Broadcasting Telecasting (July - Sept 1951)

Page scan 00025 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
July - Sept 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1951)
Leaf #:
00025
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 01, 2024
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ing listeners, 44 cc of all afternoon listeners, 42.7 c;c of all nightime listeners — with nine stations competing in the market! BMB shows 44^ of all radio listeners tuned to WTAR six to seven nights a week and 37^ in the daytime. No other station in the market can approach this kind of coverage. Despite the insistence of the ANA that TV has reduced the value of radio time, the advertisers in our market are so well satisfied with WTAR's past and present performance as a sales medium that we have difficulty finding time for them. If today's customer is worth as much to you, our advertisers, today hs he was in 1942, you are getting that customer's ear through WTAR at bargain rates — at little more than half what you paid for his attention in 1942! Every logical reason and cost factor indicates that WTAR should raise, not lower, its rates. WTftft nor folk Virginia's pioneer broadcasting station 190 kc am, 5000 watts day and night 97.3 mc fm, 50000 watts day and night REPRESENTED BY PETRY Campbell Arnoux, President Robert M. Lambe, Sales Manager ROADCASTING • Telecasting July 2, 1951 • Page 19