Broadcasting Telecasting (Jan-Mar 1952)

.,/vuwwwvvvwvu CL8SED CIRCUIT {DISCOUNT reports of imminent high-level phanges in RCA-NBC organization [B»T, iMarch 24]. Authority for this is Frank M. Folsom, RCA president, who says no changes It top policy level are in offing and that personnel movements in lower echelon are not unusual in expanding organization such as NBC. iATE STABILIZATION issue expected to lust out all over at NARTB convention. While ou won't find term on agenda per se, it will 16 touchstone of Affiliates Committee, BAB md more than likely NARTB main tent. 'HOUGH NARTB's stiff code is winding up rst month, number of complaints to be given lode Review Board at Monday afternoon meetng is surprisingly small. Board will be asked 0 supply several interpretations of proviions. 'HAT JONES dissent from upcoming FCC lajority opinion on TV allocations ending reeze can be expected to reverberate throughjout regulatory and broadcast circles. Commissioner Jones has been working diligently n dissent likely to be voluminous and with harts and graphs depicting his position since e decided fortnight ago. His position basiclly is against fixed allocation and rule-makig procedure leading toward "planned econmy" for TV. In this view he has at least artial acquiescence of Miss Hennock. JNDER CONSIDERATION by Thomas F. )'Neil, head of General Tire and Rubber radio nd TV enterprises, is formation of film-TV etwork. With nucleus of WOR-TV New fork, WNAC-TV Boston and KHJ-TV Los Lngeles, project presumably would include nonfiwned stations throughout country on option ime basis with simultaneous release of filmed irograms. I.BANDON ANY notion that FCC will act n proposed new multiple ownership rules in 'V prior to handing down of allocations now xpected within fortnight. Present limitation n TV stations owned by single entity, whether ^HF or UHF is five. NBC, supported by other jpetworks and by Fort Industry, has proposed lhat UHF be not counted in overall TV quota ijand suggestion has been advanced that at Ijleast two additional UHF stations be permitted jfor a total of seven. FCC authorities state, Dwever, that five remains statutory limit for arposes of allocations and during "waiting ;riod" of 90 days following final TV report. ESPITE repercussions to Boca Raton convenon last fall, NBC contemplates another affilites convention. But chances are it will bring s affiliates — both AM and TV — to convention, 11 them what they want to do but not ask )r vote. NBC's controversial new "economic rmula" on rates has gone by boards to date ▼ (Continued on page 6) BROADCASTING • Telecasting HOUSE UNIT OKAYS PROGRAMMING STUDY HOUSE Rules Committee Friday cleared resolution calling for radio and TV programming study by select 15-man committee. Bill, introduced Feb. 7 [B*T, Feb. 11] would direct committee to see which radio-TV programs contain "immoral or otherwise offensive matter." If House okays. Speaker will appoint group. SMITH APPOINTMENT CARLETON D. SMITH, NBC vice president in charge of station relations, to be director of operations for NBC owned and operated stations division [B*T, March 17], effective April 14, it was announced Friday. April 14 is date Harry Bannister, WWJ Detroit, joins NBC in post generally conceded to be head of station relations. In O&O division Mr. Smith will serve under James M. Gaines, vice president in charge, who said appointment was part of general plan to strengthen and expand division's operations. PETERSON KEYSTONE V.P. EDWIN R. PETERSON, salesman for Keystone Broadcasting System, Chicago, elected a vice president of the network, and will handle much of the work done by Naylor Rogers, executive vice president who died recently. Mr. Peterson was on the network sales staff at ABC Chicago seven years, and managed Mutual's Detroit office before joining Keystone in 1949. William Bayer named West Coast sales representative. DURHAM RESIGNS HOOPER GEORGE T. DURHAM, account executive on advertiser subscribers to Hooperatings, formerly media director of Lever Bros, and for time chairman of ANA Radio-TV Committee, resigning from C. E. Hooper Inc. effective Tuesday (April 1). WPJB NAMES TAYLOR WPJB Providence, R. I., Providence JournalBuUetin station and ABC outlet, names 0. L. Taylor Co. as national representative, effective Tuesday (April 1) . COMMISSIONERS AT NARTB FCC COMMISSIONERS who are attending the NARTB convention in Chicago this week are Chairman Paul A. Walker, and Comrs. Rosel H. Hyde and Robert T. Bartley. Chairman Walker is scheduled to address the NARTB luncheon meeting April 2. Comrs. George E. Sterling, Edward M. Webster, Robert F. Jones and Frieda B. Hennock plan to remain in Washington. nil BUSINESS BRIEFLY ARMOUR TO EXPAND # Armour Co.'s newest product, Sud (detergent), which has been using test campaign in Dallas, is expected to expand shortly to compete nationally with other detergents. Tide and Surf. Sud is handled by Foote, Cone & Belding, Chicago. BLOCK EXPANDING • Block Drug Co., Jersey City, through Cecil & Presbrey, N. Y., has added chlorophyl to its Ammident tooth paste and currently is testing product in few selected markets. If successful, account will go national with radio campaign. Meanwhile two other products, Polident and Pyco-pay (toothbrush) start TV spot campaign in three major markets on May 1 for 13 weeks. FIFTH QUARTER HOUR # Green Giant peas, through Leo Burnett, Chicago, understood to be interested in picking up a fifth quarter hour of Hoiiseparty on both CBS Radio and CBS-TV, while Pillsbury Mills continues sponsoring all four other days (see story page 29). SHAVING CREAM RADIO # ColgatePalmolive-Peet (shaving cream), through Ted Bates, N. Y., in addition to its network shows, buying radio campaign starting early in April, using morning and night minutes and chain breaks to appeal to male audience. CONVENTION REGISTRATION MAY HIT 3,000 TOTAL ATTENDANCE 3,000 at NARTB Chicago convention indicated Friday as advance registrations reached 1,300 mark, just shy of 1951 figure according to Secretary-Treasurer C. E. Arney Jr. Actual attendance at joint management engineering meetings, which start Monday (today), usually runs about 1,500 over advance registration, he said. Sale of banquet tickets reached 1276 Friday. LBS-WOPA SETTLEMENT OUT OF COURT agreement expected this week by Liberty Broadcasting System and WOPA Oak Park, 111., after month of informal negotiations. Station charges violation of its affiliation contract [B*T, Feb. 25, March 10, March 24], but will drop its legal action if its terms agreed to. Both parties, during hearings last week before representative of federal judge, Chicago, agreed to keep complete contents of the settlement secret. FINK TO PHILCO DONALD G. FINK, editor of Electronics magazine, June 1 joins Philco Corp., Philadelphia, as co-director of research-operations, William Balderston, Philco president, announced today (March 31). Mr. Fink served on National Television Systems Committee which recommended present black and white standards to FCC, Radio Technical Planning Board, Joint Technical Advisory Committee and present National Television Systems Committee. for more AT DEADLINE furn page ^ March 31, 1952 • Page 5