Broadcasting Telecasting (July - Sept 1951)

PUBLICIZES AWARDS WHK Cleveland, which won eight awards in Cleveland Press Local Radio Poll, mailing to more than hundred advertising agencies reprints of newspaper with list of awards won by station superimposed on pages. Front cover of sheaf of reprints has attached large blue ribbon with WHK call letters in gold. • — • — • 'VOICE' BEAUTY CONTEST WCUE Akron conducted beauty contest "adapted for radio" during morning disc jockey program. Object: To find girl with most beautiful speaking voice. Contestants tape-recorded voices, which were played back to contest judges. Winner was young stenographer. o — o — • NEW STYLE? WBEX Chillicothe, Ohio, Record Rendezvous, 4:05-5 p.m, Mon.-Fri., featuring Joe Sallay, sponsoring contest to name "Mystery Band" tunes. Listeners sending in record labels which will be woven into jacket and called "Rec-or-jak." It will be worn by Mr. Sallay's arch rival on WBEX, Ron Johnson, for full week. Sunday picnic for contestants and station staff will wrap up promotion. • — • — • BIG FLOOD CBS in cooperation with American National Red Cross presented special dramatic narrative program on the Kansas flood, titled The Big Job, last Wednesday, 10-10:30 p.m. SOFT DRINKS1 LANG-WORTH FEATURE PROGRAMS, Inc. 113 W. 57th ST., NEW YORK 19. N. Y. ,X(tnvri Calibre Pregmms at Cecal Stalun i Page 80 August 6, 1951 programs promotjOI1 premiums WORDS OF A CHAMP VOICE of America will beam impromptu speech made by Jersey Joe Walcott, new heavyweight boxing champion, at Newark festivities honoring his victory. Message, recorded by WNJR Newark, is the fighter's recount of his uphill climb to championship in what he describes as the greatest country in the world for a Negro. NATIONWIDE OFFER WFIL and WFIL-TV Philadelphia offering at cost to more than 3,000 AM, FM, and TV stations throughout country specially-packaged transcribed series of their prizewinning What America Means to Me programs, featuring brief statements by some of the most distinguished men and women in country. 500 copies have also been mailed to Standing Committee of American Citizenship of American Bar Assn. for use in organization's public education program. Besides red, white and blue four-page brochure outlining WFIL offer and telling in brief story of What America Means to Me, package includes two 16-inch double faced transcriptions with individual open-end program cuts, so that individual station credit can be inserted. Also included is brief biographical introductory material on each of speakers, as well as suggestions for theme music to be used. ■ ★ — * — * BASEBALL TRYOUTS KRNT Des Moines in cooperation with Chicago Cubs baseball team sponsored fourth annual KRNTCubs Baseball Tryout Camp. Station plugged tryouts, presented as public service by sports staff, for entire month. KRNT used heavy air schedule, newspaper ads, KRNT Theatre marquee billing and letters to coaches and groups interested in project. a — • — • ODD LOOKING MAMMAL' WILS Lansing sending trade and advertisers large folded brochure with poem about camel with four humps. As piece unfolds poem continues until reaching center spread where it reports that "he carries me four times as far (speaking of sponsor) . . . for the money . . . WILS gets you up to 4 times as many listeners per dollar as Lansing's second station." Each section of verse has cartoon of camel and his four humps with sponsor as driver. WOMEN'S FEATURE WJZ-TV New York last Friday launched new weekly feminine panel program Face the Women, 11-11:30 p.m. Program is being produced by Lorelei Lewis for Wayne Wirth Telefeatures, in cooperation with ABC. • — • — • SEMPER PARATUS U. S. Coast Guard, New London, Conn., sponsoring Coast Guard Cadets on Parade over NBC, Sat., 1:30-2 p.m., beginning Sept. 8. -• — • — • AD REPRINTS WFBR Baltimore sending advertisers reprint of ad appearing in Broadcasting • Telecasting describing Club 1300. Headlined "Power House," ad tells about results program has achieved for sponsors as well as public service drives. • — • — • BROWNS SALE KXOK St. Louis, Wake Up St. Louis, weekly discussion program, recently presented discussion based on reorganization of St. Louis Browns baseball club, bought by Bill Veeck, noted sportsman. New top man of team gave listeners glimpse of plans for club. • — • — • KIDDIE'S DAY KEX Portland, Ore., held "Kiddie's Day" at amusement park with stars of station's children's programs on hand to greet youngsters. KEX reports more than 19,000 persons were attracted. e — • — • PRIMARY RETURNS WIP Philadelphia in cooperation with local non-partisan civic committee used window displays, street displays and spot announcements to build up its coverage of returns on local elections. Station reports displays drew many downtown shoppers and office workers during four days they were used preceding election. ARMED FORCES SERIES ARMED FORCES Radio Servici re-broadcasting The Temple Hour weekly religious series heard ove: WWRL New York, Fri., 10:30-1/" p.m. Programs being recorder weekly in New York for shipmen overseas to all AFRS stations. SUMMER SELLING KSL Salt Lake City distributing t< trade promotion folder headlines ' "The Sky's the Limit," which advo r cates "Come Summer. . . . G> where the money goes. ..." Sta !i tion claims "advertisers last sum** mer reached 41% more listeners oif •' KSL than on the second statioii^ during the day, 38% more afj night." • — • — • DISCUSSION FORUM KMPC Hollywood, Open Forum] Sun., 6:15-7 p.m. (PST). Discus! sion by panel of four representa I tive community leaders of all side:|" of important questions of world " national, state and local interest 1 ; Listeners asked to phone in ques ' tions for discussion. Dr. John P. ' Van de Water, teacher of law anf f business adminstration, U. of Cali'l" fornia Los Angeles, is moderator. • — • — • RADIO'S EFFECTIVE POWER GROCERY Store Products Co. usei its participation in WBBM Chi cago's Paul Gibson Programs t< promote general consumption o mushrooms and specific sale of its] product, B-in-B mushrooms. Com pany offered listeners series o mushroom recipes, but after si: days cancelled offer because of re sponse to limited-appeal item After six mentions, 1,232 differen requests were received for series It cost sponsor 54 cents to intro duce each family to new ways o: using muchrooms. • — • — • NEWS ROUNDUP KECA-TV Los Angeles, Press Bos Mon.-Fri., 11-11:20 p.m. (PDT)I Divided into two ten-minute blocks program features roundup of sport; by Hank Weaver and analysis o:f news by Chet Huntley. Further ideas or samples of tlu promotion items mentioned on thi< page are available by writing t( the individual companies. immediate revenue produced tth regional promotion campaigns 23 years of service to the broadcasting industry experienced sales personnel will sell community programs throughout y»ur coverage area HOWARD J. McCOLLISTER Company MEMBER N. A. B. 66 ACACIA DRIVE ATHERTON, CALIFORNIA DAVENPORT 3-3061 PAUL W. McCOLLISTER, General Manager BROADCASTING • Telecastin 1