Broadcasting Telecasting (Jan-Mar 1952)

J on it KWK the best radio buy in St. Louis! GlobeDemocrat Tower BIdg. Saint Louis llefineleHiatiue, «7-4e KATZ AGENCY On All Accounts (Continued from "page 12) media department has already given you a bad name throughout the business. 3. The representative is entitled to an honest answer as to vf)\y he was left off a schedule, if he was. No reasonable refusal can cause hard feelings, but evasions can. He is confident of radio's ability to weather the TV impact and reassume its proper place in the media picture, but feels that much thinking must still go into the problem of radio flexibility. "Many national advertisers now have the dilemma of wanting network radio, but of already having heavy TV expenditures in some of the same markets. Obviously, some way must be found to enable them to use all the markets they want, without having to duplicate in many. Right now, spot radio seems to be the best solution," he observed. "Strong, imaginative local programming is the best sales aid a station can have. National advertisers are always interested in the local show which has built up attention." Just before the war. Norm Strouse was account executive for six years on the Shell Oil accounts. He was assistant Pacific Coast manager for the agency when he "accepted a position" with Uncle Sam in 1942. Rises Through Ranks Enlisting as a private, Mr. Strouse went through the Medical Administrative Corps officer school and was commissioned in October 1942. After a few months with the War Dept., he went to General MacArthur's headquarters for more than two years. His big job was organizing and directing information and educational activities. The end of the war found him a major and he was awarded the Legion of Merit and an award from the Philippine government. Mr. Strouse never got far from radio even in the Southwest Pacific. His group set up Armed Forces Radio stations from Milne Bay to Manila. Returning to JWT in 1946, he was made account executive on the Ford account. He was made a vice president in 1947 and Detroit manager in 1948. An interesting sidelight on this busy executive is his love for rare books and fine printing. For 25 years he has been collecting books and has a connoisseur's assemblage. But he's not content just to gather books of others. He prints his own. He has a hand printing press and over 30 fonts of type for small books and pamphlets. Mr Strouse is a member of the Detroit Athletic Club, Oakland Hills Golf Club, Bloomfield Hills County Club and the Bloomfield Open Hunt Club. In addition, he also belongs to Detroit's Adcraft Club. Texans Notice Weather THEY DO things big in Texas — even early in the morning before the sun rises. KFJZ Fort Worth offered a free thermometer to listeners of George Erwin's Dawn Patrol at 5:40 one morning and was deluged with requests from 1,057 persons. The breakdown covered 115 towns, 48 counties and six states. Clyde Pemberton, KFJZ commercial manager, said he always knew Texans were "weather-minded" but described the results as almost unbelievable. CALIF. GROUP TO ELECT Session Set Feb. 7 NEW OFFICERS and directors will be elected at day-long annual membership meeting of the California State Radio & Television Broadcasters Assn. in Hollywood Roosevelt Hotel next Thursday. William B. Smullin, general manager of KIEM Eureka, and state broadcasters' outgoing president, is to preside. Report on past year's activities of CSRTBA is to be given by Paul Bartlett, association secretary-treasurer, and general manager of KFRE Fresno. RCA SALES SESSION Promotions Are Announced THIRTY-TWO salesmen of the RCA Engineering Products Department were named members of the department's Sales Leaders Club for exceeding quotas during 1951. Eight members were named directors of the club for 1952. They are D. S. Newborg, chairman; J. W. Hillegas, J. C. Fields, 0. H. Mackley, H. T. Schrule, R. L. Cleveland, D. R. Davis and E. E. Spicer. More than 200 sales personnel, including men}bers of the department's Camden home office staff and field salesmen from regional offices throughout the country, a fortnight ago attended week-long sessions devoted to 1952 sales planning. Nineteen field sales appointments, involving promotions or additions to the field staff, were announced as follows: Broadcast Equipment — J. M. Barclay, Dallas; W. G. Eberhart, Chicago; E. S. Clammer, Camden; and R. J. Newman, San Francisco. Communications Equipment — C. J. Hutcheson, Kansas City; H. R. Jones, Cleveland; L. Morrow, Dallas; B. V. Vick, Atlanta; R. C. Newcomb, New York; W. L. Babcock, Los Angeles; and J. M. Young, Atlanta. Government Equipment — D. L. Pearlstone and L. J. Singler, Dayton, and J. R. Dunn, Camden. Industrial Equipment — ^R. H. Stimpert and G. B. Russell, Cleveland. Visual Equipment — R. L. Donahue, Cleveland and E. M. Keating, New York. Film Recording — J. V. Leahy, New York. Clebar the stop watch of split second accuracy #650 1/5 second timer for general timing, 7 jewels debar quality, nonmagnetic, 30 minute register-start, stop and fly-back from crown. There is a Clebar stop watch for every precision timing purpose. Write for new FREE catalog which illustrates more than a score of models. CLEBAR WATCH AGENCY 521 FIFTH AVENUE, NEW YORK 17 Page 58 • February 4, 1952 BROADCASTING • Telecasting