Broadcasting Telecasting (Jan-Mar 1952)

"PROGEAM schedule released by Jr WOAI-AM-TV San Antonio, ITex., indulged in a poetic reverie \on the cover. Copy giving both the 'radio and TV industry a pat on the back reads: A pessimist teai-fully cried "TV's here; radio's died!" He sang his sad song But, oh, was he wrong — They're both growing up — side by side! lUITE A STAFF ROUP of 850 women called "Kay's itchen Kounselors" have been brmed consisting of volunteers rom the audience at Kay West's fehow on KEX Portland, Ore. iWomen are available to assist in promoting, checking, sampling or (making surveys for advertisers on ithe program. Parties and special events have been planned for the igroup throughout the year. fWLW PRODUCT DISPLAY 'SPECIAL merchandise stands for display of WLW advertised prodacts have been ordered by 227 ^ocers and druggists in the WLW md WLWT (TV) Cincinnati area. 3ix ft. stands are topped with copy which tells "Your Best Buys are WLW, WLW Television Featured Products." Merchants lease stands for a year to display the products. After that, stands are turned over J;o merchants for their own use. •— •— • rV PROMOTION FOUR COLOR window display ;ards are being distributed by KDYL-TV Salt Lake City in an jffort to increase the number of TV lomes in the area. Promoting 1952 "f is "Television's Biggest Year," osters emphasize station call leters as well as the worth-while fMthings you'll miss if you don't own * belevision. ■J i • — • — • TIME BY CHIMES CHIMES familiar to WLWD Dayton, Ohio, listeners are now a part I I Df busy downtown activity. Station, in cooperation with NBC, intalled a clock along with a billboard display in the center of the 3ity. Chimes ring out the hour and half hour. programs promotion premiums WFBR'S SHARP COPY PROMOTION citing similarity between razor blades and a radio station's effectiveness has been released by WFBR Baltimore. Sample Silver Star blade is attached to copy pointing out that "WFBR like Silver Star has the edge on all competition in Baltimore." AFFILIATION BOOST TWO PAGE spread in Mountain Mirror, Bluefield, W. Va., heralded WLOH Princeton, W. Va.— ABC affiliation. Names of network stars as well as variety of programs made available through the merger were highlighted. HEAVY ADMISSION HUNDRED pounds of scrap metal is admission price to April 7 performance of WLS Chicago National Barn Dance in Decatur, 111. In five local salvage campaigns conducted by the station, the show collected more than three million pounds of metal, rubber and wastepaper. A third performance has been added to the two scheduled because of ticket demand WMAR (TV) CLOSE CALL BEING in the right spot at the right time afforded two people a chance to appear on TV last week. When Ad Wienert, m.c. of Meet the Champs on WMAR (TV) Baltimore, discovered seven minutes before show time that couple selected for the program had missed connections, he went to a local store and related his plight to a startled husband and wife who accompanied him back to the studio. Show began on time. • — • — • SHINY PROMOTION DISTRIBUTION of 300 window posters treated with phosphorescent paint attracting passersby in the evening as well as during the day Immediote revenue produced rifh regional promotion campoigns 23 years of service to the broadcasting industry experienced sales personnel will sell community programs throughout your coverage area HOWARD J. McCOLLISTER Company 66 ACACIA DRIVE ATHERTON, CALIFORNIA DAVENPORT 3-3061 PAUL W. McCOLLISTER, General Manager BROADCASTING • Telecasting has been completed by WLOW Norfolk, Va. Signs promote station's hillbilly personality, Sheriff Davis. — • — • WHLI CLAIMS LEAD CITING a Conlon study of listening habits, WHLI Hempstead, L. I., claims in promotion campaign that station is "first by far" in daytime share of audience for the Long Island area. Survey, covering 6,039 homes, was conducted Feb. 3-9. Findings are aired as spot announcements by the station. WBUD EARLY START EARLY BIRDS in the vicinity of Morrisville, Pa., now have a radio companion in WBUD which began broadcasting at 5 a.m. on March 17, two hours earlier than its previous schedule. Jeff Jones Jamboree featuring music and news has been designed with an eye on the rural listener. John Naylor is m.c. • — • — • KYW GARDENING FEATURE GARDEN and landscaping devotees in the Philadelphia area are being offered KYW Farm Hour, aired each morning by KYW there. During the 10 week feature. Prof. Ray Korbobo of Rutgers U., New Brunswick, N. J., discusses various phases of outdoor home improvement of interest to city dweller as well as to suburbanite. NBC G.L TALENT HUNT NEW WEEKLY show based on the theory that there's considerable untapped talent in the Armed Forces will be aired on NBC radio commencing March 30. Young pei'formers now in uniform will be given an opportunity to get into the act on Chamj) of the Week. Show will present four acts each Sunday. New York auditions are open to all service men and women. WMAL RECIPE CONTEST FOURTEEN Washington residents will win a prize April 15 if they enter a favorite cake recipe contest conducted by Ruth Crane, WMALAM-TV Washington. Contest is being held in honor of Miss Crane's ninth radio birthday. Recipe that takes the cake will be baked by Louise Hartman, Miss Crane's home economics assistant. WROL CONTEST FINALS TALENT hunt, begun last November by WROL Knoxville, Tenn., has drawn close to 12,000 letters from persons requesting auditions as well as listeners voting for their favorite contestants, station reports. Competition went into the quarter finals last week on Country Playhouse, broadcast daily by the station. Winner will be booked on the show for a month as a paid performer. WMRC RACE PROMOTION PROMOTED solely through facilities of WMRC Greenville, S. C, Splinter Speedsters Race held in the city March 8 drew 8,000 people. Soap box race for youngsters was engineered by Bob Poole, station personality. Fifty boys and one girl entered competition sponsored by local firms. DEMAND OPENS BRANCHES TWENTY-two Bartell Drug Stores in Seattle are serving as branch offices of Swap 'n Shop, the want ad column of the air broadcast over KIRO Seattle. Listeners who wish to advertise on the program may bring ads to any chain store where special printed ad blanks may be obtained. LETTER RESPONSE PLIGHT of a lonesome G.I. related over WCKY Cincinnati by Dick Williams, Jamboree m.c, resulted in a stack of mail for the soldier in Korea. Friends of the boy wrote Mr. Williams suggesting he mention the situation on the air. Over 200 people responded. AXES AND HAMMERS RCA VICTOR, Camden, N. J., is distributing miniature axes and hammers with copy advising "hammer home your sales pitch." Idea is to push company's custom made transcriptions, premium and promotion records and slidefilm recordings. Washington's Ask your John Blair man for the whole WWDC story March 24, 1952 • Page 85