Broadcasting Telecasting (Oct - Dec 1951)

Needle! the latest news of sales and program developments from the ASSOCIATED PROGRAM SERVICE Questions . . . Questions . . . from broadcasters all over the nation. All of them about those remarkable new APS Specialized Libraries. And here are the answers : Q. These new Specialized Libraries sound terrific. But none of the five you describe exactly fits our needs. Can you build a special library for us? A. Certainly. Tell us what you want. We have the music — the best in the business. We've just finished building a special concert library for one station . . . cost $32.50 per month. Q. What's in these Special Libraries? Different music? Are they old discs? A. These Specialized APS Libraries are built from the full, basic AP Library. The selections are from that library. The music is the same. And every disc is brand new. Q. I'm ordering two of your APS Specialized Libraries, and I'd like a cabinet. Yours seems to be perfect for our Library, but since we don't get a cabinet with these small libraries, how can I arrange for one? A. We'll sell you a brand, new APS Custom-Built Cabinet, designed by broadcasters for broadcasters, for $125, FOB New York. Then it's yours for all time, to use as you wish. Q. I'm using these APS Specials, and my staff is wild about them. Now I wonder whether I made a mistake in not ordering the full Library. Can I still do this without penalty? A. Certainly. You can convert to the full APS Library any time during the life of your APS Special Library contract, simply by signing a full Library agreement. Q. Can you let us see the list of titles and artists comprising these Special Libraries before we decide? A. On request we'll send you condensed catalogues for the APS Commercial Library ($22.50 per month) ; Production Library ($19.50) ; Show Medley Library ($22.50) ; Popular Library ($39.50); and Badio Music Library ($47.50). We'll have catalogues on the newest units, a Concert Library and a Novelty Library, shortly. Just write for them. Q. We're subscribing to the APS Commercial Library. Do we get the eight half-hour sales meetings and instructions already issued or do we just get one new meeting a month from now on? A. Both. We ship you all eight meetings already released right away . . . the others come along monthly at no extra cost. Q. What about these APS Christmas Shows everybody's talking about? Who gets those? A. The APS Jumbo Christmas Program Release— biggest in our history — goes to APS Full Library subscribers only. ASSOCIATED PROGRAM SERVICE 151 W. 46th Street, New York PLaza 7-7710 Page 18 • October 15, 1951 open mike Coverage Note EDITOR: ... I would no more like to start out on my weekly itinerary without having read your current magazine than I would to start out without my pants on. William G. Broughton District Sales Mgr. Broadcast Equipment General Electric Co. Syracuse Kudos for Kemper EDITOR: Dr. Raymond Kemper's article on impact [B • T, Oct. 1] is one of the most convincing pieces of research I have seen in a long time. Every person who has a responsibility of buying advertising should read this convincing report. . . . C. H. Topmiller Sales Mgr. & Chief Engr. WCKY Cincinnati ices or get off the FM air and let other broadcasters in who will utilize the ether in the public service. George K. Thompson Staten Island, N. Y. Two Yearbooks EDITOR: Congratulations on your excellent idea of publishing two separate Yearbooks. Since radio and television are two separate mediums of communication, they should be treated as such. Each new Yearbook should be received with great enthusiasm in its respective field. Ed Galbreath 10U S. Green St. Statesville, N. C. Duped by Duplication EDITOR: The time has come for a showdown with AM operators who gyp the public with six hours of FM duplication. WMGM [New York] pulled the stunt of the year by interrupting the Dodgers' games at the climax of the baseball season each evening at nine o'clock to tell listeners to re-tune to AM. Owners of FM-only sets (like my Zenith Major) and TV sets with FM bands are thus deprived of a broadcast service which had been started and not completed. In areas where FM channels are at a premium, the FCC should tell these AM-FM'ers to put up or shut up; either broadcast full FM serv Gloomy Sunday EDITOR: Your publication is of little interest to me. I understand that I am one of four who takes an airmail edition. I go to the post office at 6:30 a.m. each Sunday; if it has not arrived, I ignore the whole matter until about 8:30 a.m. I check again at 11:30 and today at 1:30, 4:30, 5:30. It still is not here. . . . Usually it arrives some time in the early afternoon or morning. . . . Never before in my business experience have I known any publication to compare with Broadcasting • Telecasting. Your complete coverage of all details of our industry and your editorial opinions are of such great value to broadcasters that it is difficult to compare with any other trade journal. William T. Kemp President KVER Albuquerque New Business (Continued from page 16) nurse, and Art Gilmore as announcer. All three have been with program since its inception, as has Dorothy B. MeCann, program producer for agency, McCann-Erickson, N. Y. EKCO PRODUCTS CO., Chicago (Flint cutlery, kitchen tools) is sponsoring first quarter-hour of Frank Sinatra Show on CBS-TV Tues., 7 to 8 p.m., CT. Agency: Earle Ludgin Agency, same city. PHILIP MORRIS & CO., N. Y., sponsoring new Eddie Cantor Show, starting yesterday (Sunday), 9:30-10 p.m. over NBC Radio. Agency: Biow Co., N. Y. LEWIS-HOWE Co., St. Louis (Turns) Sept. 18 starts Hollywood Theatre on 26 Trans-Canada network stations, Tues. 8:30-9 p.m. Contract runs through March 11. Agency: Dancer-Fitzgerald-Sample, N. Y. MINUTE MAID Corp., N. Y., (frozen orange juice), will sponsor Gaylord Hauser in 15-minute show over ABC-TV, Wed. 1-1:15 p.m. (EST), beginning Oct. 31. Agency: Ted Bates & Co., N. Y. NORTH AMERICAN VAN LINES Inc., Fort Wayne, Ind., Oct. 14 (Continued on page 67) BROADCASTING • Telecasting