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a Time-Buyer's Secretary With Vacation on Her Mind
be rough without you for two weeks. Especially when The Man to scratch around in the files. Tell 1, when he needs some examples of io's pulling power, to look under :ar—WMT. Take the case of the Bown Cattle Company. They considered celling their noon hour sale anmcement on WMT. "Looky," said AT. "Next time you have a sale, ask ir buyers how many of them heard •ut it on WMT." Bowman did. 90% 1. Bowman reconsidered.
nind him about Tait Cummin's vIT Sports Contest last March to ;ss the championship team and score the title game in the boys' state ■ketball tournament. Prizes were 3 ;-week all-expense vacations to Midst resorts. Results: 49,363 entries ten days.
Tell him, when he needs some examples of radio coverage, to check BMB's Study No. 2 for WMT, where total weekly radio family listening is 338,480 (in 87 counties) daytime, 303,880 (in 71 counties) nights.
Incidentally, where are you going on your vacation? Iowa's Okobojis and Clear Lake and Spirit Lake are great spots for relaxing; Iowa's young men
5000 WATTS 600 KC
are real stem-winders — tall, sun-bronzed and . . . interesting. The air is clear — the only pall on the horizon is a bit of smoke from traditional burning ceremonies for the few remaining mortgages, just paid off.
Have a nice time, honey. Everything will be okay. Just leave several blank schedules behind — with WMT filled in in the strategic places.
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