Broadcasting Telecasting (Jan-Mar 1952)

Official NARTB Convention Agenda MONDAY, MARCH 31 10:00 a.m. South Ballroom TELEVISION BUSINESS SESSION Section I Introduction: Judge Justin Miller, NABTB Chairman of the Board and General Counsel. Presiding: Robert D. Swezey, General Manager, WDSU-TV, New Orleans, Chairman of the NARTB Television Board. Renort: Thad H. Brown, Jr., Dirctor of Television and Counsel to the Television Board. Section II ELECTION OF TV BOARD MEMBERS 10:00 a.m. Private Dining Room 2 FM BUSINESS SESSION Presiding: Ben Strouse, General Manager, WWDC-FM Washington, D. C, Chairman of the NARTB FM Committee. THE NARTB-RTMA FM PROMOTION PLAN What It Meant to the Broadcaster in North Carolina. E. Z. Jones, General Manager, WBBBFM Burlington. What It Meant to the Broadcaster in Wisconsin. Kenneth F. Schmitt, General Manager, WIBA-FM Madison. What It Meant to the Broadcaster in the District of Columbia. Everett L. Dillard, Owner, WASH. What It Meant to the Manufacturer. David Grigsby, Advertising Manager, Zenith Radio Corp. (Chairman, RTMA's Special FM Committee). Herbert Guenin Jr., Advertising Manager, RCA Victor Division. Henry Onorati, Advertising Director, Radio-TV, Crosley Division, Avco Manufacturing Corp. What It Meant to the Distributor. Joe L. Pleasants, Vice President (Sales), Allison-Erwin Co., Charlotte, N. C. What It Meant to the Dealer. William Hills, Managing Director, Electric Institute of Washington, D. C. Where Do We Go from Here? A Proposal and Open Discussion. Address: Give David Back His Slingshot. J. H. Smith Jr., Director of FM, NARTB. FMisceUany : General Discussion and Question Period. 12 Noon Exposition Hall ROARING TWENTIES BUFFET — a quick trip back to the early twenties when NARTB was born. 1:45 p.m. Grand Ballroom CALL TO ORDER James D. Shouse, Chairman of the Board, Crosley Broadcasting Corp., Chairman of the 1952 Convention Committee. Harold E. Fellows, President, NARTB. 2:00 p.m. Broadcast Advertising Bureau Inc. , TUESDAY, APRIL 1 10:00 a.m. Grand Ballroom GENERAL SESSION "Signs of the Times" Introduction: Mr. Fellows. Presiding: Judge Justin Miller, Chairman of the Board, NARTB. Special Presentation to the Broadcasting Industry: Daggett Harvey, Chairman, Chicago Counsel on Foreign Relations Page 8 « March 31, 1952 Address: What's Ahead in Business? James D. Shouse Address: What's Ahead in Critical Materials? Hon. Henry H. Fowler, Administrator, National Production Authority. 12:30 p.m. Grand Ballroom LUNCHEON Presiding: Judge Miller. 1:30 p.m. SPECIAL PRESENTATION— Honoring the Founders of NARTB. 1:40 p.m. ADDRESS Harold E. Fellows, Preisdent NARTB. WORKSHOP SESSIONS 2:30-4:00 p.m. South Ballroom MERCHANDISING— THE WAY TO MORE BUSINESS Keynote : G. Richard Shafto, Vice PresidentGeneral Manager, WIS Columbia, S. C. Panel: Mr. Shafto. Lester W. Lindow, General Manager, WFDF Flint, Mich. F. C. Sowell, General Manager, WLAC Nashville, Tenn. Jack Zinselmeier, Director of Merchandising, WLW and WLWT (TV) Cincinnati. Panel: Mr. McCoUough. Kenneth Fry, Radio-Television Director, Democratic National Committee. Edward T. Ingle, Radio-Television Director, Republican National Committee. Sig Mickelson (CBS-TV), Chairman, Television Political Conventions Coverage Committee. William Mc Andrew (NBC), Chairman, Radio Political Conventions Coverage Committee. NARTB Staff Representatives: Ralph W. Hardy, Director of Government Relations. Robert K. Richards, Director of Public Affairs. 4:00-5:30 p.m. Small Ballroom MANAGEMENT— IS YOURS GOOD? Keynote: C. L. (Chet) Thomas, General Manager, KXOK St. Louis. Panel: Mr. Thomas. Simon Goldman, General Manager, WJTN Jamestown, N. Y. Leslie C. Johnson, Vice PresidentGeneral Manager, WHBF Rock Island, 111. William B. McGrath, Managing Director, WHDH Boston. Robert T. Mason, President-General Manager. WMRN Marion, O. NARTB Staff Representative: Richard P. Doherty, Director of Employee-Employer Relations. 2:30-4:00 p.m. Upper Tower Room 4:00-5:30 p.m. Upper Tower Room POLITICS AND BROADCASTING IN '52 Keynote : Clair R. McCoUough, President, WGAL and WGAL-TV Lancaster, Pa. AUDIENCE PROMOTION— A TALE OF THREE CITIES Keynote: Lee Little, General Manager, KTUC Tucson, Arizona. STATEMENT BY HAROLD E. FELLOWS, PRESIDENT, NARTB THIS 1952 convention is a very special one — for it marks 30 years of continued expansion of our association. Out of the dream of a handful of broadcasters who gathered together in 1923 has grown the National Assn. of Radio and Television Broadcasters, encompassing all facets of the nation's broadcasters — AM, FM, TV — in one strong, unified organization. NARTB's responsibility as the representative of the entire broadcasting industry is reflected in this year's convention agenda. A majority of the sessions have been built around subjects of interest to each of the broadcasting media. Again, this year, most of the meetings will be at the workshop level, with outstanding speakers participating. The topics listed for the various sessions indicate the wide range of information available to those in attendance at the convention: What's Ahead in Legislation? . . . What's Ahead in Critical Materials? . . . The FM Promotion Plan . . . The Way to More Business . . . Politics and Broadcasting in '52 . . .Management . . . Audience Promotion . . . The Television Code . . . Engineering. For me personally, this convention also has a special meaning — my first as NARTB president. Most of you are old friends from my days as a practicing broadcaster, or we have met during the series of district meetings. To all of you, let me say "thanks" for your splendid cooperation during the past year and extend a hearty welcome to our annual meeting. Mr. FELLOWS Panel: Mr. Little. John Esau, Vice President-Genera Manager, KTUL Tulsa— The Tuls Story. Jack Knabb, Jack Knabb Advertisin Co., Rochester — The Rochester Storj Worth Kramer, General Managei WJR Detroit^The Detroit Story. NARTB Staff Representative: Richard M. Allerton, Director of Re search. WEDNESDAY, APRIL 2 9:30 a.m. Grand Ballroor TELEVISION MANAGEMENT Keynote: Dwight Martin, Vice Presiden WLWT (TV) Cincinnati. Panel: Mr. Martin. E. K. Jett, Vice President-Director c Television, WMAR-TV Baltimore. Lawrence Rogers, General Manage: WSAZ-TV Huntington, W. Va. Willlard Walbridge, Station Managei WWJ-TV Detroit. Victor A. Sholis, Vice President an Director, WHAS-TV Louisville, Ky NARTB Staff Representative: Mr. Doherty. 10:30 a.m. CONFESSION SESSION Keynote : Harry Bannister, NBC Panel: Mr. Bannister. Walter Compton, General Manage : WTTG (TV) Washington, D. C. Walter J. Damm. Vice President-Gei eral Manager, WTMJ-TV Milwauke Thad Holt, President, WAFM-TV Bii, mingham, Ala. Harold V. Hough, Director, WBAP-T Ft. Worth, Tex. Gaines Kelley, General Manage WFMY-TV Greensboro, N. C. Klaus Landsberg, Vice Presiden General Manager, KTLA Los Angele Robert Lemon, Station Manage ; WTTV Bloomington, Ind. ^ Glenn Marshall Jr., General Mana er, WMBR-TV Jacksonville, Fla. Lee B. Wailes, Vice President, Fo Industry Co., Detroit. 12:30 p.m. Grand Ballroo LUNCHEON Presiding: Mr. Fellows. 1:30 p.m. THE VOICE OF DEMOCRACY— Featuring one of the four 1951-19 Winners: Dwight Clark, Jr., Represent!: KCOL Ft. Collins, Colo. 1:40 p.m. ADDRESS Hon. Paul A. Walker, Chairman, Fe eral Communications Commission. 2:30 p.m. Upper Tower Roc THE TELEVIS'ION CODE— a worksh session featuring members of t Television Code Board of Review. John E. Fetzer, President-Gene Manager, WKZO TV Kalama? Chairman. J. Leonard Reinsch, Managing Din tor, WBS-TV Atlanta, Vice Chairm: Mrs. A. Scott Bullitt, Preside KING-TV SeatUe, Wash. Walter J. Damm, Vice Preside WTMJ-TV Milwaukee, Wis. E. K. Jett, Vice President and Dir< tor of Television, WMAR-TV Hal more. , 3:30 p.m. Upper Tower Roi | PUBLIC HEARINGS— Should they be open to the pub through radio and television? A debate. Presiding: Judge Miller. Affirmative: James M. Landis, Attorney. Negative : Louis Waldman, Attorney. 7:00 p.m. Grand Ballro ANNUAL BANQUET BROADCASTING • Tclecasti.