Broadcasting Telecasting (Jan-Mar 1952)

; IN AUDIENCE IIN THE MORNING IN COST PER LISTENER IN LOCAL ACCEPTANCE Outstanding Local Personalities Build an Outstanding Audience 1370 KC 5000 WATTS Carter M. Parham, President Represented by BRANHAM Front Office (Cjitinued from page 52) WFIL Philadelphia, appointed for second successive year to serve as radio representative on the Committee on Nursing Resources to Meet Civil and Military Nursing Needs, group sponsored by the Pennsylvania State Nurses Assn. DONN B. TATUM, director of television, ABC Western Division, named volunteer TV chairman for 1952 Los Angeles Red Cross fund raising campaign. ALLEN M. WOODALL, president of WDAK Columbus, Ga., elected president of 1952 board of directors of Columbus Chamber of Commerce. COLIN M. SELPH, vice president and general manager, KDB Santa Barbara, Calif., appointed general publicity chairman for 1952 Red Cross Campaign in Santa Barbara. JOHN H. L. TRAUTFELTER, vice president and treasurer, WFBR Baltimore, elected president of Executives Assn. of Baltimore Inc. for oneyear term. Feature of the Week (Continued from page 16) dio graduation, paid tribute to the "ability, persistence, and courage" of the graduates. Also complimenting the station for its work, Mr. Ernst reminded the Friday TV audience, "through television more friends can be present at the graduation of these boys and girls than can be packed into the auditorium of any high school in the country." WPIX first offered its facilities to the New Yoi-k Board of Education in the fall of 1950, with an ultimate plan for Living Blackboard devised and inaugurated at 10:45 a.m., Oct. 15, 1951, to give lessons to city students confined to their homes. The 15-25 minute series — telecast Monday, Wednesday and Friday — was divided into three categories, "Science at Your Fingertips," "Make It Your Business" and "Adventures in Undex-standing" for ultimate broadcast directly to classroom viewers but primarily for pupils unable, because of illness, to attend regular high school classes. The video lessons were coordinated with i-egular instruction the students received from visiting teachers and by radio from New York's education outlet, WNYE (FM) with some of the same in New York Judgeship PRESIDENTIAL nomination of FCC Comr. Frieda B. Hennock to a New York federal court post last year is now officially a past issue. Miss Hennock's nomination was pigeon-holed in the Senate Judiciary Committee after extensive hearings were held. Last Wednesday, President Truman nominated David N. Edelstein as U. S. Judge for the Southern District of New York, the judgeship which had been earmarked for Miss Hennock. Judge Edelstein received a recess appointment last Nov. 1 after the President announced that the recess appointment had been off'ered to Miss Hennock and that she had declined the offer. structors also appearing on the telecasts. Opening the series last October, Superintendent of Schools Dr. William Jansen explained the delighted educator's point of view when he told the confined students, "through the magic of television, we can literally give you a picture." Success of the series was immediate, with support coming from sevei'al city agencies and over a dozen business organizations in New York. WPIX was even tuned in by hospitalized veterans who wanted to finish their high school educations, and nine other cities in the area asked to coordinate their projects for confined students with the TV program. Educators visiting New York from other states and countries appeared, to help the sick in body grow in mind and learn adjustments to their handicaps. Voice of America beamed audio versions of the program to European audiences. And today (Monday), any questions that might have been raised about a commercial video station's wisdom in scheduling educational programming are overwhelmingly answered: WPIX begins the second semester of Living Blackboard at 12 noon. Mr. Schile SCHILE NAMED Elected President of UBA FLEDGLING Utah Broadcasters Assn. last week more firmly established its operating structure and elected S.John Schile, vice president, Rocky Mountain Broadcasting System, as president. Operating on a temporary basis the past year, the first annual meeting in Salt Lake City last Tuesday took s t eps t 0 strengthen the organization. Of 20 stations in Utah, 17 were represented. The meeting completed Articles of Incorporation which were filed with the Secretary of State; also drafted and approved a constitution and by-laws. During the past few months, C. Richard Evans, vice president and general manager, KSL-AM-FM-TV Salt Lake City, has been serving as president. A new slate of officers was elected and installed. In addition to Mr. Schile. They are: Emerson Smith, KDYL-TV Salt Lake City, vice president, Northern Div.; Harold Van Wagenen, KCSU Provo, vice president, Southern Div.; Arch Webb, KVOG Ogden, secretary-treasurer and member of the board of directors. Other board members were listed as Bob Davies, KMUR Murray; Jack Richards KOAL Price, and Harold Tolboe, KOVO Provo. Woolley Named In addition, several committee appointments were made, the most important of which was that of the legislative committee, headed by Easton Woolley, KDYL. Among resolutions passed was an emphatic vote against the Benton Bill "as unjust censorship of the broadcasting industry." UBA plans to have full membership meetings twice a year and meetings of directors as often as "is necessary to insure complete cooperation in solving the problems of the industry vdthin its jurisdiction." More people, more jobs and more buying-power continue to make Jackson a good market. WJDX ... the "Voice of Mississippi" . . . offers a sure way to tap profitably this upand-coming market. REPRESENTED NATIONALLY GEORGE P. HOLLINGBERY CO. Page 56 • February 4, 1952 BROADCASTING • Telecasting