Broadcasting Telecasting (Jan-Mar 1952)

TELEVISION commercials, package video programs and industrial motion pictures will be the primary products of Lalley and Love Inc., new motion picture firm founded in New York last week by James A. Love and John B. Lalley, president and secretarytreasurer, respectively. In the motion picture field for more than 14 years, Mr. Love was production director for Cinefifects Productions, chief film editor for Princeton Film Center, and with Warner Bros, studios for three years. Mr. Lalley has served as sales manager at Cineffects Productions, sales and publicity director at the Princeton Film Center and was associated for seven years with RCA. The Lalley-Love offices will be located at 3 East 57th St., New York 22. Alta Loma Pictures Inc., Hollywood, formed by Harold Nebenzal, son of film producer Seymour Nebenzal, for production of TV films. % ^ ^ Long-term contract for exclusive TV film rights has been signed by WGN-TV Chicago and the Chicago Zoological Park in nearby Brookfield. Closeup action films will be shot on location, with WGN-TV integrating the segments into syndicated programs for release to other video stations throughout the country. Two test films will be shot within a week, according to Frank P. Schreiber, manager and treasurer of WGN Inc. In December, the zoo housed 2,391 animals, mammals and reptiles in habitats similar to their natural ones. J. E. Faraghan, station program director, will handle production on the new series, working with Robert Bean, zoo director. ' S}= % Name actors will not be used by Este Productions Inc. to head-up the TV film casts of "Orphan Annie" and "Gasoline Alley," which company will bring before television cameras on July 1. Instead, Este reported that it will expend "considerable cash in advertising and publicity, building up our own TV series stars as a means of selling our product to the public." Veteran radio, TV and film writer Erna Lazarus has been signed to script the "Gasoline Alley" series. The company has appointed Na Page 90 • February 18, 1952 tional Film Distributors, headed by Bruce Eells, as its national sales representative. Radio and television stations, as well as printed media, museums and the American Motion Picture Industry, were invited last week to use the new Bureau of Information on Italian Films, establishment of which was announced in New York by Italian Film Exports, 1501 Broadway. The bureau will be supervised by Dr. Leandro Forno, Italian film publicist and journalist whose experience with Italian films ranges from production through distribution and exhibition. * * * Frank Wisbar Productions, Hollywood, TV film series, Fireside Theatre, seen on NBC-TV, received award of National Conference of Christians and Jews "for outstanding contributions during the past year to mutual understanding and respect among American religious, racial and national groups." Production . . . Voglin Corp., Hollywood, to produce TV version of Mr. District Attorney. Planned are nine halfhour films to be shot at Goldvkryn Studios, Hollywood. Filmed series will be summer replacement for live version on ABC-TV New York, sponsored by Bristol-Myers Co. (Sal Hepatica), through Young & Rubicam Inc., both New York. Second series. Railroad Detective [B«T, Feb. 4], production postponed until April. * * * Rene Williams, president Williams Productions, Hollywood, to produce feature film titled Romance, taken from one of his quarter-hour TV film series. Invitation Playhouse. Production planned for early summer at Goldwyn Studios. * * * Phildan TV Productions, Hollywood [B»T, Feb. 4], planning its first 13 half-hour TV film series, will base films on stories written by Ernest Haycox, Western author. Production on first two films, Toll Bridge and Wild Jack Rett, starts in late April. Company has acquired rights to more than 100 Haycox story properties. Michael Phillips produces. Career for Cathy, 13 half-hour TV film series starting in June, is family comedy with music. Dan Hadzick produces. * * * Falcon Films, Phoenix, newly formed to produce 15 half-hour TV film series, Boothill Series, to be distributed by Snader Telescriptions Sales, Inc., Beverly Hills. Series dramatizes incidents con film report cerning deaths of famous Western bad men. Bill Burton, manager KPHO-AM-TV Phoenix, is producer-director. Flying A Pictures, Hollywood, started production of third series of 26 half -hour TV films for The Gene Autry Show and The Ranger Rider series. Newly acquired Annie Oakley TV film series being readied for production. Adventures of Ozzie and Harriet on ABC-Radio will also go on film for ABC-TV this fall maintaining similar format. The Nelsons, including sons David and Ricky, signed 10-year contract with ABC in 1949 which provides for both radio and TV. Ozzie Nelson will supervise film production. Sales . . . Jerry Fairbanks Productions, Hollywood, to produce five new series of TV commercial film spots. Accounts include General Cigar Co., New York (White Owl), through Young & Rubicam Inc., New York; R. J. Reynolds Co., Winston-Salem, N. C. (Camel Cigarettes), through William Esty Co., New York; Stephen F. Whitman & Son, Philadelphia (Chocolates), through Ward Wheelock Co., New York; Lehn & Fink Products Corp., New York (Lysol), through Lennen & Mitchell Inc., New York; Simoniz Co., Chicago (all products), through Sullivan, Stauflfer, Colwell & Bayles. New York. Fairbanks will also produce a half-hour TV film. The McGurk Way, for Fruehauf Trailer Co., Detroit, dramatizing development of American transportation. Leo S. Rosencrans is writer. Screen Gems Inc., Hollywood, subsidiary Columbia Pictures Corp., to produce half-hour TV film for Studebaker Corp., South Bend Ind., dramatizing company's activities for its 100th anniversary. Agency: Hill & Knowlton Inc., New York. Company will also produce halfhour TV film for American Petroleum Institute, New York Five Star Productions, Hollywood, producing 13 TV film spots for Durkee Famous Foods, Cleveland (mayonnaise and margarin Agency: Leo Burnett Inc., Chica Hi * * For setting up new New Yo sales and service offices, Jerry Fa banks Inc., Hollywood, has leas i entire 36th floor of Fred F. Fren ' Bldg., 551 Fifth Ave. New offir will concentrate on distribution a i sales of company's TV film pro erties and industry-sponsored p. tures. New staff' to be announc soon, by Ralph CatteP, compai i vice president and general sal manager. Robert Lawrence, cor pany vice president and easte ! manager, continues in same capa * ity with headquarters at 418 54th St., N. Y. In Hollywood, the company r' newed lease for additional soui stage space and office facilities . Rockett Studios, 6063 Sunset Blvl Company also moved newly e: panded sales and distribution c visions to 6000 Sunset Blvd., whi( already houses accounting, audi' ing and scenario departments. * * * , Screen Gems, New York, subsic ary of Columbia Pictures Cor] established West Coast office 1302 N. Gower St. for productic of TV films and commercials. McAlpin Productions, TV film di\ sion Cal-Pictures Inc., has movi to 4063 Radford Ave., Nor, Hollywood. ! Film People ... Sam Lake, most recently producer : representative for Cisco Kid, joii Screen Gems Inc., New York pr ducer, in new post of general bus ness manager. Heading distribi tion, sales and production oper; tions, Mr. Lake previously handli! 35mm distribution of Pattern f> Survival, atomic bomb film, and b fore that had been associated wii Edward Small Productions, tl Selznick organization, and Par ' mount Pictures. Diana Lynn, film star and piani to play title role in proposed T film series based on life of Cham nade, French composer. Righ were acquired by Wynn Rocamor' Hollywood talent agent. Mr. Roc; mora also plans TV film serif starring Dorothy Kirsten, Metr politan Opera star, plus situatioil comedy package starring Floremj Bates and Ellen Corby, stage ai; film actresses. * * * Vincent Price, stage and film sta signed by William Kayden ai Arnold Belgard, film and TV write to star in half -hour TV film serie Tales of Edgar Allan Poe. M Kayden will produce and Mr. Be gard will be writer-director. fANGERIONE BEST FOR'tV FILMS GENERAL PICTURES SYNC-SOUNI} PRODUCTIONS RANGERTONE iW'' USED BY . 621 Sixth Avenue Des Moines 9, Iowa V ST, i--------^ NEWARK 4, N. J. BROADCASTING • Telecastin