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"I t's not a big story, but a long one. It began in Dallas at * a little restaurant on Akard Street. The year was 1933. A salesman for Radio Station WFAA who often had lunch at the B & B Cafe was paying his check. From behind the counter, Pappa Lucas, the owner, said, "Al, I want you to be my agency ! In here too many fellas come to sell me advertising—I wanta be able to tell them 'See Al, he's my agency!' If you do it for me, I buy some time on your radio station." From that conversation evolved one one-minute radio spot a week over WFAA-820. Every week since then, for 19 years, Lucas' B & B Cafe has advertised over WFAA-820. Today Pappa Lucas has three one-minute spots each week — and a full house of customers 24 hours a day. — j 9 j It's not a big story, but a long
lOU 06 Illy CigenCy, Al... one. And there havebeen many
just like it written during the thirty years WFAA-820 has been broadcasting ... all of them ending on the same note of success. The Radio Southwest story makes interesting reading, too. That's the name given WFAA-820's primary coverage area — 116,000 square miles of Texas, Oklahoma, and Arkansas, including the two big metropolitan centers of Dallas and Fort Worth. With the power of 50,000 watts, WFAA-820 reaches out into 1,143,500 high-income radio homes, and sells your product to Southwesterners with over $7 billion to spend.
Begin your own success story today— over Radio Southwest -WFAA-820, Dallas!
WFAA
8 2 O
• ••and the first chapter of a
success story was written
A L L A S
EDWARD PETRY & CO., NATIONAL REPRESENTATIVES • ALEX KEESE, Station Manager • RADIO SERVICE OF THE DALLAS MORNING NEWS
BROADCASTING • Telecasting
April 7, 1952 • Page 19