Broadcasting Telecasting (July - Sept 1951)

Page scan 000745 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
July - Sept 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (July - Sept 1951)
Leaf #:
000745
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 01, 2024
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MARKETBOOK INDEX (Index to Advertisers, page 208) ieword fquency Discount Formula «x of Advertisers cropolitan Area Populations and ladio Families " jional and Group Networks . . rces of Data itions Broadcasting Foreign anguage Programs ibama lap pot Rate Finder tate Market Indicators [arket Data by Counties zona Jfap > , pot Rate Finder ' tate Market Indicators . I !arket Data by Counties iansas pap oot Rate Finder t£te Market Indicators . ?arket Data by Counties ifornia 5 6 208 201 33 33 33 9 11 10 11 11 12 12 12 13 Dot Rate Finder :ate Market Indicators . arket Data by Counties orado jap Dot Rate Finder ate Market Indicators . arket Data by Counties inecticut 18. 24 14 13 25 26 26 26 26 30 28 28 28 lap Dot Rate Finder :ate Market Indicators arket Data by Counties .... aware Jap '•• 31 Dot Rate Finder 31 ate Market Indicators 31 arket Data by Counties 31 trict of Columbia lj|ap Dot Rate Finder arket Indicators . rida ap Dot Rate Finder ate Market Indicators arket Data by Counties ■rgia jap Dot Rate Finder ate Market Indicators arket Data by Counties ho BP )ot Rate Finder ate Market Indicators rket Data by Counties f •ois ap >ot Rate Finder ate Market Indicators . arket Data by Counties ana iot Rate Finder 'ate Market Indicators arket Data by Counties ■ot Rate Finder ate Market Indicators . arket Data by Counties isas BP •ot Rate Finder ate Market Indicators arket Data by Counties i ucky ap ■ot Rate Finder 3te Market Indicators arket Data by Counties OADCASTING • Telecasting 32 32 32 34 34 38 36 39 38 41 41 45 44 45 45 46 46 50 52 55 54 54 58 60 60 60 62 64 64 65 65 68 68 68 70 Louisiana Map Spot Rate Finder State Market Indicators Market Data by Counties Maine Map Spot Rate Finder State Market Indicators . Market Data by Counties Maryland Map Spot Rate Finder State Market Indicators Market Data by Counties Massachusetts Map Spot Rate Finder State Market Indicators . Market Data bv Counties Michigan Map Spot Rate Finder State Market Indicators . Market Data by Counties Minnesota Map Spot Rate Finder State Market Indicators . Market Data by Counties Mississippi Map Spot Rate Finder State Market Indicators . Market Data by Counties Missouri Map Spot Rate Finder State Market Indicators . Market Data by Counties 74 74 74 76 77 76 78 78 78 80 80 80 81 80 81 80 84 84 86 90 90 92 92 93 93 93 94 95 95 95 98 Montana Map 102 Spot Rate Finder 100 State Market Indicators 103 Market Data by Counties 102 Nebraska Map 104 Spot Rate Finder 103 State Market Indicators 104 Market Data by Counties 104 Nevada Map 105 Spot Rate Finder 105 State Market Indicators 105 Market Data by Counties 106 New Hampshire Map 106 Spot Rate Finder 106 State Market Indicators 107 Market Data by Counties 107 New Jersey Map 109 Spot Rate Finder 108 State Market Indicators 107 Market Data by Counties 109 New Mexico Map 110 Spot Rate Finder 110 State Market Indicators Ill Market Data by Counties 110 New York Map Ill Spot Rate Finder Ill State Market Indicators 113 Market Data by Counties 116 North Carolina Map 118 Spot Rate Finder 118 State Market Indicators 122 Market Data by Counties 122 North Dakota Map 125 Spot Rate Finder 125 State Market Indicators 125 Market Data by Counties 126 1951 Marketbook Executive, Editorial, Advertising and Circulation Offices 870 National Press Bldg. Washington 4, D. C. Telephone ME 1022 WASHINGTON. HEADQUARTERS SOL TAISHOFF, Editor and Publisher EDITORIAL: ART KING. Managing Editor; EDWIN H. JAMES. Senior Editor; J. Frank Beatty, Earl Abrams, Associate Editors; Fred Fitzgerald. Assistant Managing Editor; Jo Hailey, Makeup Editor; Dave Berlyn, Assignment Editor; Lawrence Christopher, Technical Editor. STAFF: John H. Kearney, Wilson D. McCarthy. John Osbon, Allen Riley, Keith Trantow. EDITORIAL ASSISTANTS: Kathryn Ann Fisher, Pat Kowalczyk, Jean D. Statz; Gladys L. Hall, Secretary to the Publisher. BUSINESS: MAURY LONG. Business Manager; Winfield R. Levi, Assistant Advertising Manager; George L. Dant, Adv. Production Manager; Harry Stevens, Classified Advertising Manager; Eleanor Schadi, Doris Orme, Jeanine Eckstein; B. T. Taishoff. Treasurer; Irving C. Miller, Auditor and Office Manager; Eunice Weston. CIRCULATION AND READERS' SERVICE JOHN P. COSGROVE, Manager; Doris J. Buschling, Ruth W. Davis, Jonah Gitlitz, Grace Schorm. NEW YORK BUREAU 488 Madison Ave., Zone 22, PLaza 5-8355: EDITORIAL: Rufus Crater, New York Editor: Florence Small. Agency Editor; Gretchen Groff, Liz Thackston. Bruce Robertson, Senior Associate Editor ADVERTISING: S. J. PAUL, Advertising Director; Eleanor R. Manning, Assistant to Advertising Director; Kenneth Cowan, Advertising Representative. CHICAGO BUREAU 360 N. Michigan Ave., Zone 1, CEntral 6-4115; William H. Shaw. Midwest Advertising Representative; Jane Pinkerton, News Editor. HOLLYWOOD BUREAU Taft Building, Hollywood and Vine, Zone 28, HEmpstead 8181; David Glickman. West Coast Manager; Ann August. TORONTO: ^17 Harbour Commission, ELgin 0775; James Montagnes. Broadcasting * Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: Broadcasting * — The New= Magazine of the Fifth Estate. Broadcasting Advertising * was acquired in 1932 and Broadcast Reporter in 1933. *Reg. U. S. Patent Office Copyright 1951 by Broadcasting Publications, Inc. Ohio Map 128 Spot Rate Finder 126 State Market Indicators . 126 Market Data by Counties ... 134 Oklahoma Map 136 Spot Rate Finder 136 State Market Indicators 140 Market Data by Counties 140 Oregon Map 142 Spot Rate Finder 140 State Market Indicators 144 Market Data by Counties 144 Pennsylvania Map 145 Spot Rate Finder 144 State Market Indicators 144 Market Data by Counties 150 Rhode Island Map 154 Soot Rate Finder 5 154 State Market Indicators 154 Market Data by Counties 154 South Carolina Map 156 Spot Rate Finder 154 State Market Indicators 158 Market Data by Counties 157 South Dakota Map 160 Spot Rate Finder 158 State Market Indicators 158 Market Data by Counties 160 Tennessee Map 166 Spot Rate Finder 162 State Market Indicators 162 Market Data by Counties 166 Texas Map 170, 172 Spot Rate Finder 167 State Market Indicators 167 Market Data by Counties 174 Utah Map 179 Spot Rate Finder 179 State Market Indicators 179 Market Data by Counties 179 180 180 180 180 Vermont Map Spot Rate Finder State Market Indicators . Market Data by Counties . . . Virginia Map 183 Spot Rate Finder 181 State Market Indicators 184 Market Data by Counties 183 Washington Map 187 Spot Rate Finder 187 State Market Indicators 187 Market Data by Counties 188 West Virginia Map 190 Spot Rate Finder 190 State Market Indicators 188 Market Data by Counties 192 Wisconsin Map 193 Spot Rate Finder 193 State Market Indicators 195 Market Data by Counties 196 Wyoming Map 198 Spot Rate Finder 198 State Market Indicators 199 Market Data by Counties 198 Alaska Map 199 Soot Rate Finder 199 Market Indicators 199 Hawaii Map Spot Rate Finder Market Indicators Puerto Rico Map Spot Rate Finder . Market Indicators 200 200 200 200 200 200 August 20, 1951 • Marketbook, Page 3