Broadcasting Telecasting (July - Sept 1951)

NORTH CAROLINA SPOT RATE FINDER (Continued on page 120) homes, 87.0% MARION. McDowell, 6,270 radio, 5,455 radio homes. WBRM, Ikw-D, 1250 kc SB 1M 5M 15M 30M D 3.60 7.80 18.00 28.80 1 rlr 48.00 MONROE, Union, 9,747 homes, 86.5% radio, 8,431 radio homes. WMAP, 250w-D, I060kc, LBS, Continental D 2.50 3.35 5.00 10.00 18.00 30.00 MOORESVILLE, Iredell, 14,159 homes, 88.8% radio, 12,573 radio homes. WHIP, Ikw-D, I350kc, KBS D 4.00 6.00 7.50 15.00 27.50 50.00 MOREHEAD CITY, Carteret, 6,281 homes, 83.8% radio, 5,263 radio homes. WMBL, Ikw-D, 740kc, McGillvra D 4.50 4.50 15.35 28.10 42.45 MORGANTON. Burke, 10,346 homes, radio, 9,311 radio homes. WMNC, 250w, 1490 kc, MBS D 3.00 4.00 6.00 12.00 18.00 N 3.00 4.00 6.00 12.00 18.00 70.40 90.0% 30.00 30.00 MOUNT AIRY, 12,988 homes, 1 1 ,48 1 radio homes. WPAO, Ikw-D, 740kc, Clark D 2.00 6.30 12.00 24.00 B.4% radio, 36.00 homes, NEW BERN, Craven, 11,310 radio, 9,184 radio homes. WHIT, 250w, I450kc, MBS, Pearson D 5.00 5.00 10.00 20.00 30.00 N 5.00 5.00 10.00 20.00 30.00 60.00 81.2% 50.00 50.00 NEWTON, Catawba, 15,459 homes, 92.0% radio, 14,222 radio homes. WNNC, 250w, I230kc, MBS, Continental D 2.00 3.50 5.50 15.00 25.00 45.00 N 2.50 4.00 6.50 20.00 30.00 50.00 NORTH WILKESBORO, Wilkes, 10,664 homes, 82.8% radio, 8,830 radio homes. WKBC, Ikw-D, 8l0kc, BMB D 6.40 14.00 22.00 36.00 60.00 OXFORD, Granville, 6,724 homes, 83.1% radio, 5,588 radio homes. WOXF, 250w, 1340 kc D 0.75 3.50 8.00 15.00 20.00 32.00 N 0.75 6.00 10.00 20.00 32.00 48.00 RALEIGH, Wake, 32,386 homes, 89.9% radio, 29,1 15 radio homes. 3 AM affiliates, average l-time rate D 12.92 14.58 20.50 39.33 59.00 96.67 N 21.83 25.17 34.67 65.00 99.00 164.00 WNAO, lOkw-D, 5kw-N, 850kc, ABC, Weed D 8.75 8.75 14.00 28.00 42.00 70.00 20.00 40.00 60.00 100.00 241, 96.lmc, 25kw, Weed, N 12.50 12.50 WNAO-FM, Chan. Bonus. WPTF, 50kw, 680kc Hooper D 25.00 30.00 N 45.00 55.00 NBC, Free & Peters, BMB, 37.50 70.00 70.00 128.00 WPTF-FM, Chan. 234, 94.7mc, 105.00 192.00 15kw, 175.00 320.00 Bonus Note: All rates one-time. Home and radio home figures for each city include entire county. Sources: Homes and Radio Homes estimated from 1950 Census of Housing. Percent radio BMB. For complete explanation see foreword. WRAL, 250w, I240kc, MBS, Pearson S3 1M 5M 15M 30M 1 Hr D 5.00 5.00 10.00 20.00 30.00 45.00 N 8.00 8.00 14.00 27.00 45.00 72.00 WRAL-FM, Chan. 268, 101. 5mc, 54kw, Bonus REIDSVILLE, Rockingham, 16,385 homes, 90.1% radio, 14,763 radio homes. WFRC, Ikw, I600kc D 4.00 6.00 10.00 25.00 40.00 N 4.00 6.00 10.00 25.00 40.00 WREV, 250w-D, I220kc, LBS, Devney D N WREV(FM), Devney D N 75.00 75.00 6.00 8.25 20.00 35.00 65.00 6.00 8.25 20.00 35.00 65.00 Chan. 271, 102. Imc, l.6kw, LBS, 6.00 8.25 20.00 35.00 65.00 6.00 8.25 20.00 35.00 65.00 ROANOKE RAPIDS, Halifax, 12,901 homes, 83.4% radio, 10,759 radio homes. WCBT, 250w, I230kc, MBS, KBS D 4.20 8.75 20.00 37.35 65.00 N 4.20 8.75 20.00 37.35 65.00 WCBT-FM, Chan. 254, 98.5mc, I6kw, Bonus. ROCKINGHAM, Richmond, 9,605 homes, 86.6% radio, 8,318 radio homes. WAYN, Ikw-D, 900kc D 4.00 6.00 7.50 15.00 27.50 50.00 ROCKY MOUNT. Nash, 13,257 homes, 84.5% radio, 11,202 radio homes, 2 AM affiliates, average l-time rate D 5.00 8.00 14.00 24.50 40.00 65.00 WCEC, Ikw-D, 8IOkc, LBS, KBS, Ra-Tel D 6.00 12.00 27.00 45.00 75.00 WEED, Ikw, 1390kc, ABC D 5.00 10.00 16.00 22.00 35.00 55.00 N 7.00 15.00 20.00 30.00 50.00 75.00 WEED-FM, Chan, 221, 92. 1 mc Bonus WFMA(FM), Chan. 264, I00.7mc, 33kw, CBS, LBS D 4.00 8.00 18.00 30.00 50.00 N 4.00 8.00 18.00 30.00 50.00 ROXBORO, Person, 5,562 homes, 84.2% radio, 4,683 radio homes. WRXO, Ikw-D, I430kc, LBS D 6.50 17.50 30.00 52.50 93.75 D 7.50 N 9.00 W5TP, 250w, D 5.00 N 6.00 homes, 92.9% 45.00 75.00 36.00 54.00 90.00 Burn-Smith, Crossley 20.00 30.00 50.00 24.00 36.00 60.00 rates SALISBURY. Rowan, 19,357 radio, 17,983 radio homes. WSAT, Ikw, I280kc, Dodson 7.50 15.00 30.00 9.00 18.00 I490kc, MBS 5.00 10.00 6.00 12.00 WSTP-FM, Chan. 293, 106. 5mc, 20kw Bonus all AM programs. Individual FM on request. SANFORD. Lee, 5,561 homes, 89.5% radio 4,977 radio homes. WSNS(FM), Chan. 276, D 2.25 2.25 4.00 N 2.75 2.75 4.50 WWGP, Ikw-D, I050kc D 6.00 12.00 WWGP-FM, Chan. 288, available) SHELBY, Cleveland, 15,151 radio, 13,272 radio homes. WOHS, 250w-D, 730kc, MBS D 5.00 5.00 10.00 20.00 30.00 50.00 WOHS-FM, Chan. 241, 96. Imc, 2.6kw, Bonus daytime only. N 2.50 2.50 5.00 10.00 15.00 25.00 SMITHFIELD, Johnston, 15,607 homes, 84.9% radio, 13,250 radio homes. WMPM, Ikw-D, I270kc D 3.20 4.50 10.50 20.00 33.00 103. Imc, 10.00 12.00 25.50 105. 5mc 0.33kw 16.00 24.00 18.00 30.00 39.00 (No 65.00 data homes, 87.6% STATESVILLE, Iredell, 14,159 homes, radio, 12,573 radio homes. 50.00 8.8% MARKET INDICATORS FOR NORTH CAROLINA CLASSIFICATIONS Population % of U. S Homes Percent Radio Radio Homes Retail Sales Retail Trade Employes Wholesale Sales Volume Wholesale Trade Employes .... Manufacturing Employment (Mid-March) Manufacturing Taxable Payrolls (1st Quarter) Income Percent distribution Per Capita Income Percent of national per capita income New Construction (Private) . . Residential Non-Residential Automobile Registration Telephones FIGURES YR. FIGURES 4,061,929 '50 3,571,623 2.7% '50 2.71% 983,068 '50 764,144 87.1% '50 61.8% DFC or o ooo,zoZ aO Ant o/Jo 471,8o.J $2,623,684,000 '50 2,223,378,000 130, lot fin 48 85,147 $3,073,911,000 '48 831,300,000 42,367 '48 43,972 382,819 $181,574,000 $3,349,000,000 '49 1,131,000,000 1.70% '49 1.49% $ 854 '49 316 64% '49 55% $ 215,400,000 '47 67,700,000 $ 108,500,000 '47 35,900,000 $ 60,900,000 '48 15,700,000 1,056,309 '50 848,357 539,200 '50 283,100 Note: 1950 Retail Sales, copyright 1951 "Sales Management, unlicensed. For other sources see foreword. Further reproduct WSIC, 250w, I400kc, MBS, Continental SB 1M 5M 15M 30M 1 Hr D 5.00 5.00 10.00 20.00 30.00 50.00 N 5.00 5.00 10.00 20.00 30.00 50.00 WSIC-FM, Chan. 289, I05.7mc, 2.4kw, Bonus TARBORO, Edgecombe, 11,561 homes, 84.5% radio, 9,769 radio homes. WCPS, Ikw-D, 760kc D 3.50 5.00 10.00 18.00 35.00 65.00 THOMASVILLE, Davidson, 15,527 homes, 91.0% radio, 14,130 radio homes. WTNC, Ikw-D, 790kc D 4.75 4.75 10.00 14.00 36.00 48.00 WTNC-FM, Chan. 252, 98.3mc, 450, Bonus daytime only. N 2.50 2.50 5.00 7.00 18.00 24.00 WADESBORO, Anson, 6,277 homes, 83.8% radio, 5,260 radio homes. WADE, Ikw-D, 1 2 lOkc D 3.00 4.00 8.00 15.00 27.50 50.00 WASHINGTON, Beaufort, 9,531 homes, 82.2% radio, 7,834 radio homes. WHED, 250w, I340kc D 4.00 4.00 10.00 20.00 30.00 50.00 N 4.00 4.00 10.00 20.00 30.00 50.00 WRRF, 5kw-D, 930kc, ABC, Walker D 8.00 8.00 15.00 30.00 45.00 75.00 N 8.00 8.00 15.00 30.00 45.00 75.00 WAYNESVILLE, Haywood, 9,903 homes, 86.6% radio, 8,576 radio homes. WHCC, 250w, I400kc, MBS D 1.90 2.40 8.00 15.00 20.00 40.00 N 1.90 2.40 8.00 15.00 20.00 40.00 WHITEVILLE, Columbus, 11,709 homes, 82.6% radio, 9,672 radio homes. WENC, 250w, I240kc, MBS, Clark D 3.50 4.50 7.50 12.50 20.00 35.00 N 3.50 4.50 7.50 12.50 20.00 35.00 WILLIAMSTON, Martin, 5,871 homes, 82.2% radio, 4,826 radio homes. 18.00 27.00 18.00 27.00 Burn-Smith 28.00 35.00 33.60 42.00 WIAM, Ikw-D, 900kc SB 1M 1 5M 15M 30M 1 D 4.00 4.00 15.00 20.00 30.00 ! WILMINGTON, New Hanover, 19,429 ho 86.4% radio, 16,787 radio homes. 2 AM affiliates, average l-time rate D 5.25 7.50 13.75 23.00 31.00 ! N 6.80 9.05 15.15 25.80 34.50 ! WGNI, 250w, I340kc, MBS, Pearson, Cor BMB D 4.50 9.00 13.50 N 4.50 9.00 13.50 WMFD, Ikw, 630kc, ABC D 6.00 6.00 14.00 N 9.10 9.10 16.80 WMFD-FM, Chan. 242, 96.3mc, I Ikw, Bor WILSON. Wilson, 12,400 homes, 84.1% re 10,428 radio homes. WGTM, 5kw, 590kc, CBS D 8.50 8.50 15.00 30.00 45.00 N 10.00 10.00 25.00 50.00 75.00 II WVOT, Ikw-D, 500w-N, I420kc D 6.00 6.00 10.00 16.50 30.00 N 7.00 7.00 15.00 25.00 40.00 WINSTON-SALEM, Forsyth, 38,401 ho 89.8% radio, 34,484 radio homes. 3 AM affiliates, average l-time rate D 7.33 7.33 14.00 28.33 45.00 ; N 10.67 10.67 20.67 41.67 63.33 1( WAAA, lkw-D, 980kc, Forjoe D 6.00 6.00 10.00 25.00 35.00 WAIR, 250w, I340kc, ABC, Walker, Conle D 6.00 6.00 10.00 20.00 40.00 8.00 15.00 30.00 45.00 Chan. 226, 93. Imc, 34kw, Wa N 8.00 WAIR-FM, Bonus WSJS, 5kw D 8.50 N 14.00 WSJS-FM, , 600kc, NBC, Headley-Reed 8.50 17.00 35.00 50.00 14.00 27.00 55.00 85.00 I Chan. 281, I04.lmc, 48kw, Hea Reed, WTOB, 7.50 10.00 Bonus Ikw, I380kc, CBS-MBS, Taylor 7.50 10.00 15.00 20.00 30.00 40.00 45.00 60.00 NORTH CAROLINA RADIO MARKET DATA BY COUNTIES 1950 Total 1950 Employment Taxable 1950 1940 1950 1950 Percentage 1940 Retail Sales Farm Income Mid-March rolls Is County Population Population Homes Radio Homes Radio Radio Homes ($000) (*$000) 1948 1948 (! 71,035 57,427 17,805 16,452 92.4 9,675 55,302 4,227,903 23,214 1 14,496 13,454 3,491 3,002 86.0 1,596 5,144 1,850,916 1,092 Alleghany 8,101 8,341 2,138 1,760 82.3 860 2,466 1,616.109 342 26,781 28,443 6,277 5.260 83.8 2,731 13,009 4,831* 2,758 Ashe 21,866 22,664 5,273 4,387 83.2 2,218 5,649 3,005,639 696 Avery 13,338 13,561 3,248 1 2,706 83.3 1,285 2,966 1,154,908 605 Beaufort 37,031 36,431 9,531 7,834 82.2 3.822 25,006 9,398,202 3,446 Bertie 26,449 26,201 5.687 4,697 82.6 2,273 12,879 9,008,272 1,470 29,684 27,156 6,753 5,571 82.5 2,342 12,078 6,257,539 2,749 19,227 17,125 4,813 3,942 81.9 1,406 3,734 2,869,103 529 Buncombe 122.557 108,755 33,346 29,945 89.8 19,024 108,789 4,033,127 28,687 1 45,440 38,615 10,346 9,311 90.0 5,242 19,703 970,650 10,174 64,010 59,393 16,153 15,135 93.7 10,315 52,337 2,683,491 29,271 1 Caldwell 43,329 35,795 10,272 9,050 88.1 4,775 22,264 1,137,013 10,367 5,209 5,440 1,465 1,263 86.2 656 890 1,702,117 (1) 254 (1) Carteret 22.951 18,284 6,281 5,263 83.8 2,321 11,473 1,554.279 2,435 Caswell 20,892 20,032 4.543 • 3,771 83.0 1,691 3,533 5,932,464 607 Catawba 61.569 51,653 15,459 14,222 92.0 8,733 42,554 3,014,190 20,812 25,397 24,726 6.260 5,421 86.6 2,827 12,445 5,929,986 2,449 Cherokee 18,296 18,813 4,425 3,735 84.4 1,902 7,593 684,997 1,251 12,510 11,572 2,867 2.325 81.1 1,200 6,529 2,641,281 1.503 Clay 6,011 6,405 1.466 1,226 83.6 513 741 672,073 252 Cleveland 64,316 58,055 15,151 13,272 87.6 8,022 38,527 10,551* 14,471 50,585 45,663 11,709 9,672 82.6 4,331 25.577 14,868,054 3,274 Craven 48,681 31.298 11,310 9,184 81.2 3,598 28,603 6,003,891 4,575 Cumberland 82,892 59,320 20,359 16,979 83.4 6,079 61,864 . 5.695,594 9.758 Currituck . . . r. . . . , . 6.157 6.709 1,919 1,587 82.7 704 1,922 1,975,976 (1) (1) 5,364 6,041 1,857 1,675 90.2 909 2,875 19,585 155 Note: For sources see foreword. 1950 Retail Sales, and Farm Income marked with asterisk (*). Copyright 1951 "Sales Management." Further reproduction unlicensed Farm Income * add i0 (Continued on page Ui> Page 122, August 20, 1951 • Marketbook BROADCASTING • Telecast!