Broadcasting Telecasting (Apr - June 1951)

Page scan 0001239 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr - June 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1951)
Leaf #:
0001239
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
July 11, 2024
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CHOSEN TO FIT Miss Lorraine Jameson, Hosiery Buyer at The Halle Bros. Co., one of Cleveland's finest department stores, points out the qualities of Belle Sharmeer Hose to her star radio salesman, Bill Mayer of WGAR. Halle's and Belle Sharmeer carefully selected the "Mayer of the Morning" to carry their sales message to WGAR's four million friends in Northern Ohio. CATCH THE BEST! Colorful WGAR billboards catch the eyes of pedestrian and auto traffic to make nearly 24 million impressions each month. These outdoor boards are one of WGAR's many promotional activities attracting listeners for your sales story. •ffie SPOT-for SPOT RADIO SUMMER RADIO INSTITUTE Western Reserve University and WGAR co-operate to offer high II school students in the Cleveland 1 area an opportunity to learn all phases of radio, as WGAR turns its studios into classrooms for practical instruction by station personnel. WGAR is in a class by itself when it comes to community service. TOWN AND COUNTRY Bob Smith, WGAR's farm editor, has a background in farming that makes him a farmer's radio man. His program, "Town and Country", is beamed to both urban and rural listeners and is available for sponsorship. Reach a 3J2 million dollar rural market served by WGAR. Harvest results! WGAR Cleveland 50,000 WATTS . • • CBS RADIO . . . AMERICA'S GREATEST ADVERTISING MEDIUM Represented Nationally by Edward Petry & Company BROADCASTING • Telecasting June 18, 1951 • Page 47