Broadcasting Telecasting (Jan-Mar 1952)

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%l hat makes \)(/REC lead the parade? LISTENERS! What makes the most listeners? Program superiority , . . plus operational perfection. CONSEQUENTLY WREC'S HOOPER RATINGS AVERAGE HIGHER THAN ANY OTHER MEMPHIS STATION. that's why we say Affiliated with CBS Radio, 600 KC, 5000 Watts Represented by The Kati Agency, Inc. BROADCASTING • Telecasting January 7, 1952 • Page 37