Broadcasting Telecasting (July - Sept 1951)

WASHINGTON RADIO MARKET DATA BY COUNTIES County Adams Asotin Benton Chelan Clallam Clark Columbia .... Cowlitz Douglas Ferry Franklin .... Garfield Grant Grays Harbor Island Jefferson King Kitsap Kittitas Klickitat Lewis Lincoln Mason Okanogan Pacific Pend Oreille . Pierce San Juan Skagit Skamania Snohomish . . . Spokane Stevens Thurston Wahkiakum Walla Walla . . Whatcom Whitman Yakima V Conlan 30M 1 Hr 21.00 35.00 30.00 50.00 Note: For sources see foreword. WASHINGTON SPOT RATE FINDER (Continued from page 11 OLYMPIA, Thurston, 15,267 homes, 98.2% radio, 14,992 radio homes. KGY, 250w, I240kc, MBS, Grant SB 1M 5M 15M D 5.25 5.25 10.50 14.00 N 7.50 7.50 15.00 20.00 OMAK, Okanogan, 9,877 homes, 96.6% radio 9,541 radio homes. KOMW, Ikw-D, 680kc, Keating, 8MB D 6.00 9.60 24.00 42.00 66.00 PASCO, Franklin, 4,238 homes, 96.1% radio, 4.073 radio homes. KPKW, 250w, I340kc, ABC, Keating, Griffith D 5.00 6.00 10.00 17.50 28.50 47.50 N 6.75 8.00 13.00 21.00 33.00 54.00 PORT ANGELES, Clallan, 8,323 homes, 97.1% radio, 8,082 radio homes. KONP, 250kc, Keating, Conlan D 3.00 4.00 5.00 9.00 15.00 25.00 N 4.00 5.00 6.00 10.00 18.00 30.00 PULLMAN, Whitman, 9,276 homes, 98.6% radio, 9,146 radio homes. KBKH, Ikw-D, Il50kc D 2.40 3.60 8.00 16.00 20.00 35.00 RAYMOND, Pacific, 6,298 homes, 97.2% radio, 6,122 radio homes. KAPA, 250w, I340kc D 4.00 5.00 N 5.00 6.00 RENTON, King, 235,939 230,512 radio homes. KXRN, 250w, I230kc D 7.20 12.00 RICHLAND, Benton, 14,304 homes, 97.7% radio, 13,975 radio homes. KALE, Ikw-D, 900kc, LBS, Moore D 5.50 12.50 19.00 27.50 47.50 KALE-FM, Chan. 280, I03.9mc (CP) SEATTLE, King, 235,939 homes, 97.7% radio, 230,512 radio, homes. 4 AM affiliates, average l-time rate D 21.37 30.25 36.37 60.75 91.12 151.87 N 46.25 62.00 70.75 121.50 182.25 303.75 5 AM non-affiliates, average l-time rate D 10.50 13.62 20.25 31.40 47.60 81.00 N 15.17 18.50 27.00 39.00 58.50 97.50 KING, 50kw, I090kc, Blair, Hooper, Ward D 15.00 22.50 30.00 60.00 90.00 150.00 30.00 60.00 251, 98.lmc 1950 1940 1950 1 950 1 01a 1 1 7ju Employment Taxable Pi 1950 D « percentage 1 940 neiuii saies Farm Income Mid-March rolls 1st Q Population Population Rodio Homes Radio Radio Homes ^ JuJU } 1 * cnrtn\ 1948 1948 ($00 6.568 6.209 2,050 2,013 98.2 1,507 9,045 15 924* 547 3 10,831 8,365 3,426 3*357 98*0 2^174 4)398 3625* 434 1 51,146 12,053 14,304 13*975 97*7 2*748 46 308 10607* 19,843 18,0 39,105 34,412 14,743 14*433 97*9 9*,027 45)662 36*917* 5,676 3j 26,218 21,848 8,323 8*082 97*1 5*406 27)514 2877* 5,376 3,9 84,836 49,852 26,165 25^720 98^3 13!235 9*442* 14,238 10,1 3 4,818 5,549 1,618 1,571 97.1 1)427 4,256 7*920* 711 53,132 40,155 ■ 15,994 15i674 98.0 10)329 51 470 3*803* 14,370 10,C ] 10.788 8,651 3,619 3*561 98.4 2)202 5)l68 18*830* 279 4,086 4,701 L359 L295 95.3 990 l)295 1 044* 249 1 13,444 6,307 4,238 4'073 96.1 1,548 20*750 6 075* 2,437 If '3 3,191 3,383 l'002 986 98.4 880 3)503 7 46I* 321 24,225 14,668 7,147 6,933 97*0 3,916 16)807 8 139* 1,867 i, 53,250 53,166 17^799 17*247 96*9 13)918 60)732 3*565* 15,949 Ml 10,987 6,098 5^330 5*218 97*9 1*652 5,364 3*744* 346 11,520 8*918 3*739 3*627 97*0 2)092 7)442 1 123* 1,375 726,464 504*980 235*939 230,512 97.7 150,794 779)376 21,332* 206,016 6,988 148,1 73,434 44,387 26,934 26*.584 98.7 12)731 62)029 2)l02* 4.1 22,151 20,230 7*073 6,896 97.5 4)964 23)907 11,875* 2,953 1,1 11,927 11,357 3*815 3*689 96.7 2)618 9)l68 6)056* 1,587 c 43,594 41,393 13*972 13*651 97*7 10)278 43)764 9 261* 6,699 4.( 10^939 11*361 3,625 3,560 98*2 2,929 13)861 21 964* 1,030 f 14*907 11*603 5*767 5^606 97*2 2)967 ll)726 845* 3,768 2,! 29,029 24,546 9,877 9*541 96\6 5)368 18)966 22,857* 2,972 2, 16,411 15,928 6.298 6.122 97*2 4)l01 14)556 1,893* 3,501 2,: 7,366 7,156 2,611 2,522 96.6 1,572 4)321 l)095* 1,075 t 275,802 182,081 79,827 78*310 98.1 49)690 221,850 15 258* 45,474 32.: 3,192 3*157 L464 L422 97*1 855 2)047 839* 366 43*066 37*650 13*896 13*632 98*1 9.659 43)361 15,762* 7,019 4,' 4*796 4*633 1,748 1 ,697 97°.l l)l34 1*852 833* 563 11L163 88,754 36 969 36 230 98 0 24 388 97 354 13,383* 17 167 12 i 22o'l49 164*652 67*355 65*806 97*.7 44',715 227,939 23',485* 48',015 30)' 18,488 19,275 6,265 6,052 96.6 4,240 11,734 5.638* 1,828 1,1 44,669 37,285 15,267 14,992 98.2 10,324 42,646 4,109* 9 097 6 t 3,816 4,286 1,165 1,144 98.2 1,012 1,702 1,553* '666 39,957 30,547 11.954 11,679 97.7 7,319 47,162 21,957* 5,963 3,' 66,316 60,355 22,100 21,724 98.3 16,660 66,433 20,418* 10,822 7,' 32.302 27,221 9,276 9,146 98.6 7.138 31,027 51,400* 2,808 !,■ 135,206 99,019 42,124 41,113 97.6 24,046 129,393 93,233* 16,859 10,: Sales, and Farm Income marked with asterisk (*). Copyright 1951 "Sales Management." Further reproduction unlicensed. Farm Income « add $0 9.00 10.00 homes, 15.00 18.00 97.7% 25.00 30.00 radio, 24.00 38.40 72.00 22.50 Chan. 90.00 I5kw, 150.00 Blair, N 15.00 KING-FM, KING-TV, Chan. 5, 9.79kw-aur.; I8.9kw-vis.; ABC, CBS, NBC, DuMont, Blair-TV D 20.00 50.00 65.00 100.00 150.00 250.00 N 35.00 100.00 125.00 200.00 300.00 500.00 KIRO, 50kw, 7IOkc, CBS, Free & Peters D 30.00 41.00 50.00 75.00 112.50 187.50 N 65.00 78.00 92.00 150.00 225.00 375.00 KIRO-FM, Ch. 264, Peters, Bonus I00.7mc, 5.7kw, Free & KISW (FM), Chan. 260, 99.9mc, 2.lkw SB 1M 5M 15M 30W 5.00 5.00 950kc, 25.00 60.00 70.00 112.00 I300kc, Forjoe & Co., 10.00 16.00 24.00 18.00 26.00 40.00 3.50 3.50 5kw, 18.00 35.00 , 5kw, 10.00 18.00 D N KJR D N KOL D N KOMO BMB D 25.00 N 60.00 KOMO-FM Bonus all KRSC, Ikw, D 10.00 N 12.50 5M 15M 30M 1 Hr 7.50 12.50 18.00 30.00 7.50 .12.50 18.00 30.00 ABC, Avery-Knodel, BMB 35.00 56.00 84.00 140.00 168.00 BMB 36.00 60.00 280.00 60.00 100.00 50k* lOOOkc, NBC, Petry, Hooper, 35.00 37.50 72.00 70.00 75.00 144.00 Chan. 225, 98.9mc, broadcasting hours. I I50kc, Tracy-Moore 12.00 20.00 32.00 15.00 25.00 40.00 108.00 216.00 I4.4kw, 48.00 60.00 180.00 360.00 Petry, 80.00 100.00 VANCOUVER, Clark, 26,165 homes, 98.3% radio, 25,720 radio homes. KVAN, Ikw, 9IOkc, Keating, O'Connel SB 1M 5M 15M 30M 1 Hr D 5.00 6.00 12.00 24.00 36.00 60.00 N 6.25 7.50 15.00 30.00 45.00 75.00 WALLA WALLA, Walla Walla, 11,954 homes, 97.7% radio, 11,679 radio homes. 2 AM affiliates, average l-time rate D 6.25 9.00 11.10 14.20 28.80 48.00 12.00 16.00 1420kc, MBS, KTW, Ikw, 1250kc, ST-KWSC D N KVI, 5kw, BMB D 12.50 N 25.00 KXA, Ikw, D 7.00 570kc, MBS, 20.00 40.00 770kc 10.00 23.00 46.00 16.00 16.00 Don Lee, 40.00 80.00 24.00 24.00 Hollingbery, 40.00 40.00 60.00 120.00 100.00 200.00 15.00 75.00 97.7% N 23.60 KGA 50kw D 12.50 N 25.00 KHQ, 5kw, 590kc D 18.50 22.00 N 37.00 44.00 28.00 I5l0kc, 17.50 35.00 52.30 100.60 72.00 144.00 25.00 30.00 90.00 173.00 120.00 240.00 120.00 240.00 170.00 40.00 80.00 40.00 45.00 Note: All rates one-time. Home and radio home figures for each city include entire county. Sources: Homes and Radio Homes estimated from 1950 Census of Housing. Percent radio BMB. For complete explanation see foreword. 25.00 40.00 SPOKANE, Spokane, 67,355 homes, radio, 65,806 radio homes. 5 AM affiliates, average l-time rate D 12.00 14.50 20.10 34.50 39.00 67.00 ABC, Petry 25.00 48.00 50.00 96.00 NBC, Katz, BMB 30.00 48.00 72.00 60.00 96.00 144.00 KNEW, 5kw, 790kc, MBS, Hollingbery, Hooper D 12.50 18.00 34.00 50.00 85.00 N 25.00 36.00 68.00 100.00 KREM, Ikw, 970kc, Borrometer, ARBI D 5.00 5.00 9.00 16.00 24.00 N 10.00 10.00 18.00 32.00 48.00 KSPO, 250w, I230kc, LBS D 4.00 6.00 10.00 15.00 N 6.00 8.00 14.00 20.00 KXLY, Skw, 920kc, CBS, Walker D 12.50 12.50 17.50 27.50 N 25.00 25.00 35.00 55.00 SUNNYSIDE, Yakima, 42,124 homes radio, 41,113 radio homes. KREW, 250w, I230kc, Forjoe D 4.00 6.00 8.00 15.00 25.00 N 4.00 6.00 8.00 15.00 25.00 TACOMA, Pierce, 79,827 homes, 98.1% radio, 78,310 radio homes. 2 AM non-affiliates, average l-time rate D 7.35 7.35 14.70 24.00 36.00 60.00 N 11.00 11.00 22.00 37.50 55.00 95.00 KMO, 5kw, I360kc, McGillvra, Scott, Keating, Hooper, Conlan D 7.20 7.20 14.40 24.00 36.00 60.00 N 12.00 12.00 24.00 40.00 60.00 100.00 KTBI, lkw-D, 810kc, IMS, LBS, Gene Grant (CP 850kc) D 7.50 7.50 15.00 24.00 36.00 60.00 N 10.00 10.00 20.00 35.00 50.00 90.00 KTNT(FM), Chan. 247, 97.3mc, lOkw (See Transit Radio FM, listing for rates) 42.50 85.00 85.00 170.00 97.6% N 8.00 KUJ, 5kw, BMB D 7.50 N 10.00 KWWB, 250 D 5.00 N 6.00 28.00 42.00 70.00 W. S. Grant, Keating, 9.00 15.00 24.00 36.00 12.00 20.00 32.00 48.00 v, I490kc, ABC, Moore 7.20 14.40 21.60 12.00 24.00 36.00 60.00 80.00 36.00 60.00 WENATCHEE, Chelan, 14,743 homes, 97.9% radio, 14,433 radio homes. 2 AM affiliates, average l-time rate D 6.37 7.45 10.00 17.00 27.50 39.37 N 7.50 9.50 13.50 23.50 34.00 52.50 KPQ, 5kw, 560kc, ABC, McGillvra, Keati ARBI, BMB SB 1M 5M 15M 30M 1 D 10.00 12.00 15.00 25.00 40.00 61 N 12.00 15.00 20.00 35.00 50.00 8( KWNW, 250w, I340kc, MBS D 2.75 2.90 5.00 9.00 15.00 I N 3.00 4.00 7.00 12.00 18.00 29 YAKIMA, Yakima, 42,124 homes, 97.6% raJ 41,113 radio homes. 3 AM affiliates, average l-time rate D 8.00 8.67 13.17 21.73 31.60 N 10.17 10.83 17.67 29.00 KIT, Skw-D, Ikw-N, I280kc, NBC ing, McGillvra, Hollingbery D 9.00 9.00 12.00 19.20 N 12.00 12.00 20.00 32.00 KIMA, Ikw-D, 500w-N, I460kc, CBS Hooper D 8.00 10.00 12.50 N 9.00 11.00 15.00 KYAK, 250w, I400kc, MBS, Grant D 7.00 7.00 15.00 26.00 36.00 61 N 9.50 9.50 18.00 30.00 48.00 7! 20.00 25.00 45.33 ABC, 28.80 48.00 30.00 40.00 WEST VIRGINIA Page 188, August 20, 1951 Marketbook MARKET INDICATORS FOR WEST VIRGINIA CLASSIFICATION Population % of U. S Homes Percent Radio Radio Homes Retail Sales Retail Trade Employes Wholesale Sales Volume Wholesale Trade Employes .... Manufacturing Employment (Mid-March) Manufacturing Taxable Payrolls (1st Quarter) Income Percent distribution Per Capita Income Percent of national per capita income . New Construction (Private) . . . Residential Non-Residential Automobile Registration Telephones Note: 1950 Retail Sales, copyright 1951 "Sales Management." Further reproduct unlicensed. For other sources see foreword. BROADCASTING • Telecasti FIGURES YR. FIGURES 2,005,552 '50 1,901,974 1.3% '50 1.45% 505,275 '50 434,388 92% '50 75.1% 464,853 '50 326,347 $1,224,456,000 '50 1,281,291,000 67,598 '48 44,942 $2,658,504,000 '48 284,200,000 17,008 '48 11,620 131,058 $79,063,000 $1,928,000,000 '49 760,000,000 .98% '49 1% $ 998 '49 398 75% '49 69% $ 112,700,000 '47. 40,800,000 $ 38,600,000 '47 18,800,000 $ 34,400,000 '48 8,400,000 482,275 '50 406,147 357,300 '50 211,900