Broadcasting Telecasting (Apr - Jun 1952)

Record Details:

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...They SELL!. ..they knock inventories down to size Every Edward Lamb Enterprise is geared to produce sales for its advertisers. Lamb Stations move the goods and cut down inventories and this spells Profits for our Sponsors. Getting distribution and quick retail sales for advertisers entering the market is a primary obligation of an effective medium! First Prize in the 1951 Colgate-Palmolive-Peet Merchandising Contest was granted to "Ted" Lamb's famous WICU-TV Station, Erie, Pa. WICU has now increased its power more than 1,000% and becomes one of the most powerful TV stations in the world! The proven ability, facilities, experience . . . and enthusiasm . . . in delivering to advertisers the utmost in merchandising cooperation is the earmark of an Edward Lamb Station. Ask our representatives for full information. dumrul IAMB Sritetjyuae EDWARD LAMB EDWARD LAMB ENTERPRISES, incorporated Representatives WICU-TV— Erie, Pa.— Headley-Reed Co. WHOO— Orlando, Fla.— John E. Pearson Co. WTOD— Toledo, O.— Headley-Reed Co. WTVN-TV— Columbus, O.— Headley-Reed Co. WIKK— Erie, Pa.— H-R Co. ERIE DISPATCH, Erie, Pa— Reynolds-Fitzgerald Published every Monday, with Yearbook Numbers (53rd and 54th issues) published in January and February by Broadcasting Publications, Inc., 870 National Pr< Building, Washington 4, D. C. Entered as second class matter March 14, 1933, at Post Office at Washington, D. C, under act of March 3, 1879.