Broadcasting Telecasting (Apr - June 1951)

RG (county) 1950 U. S. Census POPULATION 147,888 Wuh in the last ten years Spartanburg has enjoyed a healthy growth. The population of Spartanburg County has increased to 147,888 — -a gain of 16 per cent. Over 100,000 of the people of Spartanburg County live within a 10-mile circle of the City of Spartanburg. {Retail sales in Spartanburg now exceed $100,000,000. Spartanburg is the HUB CITY of this highly industrialized and thickly populated Piedmont section. ollars go farther on WORD — Spartanburg's BEST RADIO BUY! serving the heart of the Piedmont ABC WDXY-FM • DUPLICATION Walter J. Brown, President SPARTANBURG South Carolina SEE HOLLI NGBERY LeBLANC'S Now Offers Asthma Remedy, But With That P.I. Wheeze HADACOL has a cousin — Amigo, by name, an asthma remedy. Apparently in the spirit of friendship that inspired selection of the brand name, Amigo's promoters are selling it by P. I. plus "cooperation.'' George Dupuis, Hadacol's advertising manager who is reputed to have plucked all but the pin feathers off * hundreds of station rate cards, has submitted a P. I. proposal accompanied by subtle hints at Hadacol's promotional muscles. Tender words of affection in the offer made by the newest entry in the P. I. field fail to mention that Hadacol's time is bought, though generally with concessions. The Amigo offer is submitted in an envelope bearing titles and decorations of LeBlanc Corp., Lafayette, La., maker of Hadacol. The postal stencil reminds, "Feel Fresh and Bright, Hadacol." Mr. Dupuis explains in his letter that he and an associate, Mac Hedrick, "are financially interested in Amigo, an asthma remedy that has been cleared with the Pure LEGAL NOTICE First In Washington on KGY FIRST legal notice for official publication by radio, under a new Washington state law effective June 7, was sold on that date by KGY Olympia, Wash. George Elder, chairman of the board of county commissioners for Thurston County, handed over the first legal notice to Sam Crawford of KGY's sales staff. The announcement was an official notice of a change of hours for county employes — closing of the county offices on Saturday during the summer months. The radio advertising law was passed by the 1951 legislative session, largely through the efforts of the Washington State Assn. of Broadcasters and its legislative committee. Tom Olsen, past president, is chairman of the legislative group, while Fred Chitty, KVAN Vancouver, is state president of the association. APS CONFERENCE Beardsley Ruml To Speak BEARDSLEY RUML, well-known tax and financial expert, will be guest of honor at the fourth Associated Program Service subscriber conference, to be held June 20 in New York at the Hotel Roosevelt, Maurice B. Mitchell, APS vice president and general manager, has announced. Mr. Ruml, a director of the Muzak Corp., of which APS is a division, will discuss current business trends affecting station operation. The conference, which is for APS subscribers exclusively, will feature discussions of late developments in sales and program techniques. Mr. Mitchell will conduct the sales meetings and Leslie F. Biebl, APS program director, the program sessions. Food & Drug Administration and is a very meritorious product." The offer is made through Majestic Adv. Agency, Houston, principal agency for Hadacol. Mr. Dupuis says this is "a $2.50 P. I. on this product which sells for $4.95 COD." Majestic will send a weekly check for sales, less 15% agency commission, he notes. "We know that P. I.'s are not too popular with many stations but we hope this one will prove attractive enough for you to make an exception," Mr. Dupuis pleads. 'Top Pitchmen' After explaining that announcements have been made by "top pitchmen," and can be used "as often or as little as you deem advisable," he drives home this telling clincher: "I want you to know that your cooperation in this matter means a great deal to me personally and I will greatly appreciate your writing me whether you will or will not accept this deal. All tests show that it should be very profitable for you." Accompanying the Amigo offer is a message from President Dudley J. LeBlanc, of LeBlanc Corp., explaining that "the enemies of this wonderful product (Hadacol) are doing all they can in an effort to injure or hurt its sales." He denies that Hadacol has excessive alcohol as a preservative and lists six competing products with higher amounts. "There is not enough alcohol in Hadacol to prevent it from freezing when it reaches the Northern markets during the winter," he said. "The Hadacol formula has been passed without objection bj the Federal agency that has jurisdiction, and it has been approved by the Health Dept. of Louisiana and several other states. The Revenue Department of the Federa' Government conducted an investigation to ascertain whether Hada col was used for a beverage. Thej could not find one instance of sue! use throughout the width ai breadth of this land." Among P. I. offers reaching broadcasters this month is a White Wall Magic Kit offered by DetroitStandard Automotive Co. The kihas white paint for tire coating since white-wall tires are out ol production. It is listed for sale a' $3, with station getting $1 pe] order. International Mailbag Club Inc. Cincinnati, offers a P. I. deal, ex plaining it is a welfare organiza tion "working both for the handi capped and the hobbyist." The sta i tion gets 30^ per $1 membershi] received. The listener also gets a copy of a poem, "A Smile." IN AUSTIN, TfXAS.... jd£ my who wakc s \TfS • REESE TURNER, "The 01' Storekeeper." wakes up the farmers and ranchers of Central Texas . . . then goes out and visits with them all day! The 01' Storekeeper travels over 400 miles a week visiting with these farmers and ranchers and attending the meetings of their organizations, frequently as featured speaker before County Agents, Home Demonstration Agents, Soil Conservation and School groups. FARM and RANCH HOUR ... 6 to 7 a. Saturday Monday through 'The Strongest Voice in the Capital of the Biggest State" CBS LSC 5000 Wis 590 kc Austin, Texas KTBC The O. L. Taylor Company — National Representatives Page 44 • June 18, 1951 BROADCASTING • Telecastini