Broadcasting Telecasting (Jan-Mar 1952)

BLOOD APPEAL DRIVE Loveft Cites Radio-TV Aid RADIO-Television's support of the advertising campaign in behalf of the Armed Forces Blood Donor Program was confirmed last week by Robert A. Lovett, Secretary of Defense, when he reported results to the Advertising Council, which has been directing media contributions to the drive since Sept. 10, 1951. More than 350 network radio and TV programs have carried appeals for blood donations, it was reported, with strong cooperation coming from local stations which have also given "heavy support" to the drive. During the last three months of 1951 alone, radio and TV broadcasts of the blood appeal through commercial network shows accounted for more than 375 million home impressions. A new series of advertisements is currently in preparation at Ted Bates & Co., volunteer agency which has prepared all advertising materials for the drive without charge. ADVERTISING and Merchandising Club, Santa Barbara, Calif., "Best Institutional Radio Advertising" award was presented to Santa Barbara Mutual Building and Loan Assn. for sponsorship of ABC radio America's Town Meeting of the Air over KTMS Santa Barbara. FOR FINEST TAPE RECORDING W B H P Huntsville, Ala. Only Magnecorder offers all tKe flexibility, high fidelity and features you require — at a price you want to pay! FITS EVERY PURPOSE EVERY PURSE! PORTABCT^-XtoKTWFJGHT Recorder in one case ^==— Amplifier in the other. Easy handling — com pact I QUICKLY RACK MOUNTED Units can be combined for studio operation of portable equipment, CONSOLE OR CONSOIETTE Operotion ovoitoble by combining units in rich Magnecorder cabinets. For new catalog — write; fCC actions JkA MARCH 14 THROUGH MARCH 20 CP-construction permit ant.-antenna DA-directional antenna D-day ERP-effective radiated power N-night STL-studio-transmitter link aur.-aural synch, amp. -synchronous amplifier vis.-visual cond. -conditional LS-local sunset mod. -modification trans.-transmitter unl.-unlimited hours STA-special temporary authorization Grants authorizing new stations, changes in facilities, and transfers appear at the end of this department, accompanied by a roundup of new station and transfer applications. (See page 91.) March 14 Applications . . . ACCEPTED FOR FILING AM— 710 kc KURV Edinburg, Tex.— Application for CP to change power from 250 w D to 1 kw DN, change hours of operation from D to unl., install DA-N, AMENDED to change power from 1 kw N to 250 w N, 1 kw D, and change trans, location. AM— 1340 kc Arthur Wllkerson Lumber Co., Grossville, Tenn. — Application for CP for new AM station on 1340 kc, 250 w, unl., AMENDED to change power from 250 w to 100 w. AM— 1580 kc WKXY Sarasota, Fla.— CP to change frequency from 1540 kc to 1580 kc, change from D to unl., use power of 1 kw D, 500 w N, install DA-N, etc. License for CP WNDB Daytona Beach, Fla. — License for CP, which authorized change from D to unl., installation of DA-N, etc. WMGR Bainbridge, Ga. — License for CP which authorized changes in trans, and studio locations. KSGM Ste. Genevieve, Mo. — License for CP. as mod., which authorized frequency change, power increase, DADN, etc. WAWZ Zarephath, N. J.— License for CP, as mod., which authorized N power increase, new DA, change in trans, location, etc. KCLV Clevis, N. M.— License for CP, as mod., which authorized new AM station. KSOO Sioux Falls, S. D.— License for CP, as mod., which authorized change in operating hours from D to unl. with 10 kw D, 5 kw N, installation of DA-N, change in trans, location, etc. Modification of License WBSM-FM New Bedford, Mass.— Mod. license to change ERP from 20 kw to 2.5 kw. WERE-FM Cleveland, Ohio— Mod. license to change ERP from 11.5 kw to 20 kw. Modification of CP WJEF Jennings, La. — Mod. CP, which authorized new Am station, to change operating hours from D to unl. with 500 w AMENDED to change DA. WAYS Charlotte, N. C— Mod. CP, as mod,, which authorized power increase, new DA and change in trans, location, to make changes in ant. WPDR Portage, Wis.— Mod. CP, which authorized new AM station, for approval of trans, and studio locations, etc. License Renewal Following stations request renewal of license: I^Magngcord, Inc.. 340 N. Mkhlgon A»e., Chkoga 1, lit. Page 86 • March 24, 1952 Allocations Supplement Broadcasting • Telecasting will publish in complete text the FINAL TELEVISION ALLOCATIONS REPORT. Subscribers will receive the supplement without charge. Extra copies will be available, as long as the supply lasts, at $3 each. WGSV Gunthersville, Ala., WGMS Washington, D. C, and WKY-TV Oklahoma City. Application Returned WTJH East Point, Ga.— RETURNED application for renewal of license. March 17 Applications . . . ACCEPTED FOR FILING License for CP WCEN Mount Pleasant, Mich.— License for CP, as mod. and reinstated, which authorized power increases, DAN, change in operation hours and change in MEOV. Modification of CP WBUD Morrisville, Pa,— Mod. CP, as mod., which authorized frequency change, power increase, DA-DN, change in trans, and main studio locations, for extension of completion date. WIVI Christiansted, Virgin Islands — Mod. CP, as mod., which authorized new AM station, for extension of completion date. License Renewal Following stations request renewal of license: WLBE Leesburg, Fla., WCOV-FM Montgomery, Ala. (informal request), and WSB-FM Atlanta (informal request). March 18 Decisions . . . BY FCC BROADCAST BUREAU Granted Licenses WMPA Aberdeen, Miss. — Granted license new AM station; 1240 kc, 250 watts, unl. WAZL-FM Hazleton, Pa.— Granted license new FM station: 97.9 mc (Ch. 250); 7.6 kw; ant. 670 ft. WINR Binghamton, N. Y.— Granted license covering change of facilities, installation of DA-DN, new trans, and change trans, location; cond. WCMB Lemoyne, Pa.— Granted license covering facilities change, change in hours of operation and installation of DA-DN. WKHK Hutchinson, Kan. — Granted license covering facilities change. change in hours of operation and stallation of DA-DN. f Granted CP ^ WJBK-TV Detroit, Mich.— Grantf ' ' CP to change ERP from 16.5 kw vi 8.3 kw aur. to 3.0 kw vis. 1,5 kw au change trans, location, type of ant ai" make other ant. changes. Extend Completion Dates WROS Scottsboro, Ala. — Grant, mod. CP for extension of comcletii ; i date to 6-30-52. WSB-TV Atlanta, Ga.— Granted mo , , CP for extension of completion date ' ! 4 15-52. KGDE Fergus Falls, Minn.— Grant ' ' mod. CP for extension of completii i date to 9-29-52; cond. WWVA FM Wheeling, W. Va. Granted mod. CP for extension completion date to 5-30-52. Following granted mod. CP's for e"ii tension of completion dates as show • WVOW Logan, W. Va., to 5-1-1'* cond.; WVOW-FM Logan, W. Va 5 1-52: WELI-FM New Haven, Con'^f to 10-10-52; KFVS-FM Cape Girarde£ i Mo., to 8-25-52. Granted Request Mutual Bcstg. System, Chicago, m'' Granted request for cancellation foreign program broadcast authoris tion to CKLW and other Canadian s1' tions; effective Feb. 28. To Remain Silent WCAT Rapid City, S. D.— Grant authority to remain silent beginnii' 3-10-52 and ending 3-15-52 during whj time regular instructional period w be suspended. CORRECTION In March 11 Actions [B.T, March item relating to WICU corrected FCC to read: WICU (TV) Erie, Pa.— Granted S' to operate on commercial basis m .■ cordance with current CP, except ^ trans, output power of 5 kw and a of 2.5 kw for period ending April 1952. ACTIONS ON MOTIONS By Comr. Robert F. Jones KTHT Houston, Tex. — Granted pe tion to conform application of Te> Star Bcstg. Co. (KTHT) to Comir sion's action, granting assignment CP from partnership permittees to F Hofheinz as individual. WGKV Charleston, W. Va.— Gran'} petition for extension of time to Ma)i 20 to file reply to exceptions to ini' decision re its application and that Capitol Bcstg. Corp. (WCAW), Charl ton, W. Va. WPIN Clearwater, Fla.— Granted pi tion to amend its application to requ change in location of from Clearwa' to St. Petersburg, Fla., and to spec new trans, site in lieu of present .! quest to specify Clearwater-St. Pete • burg as location of WPIN; applicati . as amended, removed from hearing ; returned to processing line in acco ance with filing date of original plication. By Hearing Examiner Elizabeth C. Smith WSOC Charlotte, N. C— Ordered l record in proceeding be closed. By Hearing Examiner Leo Resnic West Side Radio Tracy, Calif.— Or; ed petition for extension of time j Custom-Built Equipment U. S. RECORDING CO. 1121 Vermont Ave., Wash. 5, D. C. STerling 3626 COMMERCIAL RADIO MONITORING COMPANY PRECISION FREQUENCY MEASUREMEN Engineer on duty all night every nigh JACKSON 5302 P. O. Box 7037 Kansas City, A • TOWERS • AM • FM • TV • TOWER SALES & ERECTING CO. «1M N. E. CehmibM •hr4. Paftlaad 11, Oregon DAvrc f & BARB EAT TELEVISIOr#ROJECT CONSULTANT STATION PLAI P O BOX 996 pNG<ndOVfR^L GUIDANC ■ . SCHESiKWDY, NEW rO id tea BROADCASTING • Tclccastig