We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
there
a
film
Everywhere you look, you see that the bright future predicted for film programs in television has already arrived.
• Look at the schedules. You see film programs on every channel, every day and night of the week.
• Look at the ratings. You see film programs among the leaders, with ratings of 20 and higher in individual markets.
• Look at the sponsors. You see film programs used by such big-time advertisers as Procter & Gamble, General Mills, Sterling Drug, Philip Morris, Bigelow-Sanford—and many others with more modest TV appropriations.
For you don't need a king-sized budget to use film on television. Film opens the door to efficient Spot Program advertising.
You can place your film show in as few or as
many markets as you need, when you're a Spot Program advertiser. You're never faced with those network budget-boosting "must" stations or minimum group requirements.
Your film program can be of any type or length. There's comedy on film, and mystery, drama, homemaker, quiz, etc. They run from 5minutes all the way to feature-length "movies." The picture quality is consistently more satisfactory than kinescope recordings.
And there's this added attraction. You pay no
premium for all these Spot Program advantages. Spot rates are generally lower than network rates for the same time periods, over the same stations. The difference is enough to cover the extra film prints needed, their handling, distribution and other costs.
in
your
tv
future
If you want the total picture, just call any Katz representative for the full story on Spot Program television. You'll discover there's a lot of film in your television future. And you won't need a crystal ball to see that . . .
You can do better with Spot. Much better.
THE K A T Z A G E N € Y# I N C • Station Representatives
NEW YORK • CHICAGO • DETROIT • LOS ANGELES • SAN FRANCISCO • ATLANTA • DALLAS • KANSAS CITY
BROADCASTING • Telecasting
November 26, 1951 • Page 11