Broadcasting Telecasting (July - Sept 1952)

First or Second in Quarter Hours Between 6 a.m. and 7p.m. On All Accounts (Continued from page lb) growing contribution to the agency's success. Another policy has limited accounts to those which can employ fully the agency's talents and receive the direct attention of the principals. Although placing business throughout the United States and Canada and in foreign countries, Lewis & Gilman is a Philadelphia institution and has no branch offices. This also is in line with the belief that constant contact and intimate knowledge of the client's business are essential to the highest type of advertising and public relations operation. With these principles, the Lewis & Gilman business has grown each year. Some radio and TV accounts among its list of clients are Frank H. Fleer Corp. which features Pud's Prize Party, a children's network show on ABC-TV, John J. Feline Inc. (John Corcoran, news commentator) and Central Penn National Bank (daily news and weather program). Other important accounts are Farm Journal Inc., General Refractories Co., Hygienic Products Co., Laros Fextules Co., Lehigh Coal & Navigation Co., Ocean City Mfg. Co., Montague Rod & Reel Co., Split Rock Lodge and Wyeth Inc. , Mr. Gilman is an alumnus of Amherst College and a trustee of Berwick Academy in Maine. He spent his early life in Berwick, Me., where he attended the academy. He is a past president of the Sales Managers' Assn. and a director and former president of the Philadelphia Society for Crippled Children and Adults and a director of the national association. An ardent fisherman, he is vice president and director of the Split Rock Hunting and Fishing Club, a director of the Automobile Club of Philadelphia, and a member of the Union League, the Racquet Club and Merion Golf Club. Mr. Gilman, who lives in suburban Wayne, is married to the former Marie Randolph of New Brunswick, N. J. He has two married daughters, Mrs. Richard J. Skillman and Mrs. L. Barton Cannell and a son, Randolph, who is associated with him in the business as an account executive. The Gilmans have eight grandchildren. Stearns Sues NBC OSBORNE Putnam Stearns, The Food Magician on radio for many years, has filed a damage suit for $500,000 against NBC in Federal district court, Chicago. He charges the network ordered him to change the show's format on WMAQ, where it was aired daily for six years until a few months ago. This resulted in low ratings and lost revenue, he asserted. He said officials insisted upon detailed recipes which were "monotonous and boresome," resulting in a lost audience. Busy 'Battalion' VOTERS' registration drive of KMBC-KFRM Kansas City, Mo. [B«T, June 16] has been such an outstanding success that the stations are now helping recruit workers for the election commission. As a result of a three-day campaign on the part of "Ballot Battalion" and KMBCKFRM, the city picked up more than 28,000 registrants. Election commissioner's office confessed that it was concerned about being able to process new voters' papers in time for the state primary Aug. 4. Stations were forced to hold back a special scheme to set up 10 huge "drive-in" places of registration so that eligible voters could register without getting out of their automobiles. The avalanche of registrants was, perhaps, a case of too much success. FEDERAL RESEARCH Sen. Ferguson Asks Probe INVESTIGATION into the research activities of government agencies (including the FCC) on whether there is duplication within the government or with private industries was asked June 26 by Sen. Homer Ferguson (R-Mich.). Resolution (S Res 340) was referred to the Senate Appropriations Committee. In a table listing the research activities of Federal agencies, prepared by the Bureau of the Budget, the FCC is shown to have spent $193,000 in this field in 1951. It plans to spend $190,000 in 1952 and $215,000 in 1953 on research, the table shows. FCC research work is centralized under Chief Engineer Edward W. Allen. The FCC Lab. Div., located at Laurel, Md., is headed by Edward W. Chapin. The Technical Research Div. is headed by William C. Boese. Projects undertaken by the FCC are reported to the National Research & Development Board, Defense Dept., and the Central Radio Propagation Lab. National Bureau of Standards. NEW AM OUTLET WKOV Begins Operations WKOV Wellston-Jackson, Ohio, began operations June 21. Owned by Steven H. Kovlan, who is general manager, the new station operates on 1570 kc with 250 w. Other staff members are James D. Sinyard, commercial manager; Jack D. Daniels, salesman; James Wendling, program director; Andrew H. Kovlan, chief engineer; Betty Troutman, traffic director, and James Hubert, Ted Covat and Jim Darnell, announcers. 'SENSUOUS' TONE Alleged by Nazarenes DELEGATES to the 13th quadrennial general assembly of the Church of the Nazarene have taken a strong stand against "sensuous" programs which violate the "sacred precincts" of the home. Meeting in Kansas City, Mo., June 19-28, some 625 delegates also concentrated their fire on "the low moral tone of much of the current literature, comic magazines and the contents of many books." The delegates represented about 250,000 members in 4,000 churches. The assembly resolved to ask for "rigid safeguards" to "halt the further encroachments of the evils of the day into the sacred precincts of the home." As for radio and television, the resolution stated: "We believe it to be detrimental to the welfare of our homes to listen to or view programs of the Hollywood-type of movies or shows of the vaudeville level." WHBQ CHARGED Cited in NLRB Order CHARGE that WHBQ Memphis, Tenn., commercial station owned and operated by Harding College, has committed certain unfair labor practices was confirmed in a final order by the National Labor Relations Board June 28. NLRB requested the Harding radio station to cease interrogation of employes with respect to their union activities and discouraging membership in the International Brotherhood of Electrical Workers (AFL) and to reinstate an engineer, Frank T. Edwards, it had "discriminatorily discharged" on grounds of economy. WHBQ is licensed to Harding College Inc., has been on the air since 1925 and operates with 5 kw daytime, 1 kw nighttime on 560 kc. Station is affiliated with MBS. Plans Building BEN NEDOW, operator of KECK Odessa, Tex., and TV applicant there, has been granted steel by the National Production Authority to begin construction on a 10-story office building in Odessa. Seven stories of the million-dollar structure already have been leased by the Phillips Petroleum Co. Top three stories are under option to Phillips but may be used for KECK's radio and TV operations. John C. Armstrong JOHN C. ARMSTRONG, 79, who retired as partner of the DonovanArmstrong advertising agency in 1941, died June 25 in Hahnemann Hospital, Philadelphia. He was a former member of the Poor Richard Club. Surviving are a son, John C. Jr., and three daughters, Mrs. Marjorie Carson and Mary R. and Janet G. Armstrong. WFBR "HOME GROWN" SHOWS OUTSTANDING IN AUDIENCE AND RESPONSE! Looking for a place to put your minute spots in Baltimore? Pick the WFBR ' ' home-growns' ' — outstanding participation shows! For instance: CLUB 1300 Completely outclasses its field— No. 1 show of its kind! MELODY BALLROOM Top-rated disc jockey show in Baltimore! NELSON BAKER SHOW 1st in its time period! EVERY WOMAN'S HOUR Top-rated 30 minute woman's show! SHOPPIN'FUN Top locally produced show in its period! MORNING IN MARYLAND Misses being tops for 3 -hour period by a fraction! Buy where the top shows are — buy on . . . 5000 WATTS IN BALTIMORE, MO. BROADCASTING • Telecasting July 7, 1952 • Page 41