Broadcasting Telecasting (Jan-Mar 1952)

ANTELL, Nl To Up Budgets Five Times CHARLES ANTELL Inc. and National Health Aids, New York and Baltimore, plan to multiply their advertising five times in markets where regular distribution is becomingeffective, Michael Davidson, newly-appointed advertising manager of the companies, told Broadcasting • Telecasting last "\\'8ek. In New York, the firms have increased the budget for radio time in the next 12 months on WMGM to the record sum of $200,000 for sponsorship of college, pro basketball and hockey games. The WMGM schedule will include the New York Knickerbockers' professional basketball games and the New York Rangers' hockey games, both home and away. In addition the advertisers will underwrite 24 other programs a week, composed of their own 1.5 and 30minute shows, plus one-minute announcements preceding all the Brooklyn Dodgers' home and away games for the 1952 baseball season. The two advertisers began on WMGM with three 15-minute shows a week using their own transcribed programs. Booming sales prompted the advertising agency. Television Advertising Associates, New York, to increase the schedule to 12 quarter-hour periods, effective Jan. 1. Recently, the deci FOR FINEST TAPE RECORDING K V O B Alexandria, La. m IRST CHOICE OF ENGINEERS! Only Magnecorder offers all the flexibility, high fidelity and features you require — at a price you want to payl FITS EVERY PURPOSE EVERY PURSE! PORTABLE — LIGHTWEIGHT Recorder in one case — Amplifier In the other. Easy handling — compoctl QUICKLY RACK MOUNTED Units can be combined for studio operation of portable equipment. CONSOLE OR CONSOLETTE Operation available by combining units in rich Magnecorder cabinets. for new cofo/og — write; INC. January 23 Applications . . . ACCEPTED FOR FILING License for CP KGMO-FM Cape Girardeau, Mo. — License for CP, as mod., authorizing new FM station. WLVA-FM Lynchburg, Va. — License for CP, authorizing changes in FM station. CP for CP WIPR Santurce, P. R. — CP to replace CP, as mod., authorizing change in trans, location. Modification of CP WAWZ Zarephath, N. J.— Mod. CP, as mod., authorizing increase in nighttime power, new DA, change trans, location, etc., for extension of completion date. WISN-FM Milwaukee— Mod. CP, as mod., authorizing new FM station, for extension of completion date. Application Returned WKVM San Juan, P. R.— RETURNED application for special service authorization to operate on 780 kc with 25 kw, fulltime, not to exceed present license period or extension thereof. January 24 Applications . . . ACCEPTED FOR FILING Modification of CP KWTO Springfield, Mo.— Mod. CP, as mod., authorizing power increase and change in DA-N, for extension of completion date. KSID Sidney, Neb. — Mod. CP, as sion was made to increase the schedule to the sum of $200,000 for the spectacular array of sports programs. "We have made several purchases of sports time out of town, but this venture marks our first major step in the metropolitan area into the more standard type of radio programming, " Charles Kasher, president of Charles Antell Inc., said. "We have no intention, however, of completely abandoning our original advertising format, which has been responsible for our success. Our intention is to continue to supplement our regular programming with sports events, major network shows, spot campaigns, both on radio and TV." Mr. Davidson pointed out that this large purchase of sports programming is prompted by the phenomenal mail order business and dealers' sales achieved over WMGM since the firms first started using the station last fall. Mr. Davidson also explained that Boston is the next market in which regular distribution of the products is being started and the advertising subsequently will be increased five-fold. CKNW Brief ror new coroiog — wrji ^IJl cui4iec€/id,\ Mognseord, Inc.. 360 N. Michigon Ave., Chicago 1 , III CKNW New Westminster, B. C. has filed a brief with the Dept. of Transport, Ottawa, requesting change in frequency from 1320 kc to 1130. The brief, filed by William Rea Jr., CKNW president and general manager, calls for move to 1130 kc with present 1 kw and, if granted, beginning of construction on a new 10 kw transmitter on Lulu Island. Completion is set for December 1952. Dept. of Transport must act upon request along with Canadian Broadcasting Corp. board of governors. fCC actions JANUARY 23 THROUGH JANUARY 31 CP-construction permit ant.-antenna DA-directional antenna D-day ERP-effective radiated power N-night STL-studio-transmitter link aur. -aural synch, amp. -synchronous amplifier vis. -visual STA-special temporary authorization CG-conditional grant Grants authorizing new stations, changes in facilities, and transfers appear at the end of this department, accompanied by a roundup of new station and transfer applications. cond.-conditional LS-local sunset mod.-modification trans. -transmitter unl.-unlimited hours mod., authorizing new AM station, to change ant. system, trans., etc. KCAR Clarksville, Tex. —Mod. CP, authorizing new AM station, for approval of ant., trans, and main studio locations. KVOZ Laredo, Tex.— Mod. CP, authorizing new AM station, for approval of ant., trans, and main studio locations. KCBS-FM San Francisco— Mod. CP, as mod., authorizing new FM station for extension of completion date. CP Amended WARL Arlington, Va.— CP to change trans. and main studio locations AMENDED to make changes in ant. system to include FM ant. License Renewal KGO-TV San Francisco— Renewal of license. Application Returned WTAQ La Grange, 111.— RETURNED application for assignment of license to Russell G. Salter, Charles F. Sebastial and William A. Murphy, d/b as The La Grange Bcstg. Co. January 28 Decisions . . . BY THE SECRETARY Granted License KWTN Crystal City, Tex.— Granted license new AM station; 1240 kc, 250 w, fulltime. WCPM Cumberland, Ky. — Granted license new AM station: 1490 kc, 250 w, fulltime. WSOK Nashville, Tenn. — Granted license new AM station: 1470 kc, 1 kw, daytime. WJAM Marion, Ala. — Granted license new AM station: 1310 kc, 1 kw, daytime. KOSY Texarkana, Ark.— Granted license new AM station: 790 kc, 1 kw LS. 500 w DA-N; cond. KRMD-FM Shreveport, La.— Granted license new FM station: 101,1 mc. (Ch. 263), 11.5 kw, ant. 200 ft. WFNC-FM Fayetteville, N. C— Granted license covering changes in FM station: 98.1 mc. (Ch. 251), 14 kw, ant. 290 ft. WLVA-FM Lynchburg, Va.— Granted license covering changes in FM station: 97.5 mc. (Ch. 248), 3.7 kw, ant. 2,060 ft. Granted CP WTVR (TV) Richmond, Va.— Granted CP to change ERP from vis. 12.16 kw, aur. 6.4 kw to vis. 2.3 kw, aur. 1.15 kw; change trans, location and make ant. and other equipment changes (ant. 800 feet). WMCT (TV) Memphis, Tenn.— Granted CP to make changes in ant. system and change aur. ERP from 7 kw to 6.5 kw. WMC Memphis, Tenn. — Granted CP to remove FM ant. from top and mount on side of N.W. AM tower; cond. Extended Completion Date WISN-FM Milwaukee — Granted mod. CP for extension of completion date to 8-22-52. KWTO Springfield, Mo. — Granted mod. CP for extension of completion date to 8-20-52; cond. KWBW FM Hutchinson, Kan. — Granted mod. CP for extension of completion date to 6-1-52. WHAT-FM Philadelphia — Granted mod. CP for extension of completion date to 8-10-52. WCAR-FM Pontiac, Mich.— Granted mod. CP for extension of completion date to 6-1-52. WAWZ Zarephath, N. J. — Granted mod. CP for extension of completion date to 2-21-52; cond. ACTIONS ON MOTIONS By Comr. Paul A. Walker WAYS Charlotte, N. C— Dismissed as moot petition to enlarge issues in proceeding re application of Lee County Bcstg. Co., Bishopville. S. C, since application was amended and removed from hearing docket. KIRO Seattle, Wash.— Granted petition for dismissal without prejudice its application. Monona Bcstg. Co., Madison, Wis. — Granted petition for continuance of SERVICE DIRECTORY Custom-Built Equipment U. S. RECORDING CO. 1121 Vermont Ave., Wash. 5, D. C. Lincoln 3-2705 COMMERCIAL RADIO MONITORING COMPANY PRECISION FREQUENCY MEASUREMENTS Engineer on duty all night every night JACKSON 5302 P. O. Box 7037 Kansas City, Mo. • TOWERS • AM • FM • TV • Complete Installations TOWER SALES & ERECTING CO. 6100 N. E. Columbia Blvd. Portland 11, Oregon ' VACANCY YOUR FIRM'S NAME in this "vacancy" will be seen by 15,500 readers — station owners and managers, chief angineera and technicians— applicants for AM, FM, Television and facsimile facilities. Page 82 • February 4, 1952 BROADCASTING • Telecasting