Broadcasting Telecasting (July - Sept 1951)

Page scan 000124 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
July - Sept 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1951)
Leaf #:
000124
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 01, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

KWKH MAKES BUSINESS SWEET FOR SYRUP COMPANY IT'S EASY, WHEN YOU KNOW HOW! SALES OF JOHNNIE FAIR SYRUP :Jc Percentages ore in units of merchandise — not dollar volume. 1 st QUARTER 2nd QUARTER 3rd QUARTER 4th QUARTER ANNUAL TOTAL 1949 INCREASE OVER 1948* 26.6% 28.6% 45.2% 59.0% 38.5% 1950 INCREASE OVER 1949* 35.1 % 54.1 % 90.6% 5.4% 47.4% TOTAL SALES FOR 1950—102.7% GREATER THAN 1948! J.J ATE in 1948, Mr. J. R. Murphy of the Shreveport Syrup Company came to us for advice. Syrup sales, including those of his company's Johnnie Fair Syrup, had been going down steadily for years. Would radio help — or should he look for another product? We believe in radio, and told him so. He decided to try a campaign on KWKH. The chart above shows the results. 1950 sales of Johnnie Fair Syrup were 102.7% greater than in 1948! Yet competitive brands continue to decline! What kind of campaign did it take to do the job? During all of 1949, Johnnie Fair Syrup was advertised exclusively on KWKH — at first with a 15-minute, Class C strip on weekdays; and then, later, an additional 15-minute, Class B strip. Today the company is also using several radio stations outside KWKH's territory. But these two programs on KWKH still represent over half of Shreveport Syrup's advertising budget! What may we sweeten for you? KWKH Texas SHREVEPORT f LOUISIANA 50,000 Watts • CBS v Arkansas The Branham Company Representatives Henry Clay, General Manager