus day-long entertainment id contests. OPE'S BEATIFICATION 'HOM New York, June 3, 1:30-3 m., broadcast beatification of :pe Piux X, first Pope to receive eh honors in 279 years, directly om Saint Peter's Square in Rome, ith running commentary in Eng|h. Highlights of ceremony were broadcast 3:30-4 p.m. same day. ranfcJI m > m andT' : iii. V SHOPPING SHOW [NG-TV Seattle, Shopping the developed and produced by ;te Lyman, 4-4:30 p.m. Monday, fe participating sponsors, lunched by, and starring, Seattle vertising agency executive, show independent venture with format luding telephone quiz and merchandise prizes, five-minute interw featuring "People You'd Like Bd Meet — We Think," and commeri Is bv demonstration. S5 3W* eCaijr,EART DISEASE FILM BLIC HEALTH Service, Fed^Plal Security Agency, Report on ? Living, 27-minute documentary Sn produced for television. "WritIji with the camera," film tells j>ry of dramatic recovery of *<|cky Wood, 10, from acute case rheumatic heart disease. Film programs promotion premiums discusses research in rheumatic fever and rheumatic heart disease. No professional actors used in film, made at La Rabida Jackson Park Sanitarium, where Dicky was patient, and at his home during convalescence. Parts were "played" by Dicky's family and playmates, family physician and hospital doctors. First showing to be on DuMont network tomorrow (June 12) on Johns Hopkins Science Review, 8:30 p.m. EDT. • — • — • ■ COLLECTOR'S ITEM KMOX St. Louis, Mo., sends trade and advertisers sky-blue folder with cover showing several kinds of butterflies and caption, "Don't let 'em get away." First inside page reveals eager collector peering at opposite page with wording "This summer collect . . ." and next pages have picture of collectors examining §100 bill under magnifying glass in exhibit case with butterflies. Copy says KMOX area is good place to "collect sales . . . collect listeners, too," and gives details of audience, market facts, station coverage and other data. SERVICEMEN INTERVIEWED RADIO BRANCH, Public Information Office, Fort Jackson, S. C, preparing upon request of stations individual series of tape-recorded interviews with servicemen from areas served by stations. Available in five, 10 or 15 minute tapes, or in one to three minute periods for insertion in newscasts, interviews are informal, spontaneous chats with men, frequently recorded in training areas where simulated battle sounds are heard. Programs may be sponsored, with few necessary restrictions, according to Pvt. Ed Capral, producer of series. LOW HOTEL RATES WTVJ (TV) Miami, Fla., sending letter to all operating TV stations and 1,800 advertising agency per I immediate revenue produced ith regional promotion campaigns experienced sales personnel will sell community programs throughout your coverage area 23 years of service to the broadcasting industry A HOWARD J. McCOLLISTER Company MEMBER N. A. B. 66 ACACIA DRIVE ATHERTON, CALIFORNIA DAVENPORT 3-3061 sonnel inviting recipients to spend vacation at modern, luxurious Miami Beach hotel during summer vacation, at greatly reduced rates. Station will service requests for reservations. ALTHOUGH recovering from serious injuries received when his car overturned after a tire blow-out, Ed Slusarczyk, farm director WIBX Utico, N. Y., continues broadcasting his Monday through Saturday 5-7 a.m. program from his bed at his farm home in Remsen, N. Y. As if his broadcasting activity weren't enough, Mr. Slusarczyk, who is director of civil defense for Oneida County, received permission from his doctor to be transported to "Operation Utica" atomic test, and with car radio kept in close contact with every phase of operation. * — * — * TIGER WIVES WJBK-TV Detroit, Tiger Wives, sponsored by People's Outfitting Co. Emcee Joe Gentile presents interviews and little-known stories about Detroit baseball players and their families. TELECAST SERVICES WSB-TV Atlanta, Sunday morning, telecasting service from local church. Different services telecast each week, with cooperation of Atlanta Christian Council. Station reports it is first time regular series of Sunday services have been telecast. -• — • — • LEGISLATURE AIRED CKRM Regina, and other Saskatchewan stations, carrying legislative activities of provincial legislature for six weeks each session, with about 90 minutes' of debates being aired five days a week. Pro Further ideas or samples of the promotion items mentioned on this page are available by writing to the individual companies. gram sponsored by Saskatchewan government. Broadcasts recorded by CKRM, carried by some stations on a delayed basis in evenings. Broadcasts are packed with meatiest legislation and resulting debate, and experience has shown a tendency toward shorter legislative sessions resulting from greater consciousness in capitalizing on broadcast time. Audience surveys show high listenership, ranging up to 65 % of available audience. PROMOTES SHOW, SINGER KTUL Tulsa, Okla., used mystery singer idea to hypo interest in Tulsa Charity Horse Show, remove "society page stigma" from publicity and introduce younger sister of Patti Page, Peggy Fowler. Wearing mask at show, Miss Fowler sang selections, then 20,000 horse show visitors guessed at identity with winners to draw for new car. FLYING STRAW HATS KFOR Lincoln, Neb., supervised elaborate straw hat week and Armed Forces Day promotion. First, after making necessary arrangements, station announced old straw hat would admit listeners to any local theatre. Next, merchants furnished old straw hats and certificate for new hats, and station furnished promotion. On Armed Forces Day, Bob Johnson's Musical Clock was aired from plane flying (Continued on page 93) PAUL W. McCOLLISTER, General Manager LANG-WORTH FK AT IRE PROGRAMS, Inc. 113 W. 57th ST.. NEW YORK 19. N. Y. . UiV.tSc Calibre Programs at Cecal Station Cost OADCASTING • Telecasting June 11, 1951 • Page 87