Broadcasting Telecasting (Oct - Dec 1951)

AM-TV SPLITS Three Stations Complete SIGNIFYING a continuing trend in creating autonomous radio and television operations, three broadcast licensees have announced separation of these functions. Operators are Jefferson Standard Broadcasting Co. (WBT-AM-FM WBTV Charlotte, N. C), Stromberg Carlson Co. (WHAM-AM-FM-TV Rochester, N. Y.) and WAVE Inc. (WAVE-AM-TV Louisville, Ky.). A division in the sales department of WBT-AM-TV was anannounced by Larry Walker, acting general manager. Keith S. Byerly continues as general sales manager for all operations, coordinating all spot sales and establishing policy. He also will act as sales manager of WBTAM-FM, concentrating on radio. Wallace J. Jorgenson has been named sales manager of WBTV, handling regional, national and local sales for television. He formerly was local sales manager for AM and video operations. Bennett K. McKinnon will serve under Mr. Byerly as radio sales representative. John D. Veller has been as Mr. Jorgenson Mr. Byerly signed to the TV sales staff. WHAM-FM-TV split into separate radio-TV divisions after 27 months of joint programming, according to William Fay, vice president in charge of Stromberg Carlson Co., announced last Wednesday. Charles W. Siverson, overall program director the past 15 years, was appointed general program director. Sylvester Novelli and Eugene Zacher will report to him as assistant program directors for radio and television respectively. Mr. Novelli had been chief WHAM producer, Mr. Zacher WHAM music director and Charles Clerks, TV program sales coordinator. WAVE and WAVE-TV now are Mr. Sutton Mr. Caldwell operated autonomously, with Jim Caldwell, former WAVE newsroom director, becoming radio program chief. Hugh Sutton succeeds him at the hews post. George Patterson was named TV programming director. Drawn for Broadcasting • Telecasting by Sid Hix 'It's a new Christmas Card P.I. deal. We get paid in Christmas Cards!" duPONT AWARDS PLAN Scholarships For '51 UNIVERSITY scholarships and fellowships will be granted winners of The Alfred I. duPont Awards Foundation radio-TV public service awards in the future, it was announced today (Monday). Mrs. Alfred I. duPont, widow of the famous scientist and philanthropist, and founder of the Memorial Awards, designated Washington & * Lee U., Lexington, Va., as the advisory educational institution to collaborate in the new scholarship program. Established in 1942, the duPont awards were limited to radio stations and commentators until 1949 when the scope was broadened to include television. Winners to Select Winners of previous awards received a plaque along with a $1,000 check. Under the scholarship plan, selection of the persons to receive the scholarship, the schools and the courses of study or training will be made by the stations and commentators receiving the awards. Selection will be subject to approval of the Foundation. Graduates or undergraduates specialized in the field of communication will be eligible. In announcing the scholarship plan, Mrs. duPont said: "The tremendous potential developments of the sciences and arts of communications have made increasingly evident the acute need for proper training of the youth of this country for leadership in this important field of endeavor in order that the full potential of this great pursuit may be realized for the increased welfare of mankind." Washington & Lee was selected as the advisory school because of its "traditionally sound and universally recognized principles of education," Mrs. duPont said. However, the winner of any future Mrs. duPONT award may select any college or university other than W & L, it was further pointed out in the awards announcement. Procedures governing the enlarged program of the Foundation will be announced soon, it was said. Entries and records of performance by stations and commentators will be submitted to the College of Journalism of W & L for review and consideration by the Committee of Awards. First awards under the scholarship plan will be for 1951, and announcements made early in 1952. The awards have a perpetual existence through a continuing trust. AGENCIES MERGE Lazarus Joins B & J MERGER of two advertising agencies — Bozell & Jacobs and Harry J. Lazarus & Co. — effective Nov. 1 was announced in Chicago Mr. Jacobs Mr. Lazarus last week. Nathan E. Jacobs continues to head the Chicago office of B & J. Harry J. Lazarus will become vice president under the consolidation, with responsibility for financial and consumer accounts. Mr. Lazarus founded his agency in 1946, resigning as vice president of the Central National Bank. He compiled annual billings well over $1 million, and brings with him 13 general and 10 financial accounts, along with production, creative and clerical personnel. He also was vice president of Bauerle Adv. Co., Ch'cago. Bozell & Jacobs h<is been in existence 33 years, with 11 offices in principal cities throughout the country. Total annual billings are estimated at $10 million annually. RESEARCH SCOPE Each City Seen to Vary BROADCASTING research "often strives for absolutes in a field where no absolutes exist," Murray Grabhorn, managing director of National Assn. of Radio and TV Station Representatives, said last week in an address to the Radio and TV Research Council in New York. "The important complexities of individual market problems," he said, "are washed away with generalities far from the scene of the buyer's purchase." Explaining that the competitive aspects of spot selling call for more detailed analysis of each market rather than a generalized measurement of audience, Mr. Grabhorn said, "living habits and people themselves vary so widely in different cities, time zones, and sections that strictly quantitative analysis is of secondary importance to qualitative information of a non-competitive nature." Kellogg Renews KELLOGG Co., Battle Creek, Mich. (Kellogg's Corn Pops), has renewed sponsorship of Wild Bill Hickok for 52 weeks over MBS, starting Dec. 30. Weekly drama will be switched to a new time spot, 4:30-5 p.m. Sunday, to fill a full half-hour, effective same date. Agency: Leo Burnett Inc. Chicago. Page 24 • October 15, 1951 BROADCASTING • Telecasting