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GEORGIA
RADIO
MARKET
DATA BY
COUNTIES
(Continued from page
1950
1940
1950
Employment Taxable
1950
Percentage
1940
1950
Total 1950
Mid-March
rolls 1st
opulation
Population
Homes
Radio Homes Radio
Radio Homes Retail Sales
Farm Income
1948
1948 ('
(5 000)
(* $ 000)
35 196
31 860
9 217
7 9Q1
7Q 1
3 483
24 689
5 490*
(15)
(15)
6 581
6 223
1 497
1 909
OU.o
540
1 931
1*435*
(Zv)
(20)
11^445
10^878
3*037
2 399
79 0
1 000
5 317
2*173*
(Zl)
(27)
6^007
5^292
1 756
1 dO.7
80 1
405
1 947
221*
965
14[l88
15 947
3*855
3 103
80 5
1 194
6 036
7 099*
OOO
12,233
13 431
3 088
2 569
83 2
1 344
2 312
2*674*
(29)
1 *J07
(29)
6^516
6^954
1*688
1 313
77 R
430
1 746
1 470*
*2,UoO
2o!589
22 05=5
5*567
Ol.U
1 849
7 357
4 833*
(10)
(16)
9,020
9,998
2 208
1 740
78 8
649
3 055
4 830*
2,172
22 293
23 261
5 607
4 91 1
7^ 1
to. 1
1 610
10 498
9*447*
1 90 9
10 540
10 749
2 803
2 284
81 5
891
4 641
1*926*
( 'iCW (OU)
1 d"7Q
(30) ■
7 906
9 668
1*974
1 561
79 1
583
1 622
1*501*
(4L)
(21)
11919
12 713
3^291
2656
80 7
1 082
5 267
4155*
(19)
(19)
10\702
11 137
2*631
9 971
86 4
1 290
2 628
1 298*
o4,olo
117 437
75*494
29*432
OA Q9Q
84 7
12 073
109 147
1217*
(31)
o.-tyz
(31) !
20*242
18*576
5 380
ft^ d
2 584
11 660
3 633*
( Q*> , (•)')
1,064
(32)
7i005
7 576
1 904
1 552
OJ..U
71 R
979
1 774*
(6Z)
(32)
9 946
12,430
2 618
2 io7
80 5
960
1 875
1 821*
oyo
11 733
12 832
3 044
9
83 6
1 282
2 901
1 719*
(")
(24)
11 693
10*378
3014
2 182
72 4
1054
7 269
3*796*
(10)
(15)
8 825
9 136
2*305
1 QQd
OO.D
1092
4 799
833*
001
11 097
11 800
2 821
2 285
81 0
890
4 291
3 354*
(»)
(9)
1
8447
10 375
2346
1 Q1A
i,yiu
R1 d
923
2 742*
7 Q7R
i ,y *o
30 R^3
28*467
7 708
fl 77^
S7 Q
o i .y
4 162
1 7 7^ft
1*839*
(7)
(7) I
8 793
9 829
2*338
1 763
75 4
808
5 279
2 478*
(Z6)
(23) :
7718
8514
1*890
1 540
81 5
693
3 884
2 651*
(12)
(12)
3014
3*435
822
609
74 1
152
455
943*
(22)
7388
7 821
2 350
1 939
82 5
690
3 483
447*
(12)
13813
16*609
3*783
2*852
7^ d
1 161
6 294
5 011*
99 7*3ft
Zz, too
108 Qlfi
81*863
27 863
22876
82 1
12 539
Qfi Qd^
yo,y±o
2 775*
(31)
8,486
7 724
2 054
1 738
84 6
916
3 799
1*305*
(29)
fl
4 038
5 033
1 106
697
63 0
395
1 199
1*900*
yoo
17 742
4*888
3 695
75 6
1 251
5 i6Q
4*850*
{ 1 fl \
(16)
1
7*896
8 492
1969
1 571
79 8
596
4 407
4 247*
Q 970
31051
28 427
8*186
7*073
86.4
4,463
24 005
2 187*
I 991
(22)
16 602
12 972
4*314
3 624
84 0
1 722
10 110
643*
(29)
(29)
1
9188
10,603
2*308
1 805
78 2
616
o,olu
2 450*
9 Q'iA Z,oo4
24195
24 502
6*712
5094
75 9
2 215
16 027
6*010
1 Q9C
(33)
7 554
8*141
2 009
1*547
77 0
416
1 679
1*432
i 9fl i
(28)
4,512
6 278
1*195
938
78 5
387
1 075
598
/lf»l
v ±\f)
(10)
15 889
16*243
3 762
3 104
82 5
1 379
^ 7d1
4 254
(33)
(33)
9 129
10*768
2*592
2*084
80 4
858
*? d^n
3 263
( *?n \ ( JU)
(30)
13239
15 145
3*418
2 765
80*9
1 213
6 240
2187
( Oft i
(26)
14*320
16*675
4,011
2 956
73.7
1037
6 857
6*392
d Q9fi
31*289
8*962
7 188
80 2
3 650
91 flRA
7*438
9 ftl fi
22 624
18*599
5*798
4 633
79 9
2 005
16 584
6,649
i 1 C\\
(10)
17 490
16952
4*361
3*454
79.2
1 469
13 858
2 826
(22)
(22)
4*789
4 925
1*218
1012
83 1
462
you
399
l OR \ (43)
(25) i
6 513
7 632
1*618
1,277
78.9
504
2 079
1 115
14,775
43 879
12 824
10 259
80 0
5 427
d1 QR1
1*418
(5)
(5)
10 490
10 846
2 871
2*346
81 7
936
d fiftn
4390
(24)
(24)
8 323
9117
2 004
1527
76.2
431
1 189
1 482
(19)
(19)
7 325
7 680
1 914
1 502
78.5
546
1 780
669
7 91 Q
25 108
25 064
6*389
5 373
84 1
3 311
1 710
f 1 1 \
(11)
31 024
9 845
8,810
90 1
4 826
17 476
2058
9 79Q
on OQfl
20 777
5 241
4*439
84 7
2 559
10 697
5*273
3,881
27*929
7*841
6*485
82 7
3 804
OC I QC
ZO.loO
2 200
/ on \
(20) i
8 792
10 236
2,430
2 051
84 4
683
9 Q7R
2 380
9 fl9fl
21 089
24 230
5,879
4509
76 7
1 707
7 flfift l ,ODo
5* 139
1,376
14 306
13122
3 487
2*769
79.4
l]l38
7,575
1*973
^ OQ \
(29)
4 106
4 726
1 096
841
76.7
271
392
1*744
(30)
(30)
6*704
8 535
l'709
1,389
81.3
682
1,534
1*478
(22)
(22)
6 417
1*540
1,254
81.4
559
1,492
*923
8,603
34 465
26 105
8 755
7,958
90.9
4,320
22,200
1,733
(5)
(5)
10,158
12*755
2,937
2,364
80.5
938
2,553
3,320
(28)
(28)
12,403
15,084
3,387
2,527
74.6
1,110
6,335
1,674
(4)
(4)
9,785
11,025
2,729
1,817
81.5
904
2,995
1,144
706
19,419
21,374
4.789
3,802
79.4
1,444
4,956
9,040
County
Lowndes
Lumpkin
McDuffie
Mcintosh
Macon
Madison
Marion
Meriwether
Miller
Mitchell
Monroe
Montgomery
Morgan
Murray
Muscogee
Newton
Oconee
Oglethorpe
Paulding
Peach
Pickens
Pierce
Pike
Polk
Pulaski
Putnam
Quitman
Rabun
Randolph
Richmond
Rockdale
Schley
Screven
Seminole
Spalding
Stephens
Stewart
Sumter
Talbot
Taliaferro
Tattnall
Taylor
Telfair
Terrell
Thomas
Tift
Toombs
Towns
Treutlen
Troup
Turner
Twiggs
Union
Upson
Walker
Walton
Ware
Warren
Washington
Wayne
Webster
Wheeler
White
Whitfield
Wilcox
Wilkes
Wilkinson
Worth
(1) Includes Appling, Bacon, Coffee and Jeff Davis Counties. (2) Includes Atkinson and Clinch Counties. (3) Includes Baker and Calhoun Counties. (4) Ini d Baldwin and Wilkinson Counties. (5) Includes Ben Hill, Irwin, Turner and Wilcox Counties. (6) Includes Berrien and Cook Counties. (7) Includes Beckle; ai Pulaski Counties. (8) Includes Bryan and Effingham Counties. (9) Includes Butts. Lamar and Pike Counties. (10) Includes Candler, Evans, Tattnall and Toombs u ties. (11) Includes Catoosa, Dade and Walker Counties. (12) Includes Clay, Quitman and Randolph Counties. (13) Includes Clayton, Fayette and Henry Countie: '1 Includes Crisp and Dooley Counties. (15) Includes Dawson, Forsyth, Lumpkin and Pickens Counties. (16) Includes Early, Miller and Seminol Counties. (17) In. Echols and Lanier Counties. (18) Includes Elbert, Franklin and Hart Counties. (19) Includes Fannin, Gilmer, Murray and Union Counties. (20) Includes Glascocl M Duffie and Warren Counties. (21) Includes Greene and Morgan Counties. (22) Includes Habersham, Rabun, Stephens, Towns and White Counties. (23) Includes cock, Jasper and Putnam Counties. (24) Includes Houston, Peach and Twiggs Counties. (25)Includes Johnson and Treutuen Counties. (26) Includes Lee and 1 n Counties. (27) Includes Liberty, Long and Mcintosh Counties. (28) Includes Lincoln, Taliaferro and Wilkes Counties. (29) Includes Marion, Schley, Stewar Webster Counties. (30) Includes Montgomery, Telfair and Wheeler Counties. (31) Includes Newton and Rockdale Counties. (32) Includes Oconee and Oglethorpe ties. (33) Includes Talbot and Taylor Counties.
Note: For sources see foreword. 1950 Retail Sales, and Farm Income marked with asterisk (*). Copyright 1951 "Soles Management." Further reproduction unlicensed. Farm Income ad M
KWEI
Gateway to HELL'S CANYON & SEVEN DEVILS
Serves the Rich Snake River Area 6 Counties in Idaho 2 Counties in Oregon
lV VACATION LAND SUMMER & WINTER— $150,000,000 RETAIL SALES iir LOCAL & NATIONAL NEWS— SPORTS— MUSIC— IS DOING A TOP SELLING JOB IN THE RICH SNAKE RIVER TRADING AREA
OVER 70% OF ALL U S. SEED CROPS GROWN IN THIS AREA
1240 Kc
KWEI
WEISER, IDAHO
250 w
IDAHO
SPOT RATE FINDER
BLACKFOOT, Bingham, 5,832 homes, 97.7%
radio, 5,698 radio homes. KB 1. 1, 250w, 1490kc
(No rates available)
BOISE, Ada, 21,501 homes, 97.8% radio,
21,028 radio homes.
3 AM affiliates, average 1-time rate
SB 1M 5M 15M 30M 1 Hr
D 6.75 7.67 10.00 24.00 36.00 60.00
N 13.50 13.83 18.23 41.42 62.67 106.67
KDSIt 5kw, 950kc, CBS^ rTe^ & Peters, Hooper
D 6.00 7.50 10.00 20.00 30.00 50.00
N 12.00 15.00 20.00 40.00 60.00 100.00 KGEM, lOkw, 1140kc, ABC, Hollingbery
D 8.00 8.00 28.00 42.00 70.00
N 10.70 10.70 37.25 56.00 100.00 KIDO, 5kw, 630kc, NBC, Blair, Hooper, BMB
D 7.50 7.50 12.00 24.00 36.00 60.00
N 15.00 15.00 24.00 48.00 72.00 120.00
BURLEY, Cassia, 4,143 homes, 97% radio,
4,019 radio homes,
KBIO, 250w, 1230kc, Cooke, ABC & Rocky
Mountain
Note: All rates one-time. Home and radio home figures for each city include entire county. Sources: Homes and Radio Homes estimated from 1950 Census of Housing. Percent radio BMB. For complete explanation see foreword.
SB 1M 5M 15M 30M D 4.00 4.00 6.00 8.00 12.00 !Ci N 6.00 6.00 9.00 1 2.00 1 8.00 Dl CALDWELL, Canyon, 15,457 homes,
radio, 15,040 radio homes. KCID, 250w, 1490kc D 3.00 4.00 6.75 9.00 17.00 j».l N 4.00 5.00 10.50 17.00 30.00*1 COEUR D'ALENE, Kootenai. 9,415 iirt
96.9% radio, 9,123 radio homes. KVNI, 250w, 1240kc, MBS, Hollingber D 6.00 10.00 16.00 24.00 4CJ
N 9.00 15.90 24.00 36.0C bSOi
IDAHO FALLS. Bonneville, 8,283 homes »J
radio, 8,043 radio homes. ■
2 AM affiliates, average 1-time rate ! D 6.00 6.35 10.75 20.00 30.0C ;50 N 9.00 9.50 17.50 32.00 48.QrBH KID, 5kw-D, 500w-N, 1350kc, MBS, M
Knodel, Conlan D 6.00 7.50 13.50 24.00 36.0C i60 N 9.00 11.00 21.00 36.00 54.0C 90 KIFI, 250w, 1400kc, ABC, Hollingbery D 5.20 8.00 16.00 24.0C (40,
N 8.00 14.00 28.00 42.0C [70i
LEWISTON, Nez Perce, 6,961 homes, ■
radio, 6,738 radio homes. KRLC, Ikw, 1350kc, MBS, Grant, BMB I D 6.00 7.20 12.00 19.20 28.8(1 N 8.00 9.60 16.00 25.60 38.0C!
Page 44, August 20, 1951
Marketbook
BROADCASTING • Telecasii