Broadcasting Telecasting (Jan-Mar 1952)

Page scan 000449 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1952
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting
Leaf #:
000449
Language:
English
Subjects:
radio periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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In the eyes of kx\^ Haeberle • • • About Arle Haeberle of WTCN Personally tries everything she sells . . . more than foods, she covers all fields of women's interests . . . sells civic projects to housewives . . . from symphony ... to Legion Auxiliary ... to dolls for poor kids ... to Red Cross ... to Hospital Benefits ... to flower clubs ... to all church groups ... to community theatres ... to lunch clubs. Over 50 groups ask her help and get it. Their memberships get their news from Arle. They try to make her president of everything. . . . And yet ... a common sense approach to advertising problemsl Products are like children: Special Development Is Often Needed To Bring Them Out! In the Minneapolis-St. Paul Market the ability of Arle Haeberle to "mother" new products, to work with Agency and the Advertiser's sales force is unique in Radio Selling. Her morning show . . . Around the Town ... on WTCN Radio has built a list of 7000 housewives who help Arle by trying products and "telling Arle about them"! More than a box-top miner . . . her interest extends beyond good delivery of a commercial. For the advertiser who wants to pre-test a market, Arle Haeberle delivers a whopping big bargain. If this kind of plus sounds like what the doctor ordered for your problem product . . . ask our man in your reception room to come in! 'Tftey knew his bell. National Representatives FREE AND PETERS his voice: and so the friendship of a voice with many people was formed^* TCN-Radio and WTCN-TV M I N N E A P O L I S — S T. PAUL Town Crier of the Northwest BROADCASTING •Telecasting February 4, 1952 • Page 51