Broadcasting Telecasting (Apr - Jun 1952)

TV Holds Accounts (Continued from page 57) back into television by participation in The Goldbergs on NBC-TV. Manhattan Soap Co., New York, which has dropped One Man's Family (Saturday, NBC-TV), reportedly was unhappy with the time period. But the firm has started a radio spot campaign for the spring and summer and is expected to return in the fall with another TV show. Scheideler, Beck & Werner, New York, is the agency. Warner-Hudnut Co., which dropped participation sponsorship of the Langford-Ameche show on ABC-TV when the network cancelled the program because of excess talent costs, is expected to buy a fall TV show. Kenyon & Eckhardt, New York, is the agency. Of the two advertisers surveyed who have made no recommittment to TV, Cluett, Peabody & Co., New York, was said to have exhausted its advertising budget for the present. The advertising director, George Phillips, told B*T that the show — Herb Shriner, on ABCTV — was dropped because "cost was exceeding limitation of advertising budget." Mr. Phillips also said that they were very "pleased" with the Shriner show on ABC-TV and thought it "great." The second advertiser, JohnsManville, has not yet made up its mind, but was understood to be contemplating return in' the fall. Its Fair meadows, U.S.A. (Sunday, 3-3:30 p.m. on CBS-TV) was dropped because of the advertiser's unhappiness over the time period. J. Walter Thompson, Co., New York, is the agency. Towers Joint Meeting (Continued f: GREEN GIANT Buys CBS-TV Show GREEN GIANT Co., Le Sueur, Minn, (canned vegetables), will sponsor Art Linkletter House Party on CBS-TV, 3-3:15 p.m. [B*T, March 31], effective with the debut of the show on Sept. 1. "The purchase of this time segment on the new House Party series gives the program a solid Monday through Friday sponsorship in that period," Fred Thrower, vice president in charge of CBS-TV network sales, said Thursday. "At the same time, with the Green Giant Co. joining the growing list of CBS TV sponsors, we have another strong indication of the healthy condition of our network business. Time sales at CBS are currently at an all time high. . . . We are moving closer to the coveted 'sold out' position of our daytime network period." Other advertisers sponsoring Linkletter are Pillsbury Mills and Lever Brothers. N. W. Ayer & Son, New York, is the agency for Lever, while Leo Burnett Co., Chicago, is the agency for both Green Giant and Pillsbury Mills. PEABODY AWARD 1951 originating Station of THE JOHNS HOPKINS SCIENCE REVIEW Around Baltimore they always keep an eye on WHAM TELEVISION CHANNEL 13 Affiliate DuMont Television Network — American Broadcasting Co. Represented nationally by Harrington, Righter & Parsons, Inc. April 14]. "We here can do nothing about that," he admonished. Question regarding the plans of the "TV industry" was answered by Arthur Scharfeld, president of FCBA, in this way: There is no such thing as a "TV industry." Exactly what the proposals are for high TV towers won't be known until all the 1,000 or more TV applications are filed with the FCC. Neal McNaughten, engineering director of NARTB, suggested the use of radio warning beacons on towers — as aids to air navigation. He also recounted the status of centralized location of TV antennas (one of the proposals advanced by aviation industry) — referring to Mt. Wilson in Los Angeles and Empire State Bldg. in New York as examples. Radio-TV consulting engineer Glenn D. Gillett recounted his experiences in Des Moines. The airport there, he cited, used to have four airways; it now has eight. Mr. Gillett. and consultant Robert L. Kennedy also furnished some statistics on what a 2,000-ft. tower would look like. They reported that the guy wires of a triangular tower of that height would extend about 65% up the tower and require 1,250-1,500 foot-square plot on the ground. They also disclosed that towers of that height would probably have simple elevators for maintenance of aircraft warning lights. Air Force Col. J. J. McCabe said the Air Force recognized the need for high TV towers, acknowledged that TV was necessary and useful as a medium for the dissemination of information, even envisaged use of TV as an air navigation aid to the point where some day all planes would fly "visually" with a TV receiver showing the pilot where he is going. Other ideas expressed by aviation representatives were similar to those already advanced by the same interests previously (see below). In a pre-conference memorandum, prepared in Comr. Webster's office, the purpose of Friday's conference was set out as: Determination of a method of achieving uniform treatment by the nine Regional Airspace Subcommit Today' Adds Sponsors THREE new participating sponsors for NBC-TV's morning Today show (Monday through Friday, 7-9 a.m.) were reported last week. Kaiser-Frazer and Bauer & Black scheduled participations five times a week, adding at least $25,000 to the show's weekly billings. Armour & Co. also was scheduled to sponsor a portion of the show, but details were still pending. Agencies : Foote, Cone & Belding, Chicago, for Armour; William H. Weintraub, New York, for KaiserFrazer, and Leo Burnett Co., Chicago, for Bauer & Black. •om page 57) tees of applications for radio and television antenna towers over 500 ft. in height located off presently existing airways. After recounting the current regulations on the subject and what was called the maintenance of "excellent cooperative relationships in these matters," the report indicated that there is no desire to change these relationships, but that with the advent of faster aircraft and higher towers, it is necessary to achieve more uniformity. As one proposal, explicitly labeled "for discussion purposes," the memorandum suggested that towers more than 500 ft. high and located outside civil airways should not be considered obstructions to air navigation if they are "below a plane with a slope of 50:1 measured upward and outward in a vertical plane at right angles to the boundary of an airway or control area or the five-mile boundary from the center of a direct offairway route." The suggestion also embodied the principle that any object over 500 ft. high more than five miles from the boundary of the airway or direct route should normally not be considered a hazardous obstruction to air navigation. [For text of pre-conference memorandum, see end of this story.] During the last month, aviation interests have made a number of proposals concerning what they believe is the forthcoming plethora of 1,000 and 2,000 ft. TV towers. A summary of those proposals is as follows: 1. Request that Congress legislate an amendment to the Communications Act which specifically would give the FCC authority to deny applications whose antenna sites or heights are found to be air hazards. 2. Requirement that all TV antennas be installed on a single tower. 3. Requirement that all TV towers be localized in city sections already considered an air hazard area. 4. Requirement that the height of TV towers be limited— through FCC ruling or Congressional action. 5. Requirement that a radio warning device be installed at each antenna site. 6. Establishment of a national set of standards that all CAA regional airspace subcommittees would be required to adhere to when considering TV tower applications. 7. Requirement that TV coverage be obtained through the use of booster stations so that high towers would be unnecessary. The recommendation by the Air Transport Assn. that an additional provision be added to the McFarland bill (S-658) still rests with the House Committee on Interstate & Foreign Commerce. ATA recommended that a new provision be added to the Communications Act which would give the FCC specific authority to deny an application which proposes an antenna site or height found a hazard to air navigation by the CAA [B»T, April 7]. The McFarland bill is awaiting clearance for House debate. It was reported out of committee two Page 72 • April 28, 1952 BROADCASTING • Telecasting ]