Broadcasting Telecasting (Oct - Dec 1951)

ACCIDENT PREVENTION WPBR Baltimore began 13-week jseries of dramatic sketches designed to make the public safety „ conscious. Arranged by John E. * Surrick, station vice-president and | (general manager, and Paul Burke, fformer director of Maryland Traffic Safety Commission, program will point up traffic fatalities, show f'why accidents occur" and "how fchey can be prevented." During the program listeners will hear tape recorded descriptions of traffic accident information being officially reported to Maryland State Police Headquarters. CRASH COVERAGE jVTIP Charleston, W. Va., special events staffer Mel Burka rushed to the scene recently to get straight story of airliner forced landing. Plane damaged in landing at Kanawha airport, Charleston, none of Jrew or passengers injured, but false rumors were flying. Burka had accurate story on air within few minutes after crash. EDUCATION WEEK STARTING with observance of National Education Week, WGNi'V Chicago last Monday began telecasting series on Chicago Schools in Action in cooperation with Board (of Education. Special film was produced by board's Radio Council and narrated by George Jennings, teouncil director. Weekly series is [designed to provide educational (content for classroom use and to interpret classroom procedure and practices to parents, Mr. Jennings said. Programs in series concern home economics, mathematics, art, Safety, home nursing and civics. KWSC Pulman, Wash., owned and operated by State College of Washington, started a 15-minute, fiveprogram salute to National. Education Week, Report Card, last Tuesday. Series, produced by the station in cooperation with the college's school of education and Whitman County schools, shows achievements of local schools from the standpoint of students, parents and school board members. FOOD SHOW EXHIBIT WERE Cleveland, used booth, plugging station sponsors, at Cleveland Home and Food Show. Station reports that more than 100,000 viewed exhibit, which WERE sponsors praised. WERE presented several shows from booth giving away samples and mail-in coupons to visitors. A CHAS. MICHELS0N HIT! ,074e f4ue*t$e*" 30 MIN. TRANSCRIBED MYSTERY SERIES CHARLES MICHELSON, Inc. 15 WEST 47th ST., NEW YORK 19 programs promotion premiums RADIO PROMOTION WTOP-AM-PM Washington, using slogan "On radio, and only on radio, can your hear. . . ." before ananouncements to advertise certain programs or services. Station using announcement to promote use of radio, pointing out that radio is something special in the way of entertainment. WTOP for three weeks will devote the equivalent of $1,000 worth of air time per week to broadcast the radio message. MUSIC REQUEST WATG Ashland, Ohio, asked by local high school senate to furnish music for Halloween Dance. Station carried last two hours of dance, balancing their audio equipment so that crowd noise and general atmosphere were presented even while transcribed music was being played. School truck transported consol and turntable from studio to dance. Wayne Byers, station production manager, was chosen by students as their disc jockey for affair. Dance was produced to keep youngsters off streets and out of trouble during the night. PAPER FOR SOLDIERS WAGE Syracuse, in recent campaign, collected more than two-tons of stationery for boys serving in Korea. Station reports that contributions of writing paper were received from over 3,000 individuuals. WAGE's appeal was made following request from Chaplain's Corps in Korea. NEW QUIZ SHOW KSIB Creston, Iowa, Win With A Word new quiz program, produced by Jack and Louise Mills. Mr. Mills is music director and disc jockey at KSIB. Proceeds of each show goes to local civic, school or church group. Panel of six contestant vie with each other in answering three question entitled Win With A Word. Contestant wins gift merchandise if he answers two questions correctly. If he answers all three correctly he wins chance to participate in "Jackpot Jamboree." Jackpot offers grand array of prizes. If no contestant wins jackpot it is carried over with additions made. NEW OFFICES KEYSTONE BROADCASTING SYSTEM sent invitations to trade announcing new offices in Chicago at Suite 1717, 111 W. Washington St. Invitations for network "Voice of Rural America" showed a Keystone cop "summoning" guests to appear at the open house. 'HEY BOB' ON ICE KRNT Des Moines Bill Riley, emcee of Hey Bob Show, broadcast recent Saturday morning program from frozen stage where "Holiday On Ice" skating extravaganza was appearing. Cast performed before 4000 youngsters who jammed theatre., Hey Bob Show, national award winner promoting children's safety, recently began fourth year on KRNT. 'A PACKAGE FOR JOE' WBNS-TV, WLWC (TV), and WTVN (TV) Columbus, Ohio, pooled time, talent, and facilities in one big show as opening gun in local United Appeals and Red Cross campaign. Show entitled A Package for Joe with slogan "70 Campaigns In One Package" originated from WBNS-TV and featured comedians, musicians and vocalists from all three stations. Show's text and direction were under Bill Wagner, WTVN, John Haldi, WBNS-TV, Walter Jacobs, WLWC, and Jack Kavenagh and John Metzger, of Byer & Bowman advertising agency. TEACHERS TOUR WBT Charlotte, N. C, played host to seven teachers from local junior and senior high schools recently. Teachers toured station and were given explanation of work of each department. Presentation of souvenir booklets about WBT and WBTV (TV), and recordings made during visit highlighted tour. • — • — • NEW TALENT WSPD-TV Toledo played host to an unusual television guest recently when disc jockey Lloyd Thaxton, in search of new talent, brought in horse. Purpose was to brighten up Leave It To Lloyd program, twice weekly feature on WSPD-TV. Station report states Mr. Thaxton cleaned up. MUDDY ROAD AHEAD WDOD-AM-FM Chattanooga News In Terms Of Safety Mon.-Fri. 7:30 a.m., newscaster Bob Kinney reports on conditions of streets and location of new safety devices. Accident reports are included giving time, location, cause, and outcome, but no names. Program is produced with cooperation of Chattanooga City Police Dept. and City Dept. of Streets and Sewers. CHAMP HEADS DRIVE WTTM Trenton, N. J., Sports Commentator Fulton Arnold recently obtained World Heavyweight Champion Jersey Joe Walcott to kick-off local United Fund drive. Jersey Joe reviewed Delaware Valley United Fund parade and guest starred on Arnold's daily broadcast. LYING-IN' INTERVIEW KSYL Alexandria, La., disc jockey Dick Biondi conducted telephone interview with bandleader Art Mooney during band's recent club-date there. Mr. Mooney, unable to appear at station, told about career and introduced several numbers from hotel bedroom. After interview Mr. Mooney said, "now this is the way I do all of my disc jockey appearances." Further ideas or samples of the -promotion items mentioned on this page are available by writing to the individual companies. ■IH'1,1 WELLES IS BACK! 52 thrill-packed half-hour stories of the fabulous rogue made famous by Orson Welles in "The Third Man." Send for audition. LANG-WORTH DISTRIBUTING CORP. 113 West 57th Street, New York 3ROADCASTING • Telecastin iber 19, 1951 Paga 89