Broadcasting Telecasting (Oct - Dec 1951)

Page scan 000251 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct - Dec 1951
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Oct - Dec 1951)
Leaf #:
000251
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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Judging by ratings, film programs on television have millions of fans. Some of the most enthusiastic are the advertisers who sponsor them. And for good reason. Advertisers and agencies know that film programs assure uniform and pleasing picture quality which is too often lacking in kinescope recordings. And even more important, film opens the door to a better way to TV coverage — through Spot program advertising. Spot program advertising gives you a station line-up customfitted to your specific selling plans. You use as few or as many markets as you need. If you're "feeling your way" in television, Spot program advertising relieves you of any "must" stations or minimum group requirements. If you're going "all out," Spot program advertising allows you to cut across network affiliations (such as they are in television) to develop the broadest coverage for your program. In the greatest number of markets ... on the best stations . . . with the best adjacencies . . . and at the lowest rates. All this extra selling power — at no extra cost ! For Spot rates are generally lower than network rates for the same time periods, over the same stations. Enough lower to cover the film prints needed, their handling and distribution. There's a saving which Spot program advertisers can apply to promotion ... or to merchandising ... or to the addition of more time ... or more markets. Spot program television makes good sense — to more and more advertisers. If you'd like to get more sell out of your television dollar, you should get the full story on Spot program advertising. You can get it from any Katz representative. It shows, in detailed close-up, that in television . . . you can do better with Spot. Much better. spot program television puts more sell in celluloid ATZ AGENCY, inc Station Representatives NEW YORK • CHICAGO • DETROIT • LOS ANGELES ♦ SAN FRANCISCO • ATLANTA • DALLAS • KANSAS CITY ROADCASTING • Telecasting October 15, 1951 • Page 19"