Broadcasting Telecasting (Apr - June 1951)

Page scan 0001210 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr - June 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1951)
Leaf #:
0001210
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 11, 2024
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KVOO RATE FACTS 1942 1951 Radio Families .1 59,599 :; 472,330** Minus TV Families (on the basis used by the ANA) 69,800*** Net "Radio-only" Families... . 159,599 402,530 Basic hour rate (network) $260. $300. % Increase radio families ... 4-152% % Increase hour rate + 15% If rate were adjusted to audience increase, KVOO's rate should be $655 *NBC Survey, 1942: **BMB1949+3.6% c djustment to 1951: ***NBC Estimate, March 1951 Latest Tulsa Hooper shows KVOO again leads by substantial margins morning, afternoon and night. KVOO Oklahoma's Greatest Station 50,000 WATTS Page 18 • June 18, 1951 1170 KC NBC AFFILIATE Spot new • • • business f^I CREAM-WIPT FOOD PRODUCTS Co., Phila., planning summer a( vertising campaign using heavy schedule on radio promoting us of salads on summer menus. Company currently using participa ing spots on WCAU Philadelphia and KDKA Pittsburgh. Agency: Han Feigenbaum Adv., Phila. LOUIS MILANI FOODS Inc., L. A. (1890 French Dressing and oth. food products), on varied schedule in 17 week campaign, has start* sponsoring participation in home economic and personality programs < j 28 California and Nevada radio and television stations. List includi j KNBC KGO KFRC KCBS KJBS KYA KROW KFBK KERN KWG KIK KOH KNX KFI KLAC KHJ KIST KGB KITO KVEN KRON-TV KG< TV KPIX (TV) KECA-TV KLAC-TV KNBH (TV) KTTV KTSL (TV Agency: Marketers Inc., L. A. LIBBY, McNEILL & LIBBY, Chicago, for its pineapple juice, sponso i ing heavy saturation campaign of about 10 TV spots weekly in Chicag | New York and Philadelphia for 13 weeks. Agency: Foote, Cone Belding, Chicago. Schedule may be extended later. MAIER BREWING Co., L. A. (102 Beer), with cooperation of Great Los Angeles Press Club June 20 starts weekly 30 minute Press Co ference on KECA-TV that city. Chet Huntley will be moderator. Co tract is for 26 weeks. Beer firm has started 15 minute Lee Wood Neri thrice weekly for 52 weeks on KTSL (TV) Hollywood and sponsc 2% hour Friday night Wrestling on KLAC-TV same city. Film spc are used on KFMB-TV San Diego. Company in addition sponsors fi weekly 15 minute transcribed Lonesome Gal on KHJ KMPC Hollywo and KERN Baker sfield; transcribed thrice weekly Philo Vance and twi per week Boston Blackie on KECA Los Angeles; participation in da Swing Time and Joe Adams Show on KOWL Santa Monica. Sp announcement schedule is maintained on seven Southern California si tions. List includes KFI KNX KHJ KECA KITO KLAC KMPC. Agenc John I. Edwards & Assoc., L. A. A/atwotk WILDROOT Co., Buffalo, to sponsor 15-minute segment of CBS FBI Peace and War being dropped by PROCTER & GAMBLE, while GE ERAL MILLS' will continue sponsorship of other half through sumnv Thursday, 8-8:30 p.m. Agency: BBDO, N. Y. PET MILK SALES Corp., St. Louis, renews Fibber McGee & Mol Tuesday, 9:30-10 p.m., on NBC for another 37 weeks effective in Is Sept. Agency: Gardner Adv., St. Louis. SUMMER replacement for Big Story, sponsored by American Cigare and Cigar Co. (Pall Mall cigarettes), will be The Door With No Nai starting July 6 for eight weeks, 9-9:30 p.m. Fri., on NBC-TV. Agen< Sullivan, Stauffer, Colwell & Bayles, N. Y. M. & M. Ltd., Newark, N. J. (candy), through William Esty Co., N. renews its alternate-Sunday sponsorship of Super Circus, over AE * TV, 5-6 p.m., effective Aug. 12 through Jan. 27, 1952. Bauer & Bh (for Curity First-Aid Supplies) will sponsor 5:30-6 p.m. portion five-week hiatus period preceding Aug. 12. ANHEUSER-BUSCH Inc., St. Louis (beer), June 9 began sponsorship Budweiser Summer Theatre, featuring full-length motion pictures, pr cipally English produced, over CBS-TV, Sat., 8-9 p.m., as sumn replacement for Ken Murray Show. Agency : D'Arcy Adv. Co., St. Loi COLGATE-PALMOLIVE-PEET Co., Toronto (soaps), as summer i placement for 15 weeks, starts Strike It Rich replacing The Happy Gc i on Trans-Canada network, Mon. through Fri., 1:15-1:45 p.m. Agen Spitzer & Mills Ltd., Toronto. GENERAL MILLS, Minneapolis, renews sponsorship of Betty Croc Magazine of the Air, Mon. through Fri., 10:30-10:45 a.m., on A] effective June 4 for 52 weeks, with stations increased to 207. Agen Dancer-Fitzgerald-Sample, N. Y. BLOCK DRUG Co., Jersey City (Amm-i-dent), to sponsor No Sch (Continued on page 80) BROADCASTING • Telecast!