Broadcasting Telecasting (Jan-Mar 1952)

Page scan 00049 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1952
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
00049
Language:
English
Subjects:
radio periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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'espoPse.foaJ 5^ or a low-cost show with high response . . in a Midwest market with a terrific sales potential . . get the details on "Fisher 'Til One," the WOWO record-and-news program that holds a big audience nightly from 11:15 to 1:00. Bill Fisher's unusual slant draws letters from men and women in 30 states, at a rate of more than a thousand a week. One recent oflfer, for example, drew well over two thousand replies, of which some 60 percent came from communities outside Fort Wayne. In addition to a varied musical hill of fare, Bill features taperecorded interviews with all sorts of interesting personalities, from state governors to bootblacks. And every halfhour, he halts the proceedings for two minutes of late news. This, briefly, is the formula that keeps the "Fisher 'Til One" audience growing. It's a formula that can sell for you in W OWO's widespread territory! Check with WOWO or Free & Peters. WESTINGHOUSE RADIO STATIONS Inc W KYW • KDKA • KEX • WBZ • WBZA • WOWO • WBZ-TV National Representatives, Free & Peters, except for WBZ-TV; for WBZ-TV, NBC Spot Sales BROADCASTING • Telecasting January 7, 1952 • Page 43