Broadcasting Telecasting (July - Sept 1951)

a i : m ::: ■j'. a milestones Nf W ACCOUNTS UP Santa Ana Radio Credited HOW a bank can use spot radio for direct selling as well as for institutional good will is superlatively illustrated by the Commercial National Bank, Santa Ana, Calif. Institution has just completed its first year on KVOE, that city. Until the summer of 1950, the bank used other media exclusively.. It then added a schedule of five spot announcements daily on KVOE, changing time slots every day and copy every week. With radio as the only new ingredient in its advertising, the bank gained 897 new accounts in the 12 months ending June 30, 1951, an average of 75 a month, according to executives. This is 60% higher than the best gain of any previous year, it was pointed out. The bank added 49 new accounts in the first 10 days of July. 1HC-TV New Haven, Connecticut's only television station, receives con ftA/> i/n nniiT tulations at the beginning of its fourth year of telecasting. L to r: James HhM HuHl Milne, WNHC general manager; Aldo De Dominicis, secretary-treasurer; Gov. John D. Lodge, and Patrick J. Goode, WNHC-TV president. 4 KVOE Santa Ana, Calif., is ebrating its 25th year on the air. * * * "wo executives of WLAW Lawce, Mass., will observe anniveries with the station this month. )rge A. Hinckley, chief engineer, 1 round out his 11th year. Nona :by, regional sales manager, rks six years with WLAW. "Salt and Peanuts," personality ging duo now on WMBM Miami ach, Fla., on Aug. 26 will obve their 21st anniversary on raA special program has been .nned for the occasion. 'STAR SEARCH' S Hollywood has moved its televin service operations to new quarters ently leased in Keywest Studios, r.ta Monica and Van Ness Blvds. nong facilities being moved are evision scenery construction, store, prop shop, prop storage, set dening and wardrobe departments. WLW Discovers Talent AFTER 1,261 acts competing in 123 towns and cities of four states, the WLW Cincinnati "Star Search" contest has come to a close. Performers from Indiana, Ohio, Kentucky and West Virginia reached for fame in the midwest talent hunt. First prize went to Wellington Blakey, a baritone from Gary, Ind. Mr. Blakey pocketed a WLW contract and $1,000 in cash. Prior to winning the "Star Search" contest, he was a television repairman. A companion contest was held by WLW among 153 participating theatre managers to determine those who did most to promote the contest. Size of theatre or town had no bearing. Some 35 press books were adjudged July 26. The top six were given showmanship prizes ranging from $50 to $500. ABC has launched new "supernatureal" series, Ghost Stories, heard Monday, 9:30-10 p.m. for 13 weeks. ght M 4, FURTHER hearing on competitive bids of WELS and WFTC Kinston, N. C, for improved facilities on 960 kc was postponed by FCC last week without date pending action on petitions to amend and modify issues in the case, involving inquiry by the Commission into alleged WELS stock transfers without consent [Broadcasting • Telecasting, July 16]. Further hearing had been scheduled to commence last Wednesday. WELS, now on 1230 kc with 250 w fulltime, seeks change to 960 kc with 1 kw fulltime. WFTC, at present operating on 1010 kc with 1 kw daytime, seeks change to 960 kc with 5 kw day, 1 kw night. Application for negative transfer of control of WELS also has been made a part of the proceeding by FCC. WELS petitioned the Commission to amend its hearing order, clarify the issues and add past and future programming factors. WFTC, in opposing the WELS motion, asked the Commission to investigate the "manner in which the construction and operation of WELS was financed." PROTECT YOURSELF, your STAFF, your CLIENTS from the daily hazard of LIBEL, SLANDER, INFRINGEMENT OF COPYRIGHT, INVASION OF PRIVACY Arising from Editorializing, Speeches, Newscasts, Ad libs, Financial Comment, Mystery Plots, Gossipy Announcements, Man-on-the-street Interviews. Hundreds of Broadcasters and Newspapers guard this continuous hazard with our special, tailored-to-the-risk Insurance. USE CAUTION -LADY LUCK IS A DESERTER! IT COSTS SO LITTLE TO BE SURE WITH INSURANCE. For details, write to the Pioneer in this line. EMPLOYERS REINSURANCE CORPORATION Insurance Exchange Bldg. — Kansas City, Mo. [i: Charles E. Whyte FUNERAL services for Charles Evers Whyte, 48, Los Angeles advertising agency executive, were held last Monday in the Church of the Recessional, Forest Lawn Memorial Park, Glendale, Calif. He died at Hollywood Presbyterian Hospital in Los Angeles on July 27 from a heart ailment. Mr. Whyte was president of the California advertising agency bearing his name. Besides his widow, Mrs. Ella Whyte, surviving are three sons, Charles Jr., Robert and Anthony; a daughter, Penelope; his mother Mrs. Ann Whyte, and a sister, Mrs. Ruth Moore, all of Los Angeles. Kinston Hearing Delayed Y factor TOWERS Wincharger type 300 tower is the pride of the industry from coast to coast. Here is illustrated an actual installation at Station WOC Davenport, Iowa. AM FM TV complete in one superduty tower. 'Let Wincharger help you engineer your next antenna tower project. Be ready the moment new TV channels are available. WRITE WIRE PHONE NOW CORPORATION SIOUX CITY, IOWA PHONE 2-1844 DEPT. 3 iOADCASTING • Telecasting August 6, 1951 • Page 85 i