Broadcasting Telecasting (Apr - Jun 1952)

Page scan 00025 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr - Jun 1952
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting Telecasting (Apr - June 1952)
Leaf #:
00025
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 22, 2024
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"I t's not a big story, but a long one. It began in Dallas at * a little restaurant on Akard Street. The year was 1933. A salesman for Radio Station WFAA who often had lunch at the B & B Cafe was paying his check. From behind the counter, Pappa Lucas, the owner, said, "Al, I want you to be my agency ! In here too many fellas come to sell me advertising—I wanta be able to tell them 'See Al, he's my agency!' If you do it for me, I buy some time on your radio station." From that conversation evolved one one-minute radio spot a week over WFAA-820. Every week since then, for 19 years, Lucas' B & B Cafe has advertised over WFAA-820. Today Pappa Lucas has three one-minute spots each week — and a full house of customers 24 hours a day. — j 9 j It's not a big story, but a long lOU 06 Illy CigenCy, Al... one. And there havebeen many just like it written during the thirty years WFAA-820 has been broadcasting ... all of them ending on the same note of success. The Radio Southwest story makes interesting reading, too. That's the name given WFAA-820's primary coverage area — 116,000 square miles of Texas, Oklahoma, and Arkansas, including the two big metropolitan centers of Dallas and Fort Worth. With the power of 50,000 watts, WFAA-820 reaches out into 1,143,500 high-income radio homes, and sells your product to Southwesterners with over $7 billion to spend. Begin your own success story today— over Radio Southwest -WFAA-820, Dallas! WFAA 8 2 O • ••and the first chapter of a success story was written A L L A S EDWARD PETRY & CO., NATIONAL REPRESENTATIVES • ALEX KEESE, Station Manager • RADIO SERVICE OF THE DALLAS MORNING NEWS BROADCASTING • Telecasting April 7, 1952 • Page 19