Broadcasting Telecasting (July - Sept 1951)

OOD DRIVE Alaskan Stations Promote DIO stations in Juneau, Anchor and Ketchikan banded together ..put across a Red Cross blood pe in Alaska — first in the terries history — for "one of the most cessful on record," the Red ss has announced, 'iting the Alaskan radio stations their participation in the drive, Red Cross credited Robert edley, manager of KTKN Ketchn, with "the most original reitment device" in the campaign, ditionally, KENT KFQD and YR Anchorage all spurred listers into over-subscribing the rs quota of 1,000 donors, the 1 Cross said. KINY Juneau covd that city's drive. Vhen the amphibious mobile unit ured the city, Mr. Smedley arlged for an unusual stunt, sendStaffman Wilford Green atop otem pole in Ketchikan's famed :em Pole Park. He was instructnot to leave until the quota was ched. Stunt was publicized with ontinuous flow of spot announcents and station breaks. -Uso cited was KTKN Disc •key Rick Lauber who constantly ninded listeners of the approach• mobile blood unit and played sical dedications for donors. He o set up a competition between •ws of two Coast Guard cutters tioned in the city. So successful s the drive that the pledge averIp of the Alaskan cities was protionately greater than that for ,m Francisco, with a population times their combined size. ew NFAA Members ITH four new agencies joining 3 recently formed National Fedition of Advertising Agencies, adquartered in Los Angeles, the oup now has a membership of agencies, according to Byron H. own, president. New members mitted are Arnold & Co., Boston; ;sociated Advertising Agency, ichita; Harvey Adv. Agency, •peka; Speed & Co., Baltimore. High man on Alaskan totem pole is Mr. Green, who occupied topperch until city subscribed full quota of blood to Red Cross drive. HADACOL CARAVAN Will Visit 18 States HADACOL will make the rounds again, featuring "another fabulous Hadacol Good Will Caravan," according to Sen. Dudley J. LeBlanc, president of The LeBlanc Corp. Hadacol's president says this year's entertainment troupe will play 50 cities in 18 states, an increase over 1950's 18 cities in seven states. Stars include Jimmy Durante, Milton Berle, Carmen Miranda, Rudy Vallee, Dick Haymes and Jack Dempsey. Three bands, dancers and an assortment of jugglers, acrobats and clowns are included. The caravan starts on its trail at Lafayette, La., in the heart of the Bayou country. Radio and TV promotion will precede the tour, Sen. LeBlanc said. Sen. LeBlanc said Hadacol will be spending about a half million dollars for talent alone. Advance sales in the "caravan territory" already have reached 86 million, he said. States in addition to Louisiana are Mississippi, Alabama, Georgia, South and North Carolina, Virginia, West Virginia, Kentucky, Indiana, Ohio, Missouri, Illinois, Iowa, Nebraska, Kansas, Oklahoma and Texas. KGO MARATHON Simulcast Raises $200,000 KGO-AM-TV San Francisco captured Northern California listeners July 27 and held them for more than 21 hours with a simulcast that raised an estimated $200,000 for the Cerebral Palsy Assn. KGOers are claiming it was the greatest promotion and production ever staged by radio or TV in the area — even surpassing the MacArthur homecoming celebration and the Kefauver Committee hearings. The simulcast was originally planned as a 12-hour marathon Celebrity Parade to raise funds for a $45,000 deficit faced this year by the Cerebral Palsy Assn. in the San Francisco Bay Area. So successful was the show that it was continued for 2IV2 hours. Idea for the promotion was conceived by Vince Francis, KGO sales manager, whose own son is a cerebral palsy victim. The exhausting emcee roles were handled by Lee Giroux, former KGO announcer now a freelance TV star, and Jack Webb, of Hollywood. Bill Hollenbeck, KGO-TV director, supervised camera work. Gayle Grubb, KGO general manager, did much of the work behind the scenes. SCRIPTS SOUGHT NBC Gets Govt. Requests STATE DEPT. has asked NBC to release a copy of its July 6 special events broadcast on the Prague (Czechoslovakia) trial of William Oatis, AP newsman, convicted of espionage in the Iron Curtain country. The 15-minute program, which broadcast recorded excerpts of the trial, including testimony by Mr. Oatis, carried commentary by former AP Prague reporter, A. I. Goldberg; Ed Haaker, NBC Frankfurt correspondent, and Henry Cassidy, NBC's director of news and special events. The network also has been requested by the Senate Crime Investigating Committee to turn over recordings and transcripts of its Truth About Narcotics three-part series, now being heard Sunday, 1 p.m. HPL Cited LETTERS received by Paul West, The Housewives' Protective League commentator on KIRO Seattle, have been cited on the floor of the House by Rep. Hugh B. Mitchell (DWash.) during debate on economic controls. The correspondence favored continued price control. Rep. Mitchell said "these are not pressure letters written at the behest of any organization . . . [but are] simply from individuals worried about the effect of the price pinch . . . They are worthy of consideration by this Congress." No War A FAKE bulletin announcing Russia had declared war on the United States aroused WATH Athens, Ohio, listeners a fortnight ago and has station officials searching for the "malicious practical joker" responsible for the hoax. The false news, which was retracted by the station within 30 seconds after its airing, was announced during a remote broadcast of Town Talk from a local department store. The "bulletin" was received at the store by telephone from a man identifying himself as a member of the WATH staff. Station reports it received more than 20 telephone calls from listeners within seconds after the news was broadcast. Denials wera aired by WATH throughout the remainder of the day. NBC Dragnet moves to new Thursday time on 11 network Pacific Coast stations, 9-9:30 p.m. (PDT). Stations Effected are KOMO Seattle; KGW Portland; KMED Medford, Ore.; KOH Reno, Nev.; KCRA Sacramento; KNBC San Francisco; KMJ Fresno; KERO Bakersfield; KIST Santa Barbara, Calif.; KFI Los Angeles; KFSD San Diego. helps business manufacture more customers at low cost. Your advertising in Printers' Ink tells the leadinglb . lot advertising how k'fnii*ir:H[iiiJ can help them manufacture more customers at low cost. ROADCASTING • Telecasting August 6, 1951 • Page 81