Broadcasting Telecasting (Apr - Jun 1952)

TV Applications Filed (Continued from page 63) enue $100,000. Post Office address: 2511 Kibby Rd., Jackson. Studio location: 2511 Kibby Rd., Jackson. Transmitter location: Browns Lake Rd., Jackson. Geographic coordinates: 42° 09' 09" N. Lat., 84° 24' 20" W. Long. Transmitter GE, antenna GE. Legal counsel Arnold, Fortas & Porter, Washington. Consulting engineer George C. Davis, Washington. Principals include President-Treasurer Roy Radner (40%), Vice President Herman Radner (60%), Vice President Irving Radner and Secretary Myron A. Keys. tMINNEAPOLIS, Minn. — Family Bcstg. Corp. (KEYD) VHF Ch. 9 (186-192 mc); ERP 169 kw visual, 84 kw aural; antenna height above average terrain 454 ft., above ground 604 ft. Estimated construction cost $333,700, first year operating cost $540,000, revenue $600,000. Post Office address: 15 N. Ninth St., Minneapolis, Minn. Studio location 15 N. Ninth St. Transmitter location Foshay Tower, Marquette Ave., Minneapolis. Geographic coordinates 44° 58' 30" N. Lat., 93° 16' 01" W. Long. Transmitter DuMont, antenna RCA. Legal counsel Welch, Mott & Morgan, Washington. Consulting engineer Mcintosh & Inglis, Washington. Principals include President Henry C. Klages (5.0%), Vice President Joseph E. Dahl (5.4%), Vice President and General Manager Lee L. Whiting (40.0%) Secretary Kenneth E. Pettijohn (1.0%), Treasurer C. Theo. Skanse (2.0%). JOPLIN Mo. — Air Time Inc. (KSWM) VHF Ch. 12 (204-210 mc) ; ERP 10.6 kw visual, 5.3 kw aural; antenna height above average terrain 504 ft., above ground 442 ft. Estimated construction cost $143,401, first year operating cost $100,000, revenue $100,000. Post Office address: 1928 West 13th Street, Joplin, Mo. Studio and transmitter location 1928 W. 13th St., Joplin, Mo. Geographic coordinates 37° 04' 45" N. Lat., 94° 32' 9.5" W. Long. Transmitter RCA, antenna RCA. Consulting engineer Austin A. Harrison, Joplin. Principals include President Austin A. Harrison (50%), Secy.Treas. Eleanor F. Harrison (46.7%), Vice-Pres. Herbert Van Fleet (1.65%). tST. LOUIS, Mo.— St. Louis Telecast Inc. (WEW), VHF Ch. 11 (198204 mc); ERP 316 kw visual, 158 kw aural; antenna height above average terrain 637.5 ft., above ground 623.5 ft. Estimated construction cost $560,000, first year operating cost $700,000, revenue $1,200,000. Post Office address: 221 North Grand Blvd., St. Louis 3, Mo. Studio and transmitter location: 3621 Olive St. Geographic coordinates: 38" 38' 18" N. Lat.. 90° 14' 00" W. Long. Transmitter RCA, antenna RCA. Legal counsel Segal, Smith & Hennessey, Washington. Consulting engineer Joseph A. Volk, St. Louis 8, Mo. Principals include St. Louis U. (60%), President Paul C. Reinert, S. J., president of St. Louis U.; Vice President George A. Volz, general manager of WEW; Howard F. Baer, (4%), president of A. S. Aloe Co. (hospital supplies); Donald Danforth (4%), president of Ralston Purina Co. (mfrs. of cereals and livestock and poultry feeds); Russell L. Dearmont (4%), counsel for trustee <oi Missouri Pacific Railroad Co. and chairman of the board of Federal Reserve Bank of St. Louis; Leo C. Fuller (4%), chairman of the board Tif Stix, Baer & Fuller Co. (department store); Gale F. Johnston (4%), president of Mercantile Trust Co. (commercial banking and trusts); Bernard C. MacDonald (4%), president of B. C. MacDonald & Co. (mfgrs. representative for railroad, industrial and brewery supplies); Richard C. Muckerman (4%), executive vice president of City Products Corp., Chicago (ice, fuel, cold storage, brewery and dairy products); James J. Mullen Jr. (4%), president of Moloney Electric Co. (mfgrs. of electrical goods); Daniel M. Sheehan (4%), vice president of Monsanto Chemical Co., and Leif J. Sverdrup (4%), president of Sverdrup & Parcel Inc., consulting engineers. KEENE, N. H.-WKNE Corp. (WKNE) UHF Ch. 45 (656-662 mc); ERP 22.8 kw visual, 11.4 kw aural; antenna height above average terrain 800 ft., above ground 375 ft. Estimated construction cost $164,615.62, first year operating cost $74,100, revenue $50,000. Post Office address: 17 Dunbar St., Keene. Studio location 17 Dunbar St. Transmitter location 7.5 mi. NW of Keene. Geographic coordinates 43° 01' 06" N. Lat., 72° 21' 31" W. Long. Transmitter RCA, antenna RCA. Legal counsel Dow, Lohnes & Albertson, Washington. Consulting engineer Craven, Lohnes & Culver, Washington. Principals include President Joseph K. Close (61.78%), Treasurer George W. Smith (9%), Lyman Spitzer (5%). Figures represent ownership after stock subscriptions are issued. SOURCE OF PROGRAMMING Independents' Output Tops Networks, Agencies in Ross Study FEARS of station operators that the networks would completely dominate the television broadcasting field through their control of video programming may be safely forgotten. So, too, may the station owners discard any idea that the advertising agencies might seize control of TV's programs. Those conclusions stem from an analysis of TV program data in the May issue of Ross Re-ports on Television Programming, which lists all programs telecast on the networks or locally in New York City during the year from May 1951 to May 1952. Programs still on the air in April are listed with full data on station or network, time, sponsor, packager, producer, director, casting, commercials, production cost and March Pulse rating. The year's program casualties are listed separately, with dates of debut and departure. Itemized by type of producer (Table I), the Ross data show that of 217 network programs, the networks produced only 92 or 42%. Agencies accounted for 26 (12%), while independent producers contributed 99 (46%). When sustaining TV shows are taken out of the total and only the 154 commercial programs considered,' the Ross breakdown gives 52 programs (34%) to the networks, 26 (17%) to the agencies and 76 (49%) to the independent producers. Noting that today's "complex talent-network-a gene y-p a c k a g e r deals" make the determination of actual program control "a touchy proposition," Ross concludes that the criteria must be : "Who controls the created idea; who hires and pays the performing and writing talent; who supervises production details, and, could the show be moved to another network?" Filmed programs, which are described as "the most significant program force yet developed," are credited with swinging the "packaging pendulum back in the direction of the independent producers and away from the networks." Special credit is given to the films made expressly for video use, although the report includes newsreels and feature films made primarily for theater showing with those made especially for TV. "Monopoly fears," says the Ross analyst, "are disproved by the chart (Table I), which shows ABC-TV and DuMont controlling a minor * * * * * * TABLE 1 ALL SHOWS — COM'l. & SUST. (217) COMMERCIAL SHOWS ONLY (154) Netw. Prod. Inde Prod. Agcy. Prod. Netw. Prod. Inde. Prod. Agcy. Prod. ABC 7 (18%) 27 (71%) 4 (11%) 1 (4%) 23 (82%) 4 (14%) DuM 13 (36%) 21 (58%) 2 (6%) 3 (20%) 10 (67%) 2 (13%) CBS 34 (49%) 26 (37%) 10 (14%) 25 (45%) 21 (37%) 10 (18%) NBC 38 (52%) 25 (34%) 10 (14%) 23 (42%) 22 (40%) 10 (18%) 92 (42%) 99 (46%) 26 (12%) 52 (34%) 76 (49%) 26 (17%) MANCHESTER, N. H.— The Radio Voice of New Hampshire Inc. (WMURAM-FM) VHF Ch. 9 (186-192 mc); ERP 59 kw visual, 29.5 kw aural; antenna height above average terrain 966 ft., above ground 191 ft. Estimated construction cost $288,000, first year operating cost $300,000, revenue $350,000. Post Office address: WMUR Bldg., Manchester. Studio location 1819 Elm St. Transmitter location Goffstown, N. H. Geographic coordinates 42° 58' 59" N. Lat., 71° 35' 19" W. Long. Transmitter RCA, antenna RCA. Legal counsel Cummings, Stanley, Truitt & Cross, Washington. Consulting engineer Jansky & Bailey, Washington. Principals include President Francis P. Murphy (97%), president, Parnell Investment Corp., Nashua, N. H. and Vice President Dr. James J. Powers (3%) physician. ALBUQUERQUE, N. M.— Greer & Greer, Resubmitted [B«T, April 21] VHF Ch. 7 (174-180 mc) ; ERP 91 kw visual, 45.5 kw aural; antenna height above average terrain 4,152 ft., above ground 274 ft. Estimated construction cost $355,819, first year operating cost $180,000, revenue $240,000. Post Office address: Lensic Bldg., Santa Fe, N. M. Studio location not listed in application. Transmitter location Sandia Peak, 14 mi. NE of Albuquerque. Geographic coordinates 35° 12' 30" N. Lat., 106° 27' 02" W. Long. Transmitter RCA, antenna RCA. Legal counsel I. E. Lambert, Washington. Consulting engineer A. D. Ring & Co., Washington. Principals include General Partners E. John Greer and his wife, Saloma S. Greer, doing business as Greer & Greer at Sante Fe, N. M., each 50% owner. Mr. Greer owns 18.2% of Hilton Hotel, Albuquerque; 50.64% of Sante Fe firm owning & operating four theatres; 16.67% of Denver firm o/o five theatres in Colorado and New Mexico; 50%, Sante Fe realty firm. Mrs. Greer owns 18.2% of a realty firm in Albuquerque, and 49.36% and 50% of two similar firms in Sante Fe. She owns and rents ten commercial build percentage of their schedules, while NBC-TV and CBS-TV controlled less than half their commercial shows and only slightly more of their entire schedule during the last cycle." Increased use of feature films by the New York stations, which in May of this year were the mostused program fare, accounting for 609 quarter-hours a week, a more than 30% increase over the 459 quarter-hours a week of feature films used by these same stations in May 1951, is credited with a major role in pushing the total telecasting time in the city to 2,250 quarter-hours a week (Table II). TABLE II PROGRAM TRENDS: MAY 1950-'51-'52 (All programs, network & local, seen on six NY stations) QUARTER HOURS (1 Week) 1952 '51 '50 + or Panel Quii 24 26 26 — Feature Films 609 459 249 + 150 Aud. Partic. 19 24 25 5 Daytime-Women's * 536 470 376 + 66 Religious 19 15 8 + 4 Sports Ris. 81 News 331 372 417 41 Educa. Exposi. 17 38 15 21 Children's 183 208 197 — 25 Talent-Showcase 12 20 26 8 News Reviews 158 53 56 + 100 Dramas & Adventure 136 118 69 + 18" Total Quarter Hours 2250 2067 1694 + 83 20 31 35 (Evening and Weekend Shows except whe re *) Comedy-Variety 56 99 77 43 !WS, feature film. Public Affairs 55 33 23 + 22 * Includes all daytim e except sports, n Musical Variety 42 74 82 32 ** Actually plus 43 ck arter hours. daytime serial d Situation Comedy 33 22 13 + 11 were included here in previous years. Page 64 • June 30, 1952 BROADCASTING • Telecasting