Broadcasting Telecasting (Apr - June 1951)

Page scan 0001214 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr - June 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1951)
Leaf #:
0001214
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 11, 2024
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SECEDE? 767,365 ""'l -145,715 '621,650 FAMILIES NOT IN TV AREA Figures BMB + 3.6% to 1951 based on ANA Report. We don't hold with those who — as ANA — suggest that a TV home is completely and forever lost to radio, but suppose every radio family in WOAI's area which could conceivably become a TV home (only a little more than one-fourth are TV homes now) did secede from WOAI's 28-year history of dominant coverage. 621,650 homes outside the TV area still would be served by WOAI. That's 77% more homes than WOAI served in 1942. WOAI's rate has increased only 13% since 1942. Hooper shows WOAI leads in audience morning, afternoon and night. WOAI is a better than ever buy! Even if every radio family in WOAI'S TV area should secede, WOAI, instead of cutting rate, still might logically increase its rate by a very substantial amount. San Antonio AMERICA'S fASTiST CROWING MAJOR (ITY Represented Nationally by EDWARD PETRY & COMPANY, INC. New York, Chicago, Los Angeles, St. Louis Dallas, San Francisco, Detroit Page 22 • June 18, 1951 BROADCASTING • Telecasting