We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
MR. SPONSOR:
LOOK AT THESE HOOPERS!
WJBK is 1st on Sunday afternoon with a whopping 57.4 Hooper! ... 1st on Wednesday and Friday evenings . . . and 2nd (only to a 50,000 watt net) in Total Rated Time Periods with a thumping 24.7! These Hoopers show that WJBK has the audience in Detroit. . . .
<£)
HOOPER /tAHfOMID NDEX
CITY ZONE
SHARE OF RADIO AUDIENCE
TIME
RADIO SETS-INUSE
A
NETW
B
WJBK AM-FM
c
D
NETW
E
F
NETW
G
NETW
OTHER AM & FM
MON. THRU FRI. 8:00 A.M.-12:00 NOON
9.1
4.7
0.5
10.7
1.6
42.2
3.8
12.3
22.7
1.4
MON. THRU FRI. 1 2:00 NOON-6:00 P.M.
8.6
5.1
2.3
25.5
4.2
33.3
6.5
14.9
5.9
2.3
SUNDAY 1 2:00 NOON-6=00 P.M.
17.8
5.9
0.5
57.4
3.2
7.8
7.2
5.4
6.4
6.2
SATURDAY 8:00 A.M.-6:00 P.M.
NOT
R A "]
'ED
IN
I
ETRC
IT
SUN. THRU SAT. EVE. 6:00 P.M.10:30 P.M.
9.6
8.4
0.7
21.9
2.5
24.9
3.1
21.5
13.6
3.4
INDIVIDUAL EVENINGS 6:00 p.m.-io so p.m.
SUNDAY
9.5
15.9
0.8
13.6
3.8
15.2
1.5
21.2
22.7
5.3
MONDAY
11.5
11.0
1.1
22 . 0
0.5
38.5
16.5
9.3
1.1
TUESDAY
9.6
12.7
0.7
| 4.9
2.1
28.2
1.4
34.5
12.0
3.5
WEDNESDAY
9.6
6.1
0.7
31.3
0.7
16.3
7.5
17.7
17.0
2.7
THURSDAY
10.3
1.3
.19.4
4.5
32.3
27.7
9.7
5.2
FRIDAY
10.9
4.6
: 39 . i
1.1
13.8
5.2
17.8
16.1
2.3
SATURDAY
5.7
8.2
2.4
16.5
7.1
29.4
9.4
14.1
7.1
5.9
TOTAL RATED TIME PERIODS
9.7
6.2
1.!
2.9
29.5
4.9
15.3
12.5
2.9
© No listeners found in sample.
NATIONAL SALES
Yes, Sir! And you can reach more of the 5 billion dollar Detroit market, more effectively, at less cost, when WJBK delivers your sales message with the punch that pays off. Call your KATZ man today.
WJBK =5 DETROIT
The Station with a Million Friends
HEADQUARTERS: 488 MADISON AVENUE, NEW YORK 22. ELDORADO 5-2455 Represented Nationally by THE KATZ AGENCY, INC.
BROADCASTING • Telecaiting
October 15, 1951 • Page 47