Broadcasting Telecasting (Apr - Jun 1952)

agency FRANK W. HALL and JOHN T. HANEMAN Jr., account executives with Albert Frank-Guenther Law Inc., N. Y., elected vice presidents. HENRY FLARSHEIM, account executive with Ruthrauff & Ryan, Chicago, appointed vice president in charge of direct sales at Bozell & Jacobs, same city. LEWIS P. OGLE, salesman on Ladies Home Journal for Curtis Publishing Co., to Humphrey, Alley & Richards Inc., N. Y. as account executive. HERSCHELL GORDON LEWIS, producer-director, WKY-TV Oklahoma City, to Gershuny Assoc. Inc., Chicago, as radio-TV director. ROBERT H. McKENNEE, Erwin, Wasey & Co., N. Y., and BENJAMIN J. MOODIE, Geyer, Newell & Ganger, that city, to Campbell-Ewald, N. Y., as assistant account executive and copy writer, respectively. C. MURRAY CRUMMINS, WNEW New York, to Erwin, Wasey & Co., same city, as radio-TV writer-producer. TWO TOP CBS RADIO STATIONS TWO BIG SOUTHWEST MARKETS ONE LOW COMBINATION RATE Saleswinning radio schedules for the Great Southwest just naturally include this pair of topproducing CBS Radio Stations. Results prove this ! Write, wire or phone our representatives now for availabilities and rates! National Representatives on all accounts RICHARD I. CLARK, radio and television timebuyer for the San Francisco office of Brisacher, Wheeler & Staff, has an ambition which is shared by many men in his position: "To find a media rep that admits newspapers and magazines are still being read." The business responsibilities of Mr. Clark's job call for the recommendation and actual purchase of all radio and television time for San Francisco as well as western media recommendations for the New York office of Brisacher, Wheeler. For such a position, he has the advantage of advertising experience on both coasts. He was born in 1917 in Westchester, N. Y., and his education was split evenly between Champlain College, Plattsburg, N. Y., and the College of the Pacific, Stockton, Calif. His interest in advertising began at Champlain when he worked during recess periods in the merchandising department of Young & Rubicam, New York, and for a short while in the media department of Pedlar & Ryan there. Mr. Clark's career was interrupted by 3% years of service with the Army medical service. He had two years of overseas service in North Africa, Italy and Okinawa. In April 1950, he joined the staff Mr. CLARK of Brisacher, Wheeler as the Pict Sweet "Telephone Quiz Man," then moved to the checking department. A year later he became director of research and space buyer for the organization. While in the media department he became assistant to the head space buyer. His next appointment was to the radio and television department. "The deciding factor as to media selection ultimately remains in the individual market problem and in the nature of the client's product," Mr. Clark said. "However, we have found that radio and television have become increasingly more important. For that reason, we feel that the radio-TV department of this agency will expand with the growth of these media." Among the successful campaigns with which Mr. Clark has been associated are: Rainier beer (1951), the Van Camp Sea Food. Co., Pabco floor coverings and the Contadina tomato paste, said to be the largest campaign of its kind in the country. Mr. Clark is not married and lives in San Francisco. He is a good skier and when the Snow is hard on the nearby Sierra slopes, it's not difficult to guess where he is. He is the son of Stanley I. Clark, vice president of Sterling Drug Co., New York, one of the heaviest radio and TV buyers in the country. JOHN BLAIR & CO. Page 14 • April 7, 1952 BROADCASTING • Telecasting